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PHONE NUMBER AVAILABLE Julia Open to Relocation Lozada EMAIL AVAILABLEEducation ExperienceUniversity of Central FloridaB.S PSYCHOLOGYCandidate's Name
SkillsDigital MarketingGoogle AnalyticsProduction ManagementJira and AgileEvent Organizing/MarketingTradeshows, events,Conventions, meetingsCRM/Organizational Platforms:Hubspot, Salesforce,Teamwork,Wordpress AdminMicrosoft & Google toolsConsultingZoomClient RelationsAsana, AirTable, Trello, NintexSlackCanva, Adobe ProReferencesKira Calvaresi: Director of Production Blue Man Group- EMAIL AVAILABLERyan Hall: CEO of Black Valley Digital -EMAIL AVAILABLEJoshua Hill: Director of Wellness YMCA-EMAIL AVAILABLERafael Randall: CEO of Scato Music -EMAIL AVAILABLEAnna Eskamani: State House Rep. of FL -EMAIL AVAILABLEWorth International Marketing Agency- Miami, FL (remote) 2012 - 2015 Met with clients to understand project goals and requirements. Planned project calendars and budgets.Contributed to client proposals and quotes.Conducted project kickoff meetings and regular check-ins. Streamlined communication between internal team members. PROJECT MANAGER/ADMINISTRATORGeoLogic Events/ Amway Center / Orlando Soccer Stadium 2015 - 2020Coordinated event planning, design, and production for large events within specified timelines.Managed logistics, including facilities, decor, catering, entertainment, transportation, and promotional materials. Booked venues, liaised with clients and suppliers, managed budgets, and handled invoicing.Presented post-event reports, including risk analysis. EVENT MANAGER/ PROJECT COORDINATORSupervised a $500,000+ marketing and program development budget, resulting in over 600% membership increase.Led and motivated a team of 15 membership associates. Collaborated with center leadership and program operations for a seamless member experience.Forged partnerships with universities, military bases, youth-serving organizations, and agencies to recruit diverse staff and campers. YMCA of Central FLorida 2022 - April. 2023DIRECTOR OF MEMBERSHIP AND ENGAGEMENTCollaborated with cross-functional teams to define and refine target consumers for the brand.Conducted market research to understand industry trends, consumer behavior, and competitors.Assisted in the development of marketing communications collateral, email campaigns, and presentations, adhering to brand standards. Managed and oversaw campaigns, analyzing results to determine success and areas for improvement.Updated the company website to achieve SEO optimization, enhancing sales conversions by 18% & increasing organic traffic by 35%. Jaica Creative Studios & Scato Music Lable. 2019 - 2022 MARKETING AND ACOUNT MANAGERThe Pride Business Chamber of Commerce (Contract)Jan2021- Aug2022Contributed data and insights to content strategy, collaborated with design and content teams for visually appealing materials. Acted as a traffic manager for creative, digital, video, and website requests, successfully prioritizing and managing multiple projects. Utilized digital marketing channels to reach target audiences, monitored and analyzed performance metrics to optimize campaigns. Conducted post-campaign evaluations and ROI analysis, reporting and sharing results with sales and marketing teams.Collaborated with cross-functional teams, external agencies, and vendors, managing dashboards and digital KPIs.MARKETING AND ACOUNT MANAGERSpecial ProjectsCreative Director & AP - NoelleRandall Youtube channelI Hate Radio Podcast-Journalist, Podcaster, ProducerProduction Assistant- BBCDocumentary on PulseCelebrity Liaison: for MegaCon,ComicCon, EXP, and events inOrlando, Atlanta, and MiamiSponsorship Manager- One MagicalWeekend & Disney ResortsConsultant for Gaming/VR Studio302 Interactive & BlokTimeAdvisory Board Member forOrlandos NPR chapter WMFESilver Swan Marketing Agency - PresentBRAND Led cross-functional AND PROJECT teams in the MANAGER successful execution of branding projects, resulting in a 25% increase in brand equity.Managed end-to-end project lifecycles, ensuring adherence to timelines & budgets for multiple concurrent projects.Developed and implemented comprehensive brand strategies, resulting in enhanced market positioning.Coordinated with creative teams, ensuring the delivery of cohesive brand messaging across various channels.Conducted market research to identify emerging trends, contributing to the development of innovative projects.