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Click here or scroll down to respond to this candidateCandidate's Name
Phone: PHONE NUMBER AVAILABLEEmail: EMAIL AVAILABLELinkedIn: https://LINKEDIN LINK AVAILABLEWith over 20 years of experience as a Communications Officer specializing in PR, Integrated Marketing, and Project/Client Management, I bring a diverse skill set. My strengths include strategic planning fused with an entrepreneurial drive, coupled with a successful track record in devising comprehensive business strategies alongside high-level executives.My expertise lies in managing successful brand and product initiatives that significantly enhance company visibility. From conceptualization to execution, I excel in analyzing determining variables across operational, financial, technical, promotional, and commercial realms. I specialize in establishing detailed project plans based on market analysis that integrate seamlessly across the media landscape, consistently delivering high ROI.In my managerial roles, I've recruited and trained over 30 marketing and PR specialists, demonstrating senior management proficiency. I have extensive experience leading cross-functional project teams. My upbeat demeanor and hands-on management style enable me to bring out the best in employees and colleagues, even in high-pressure scenarios. I strongly believe in harnessing empowered team contributions for success.Professional Experience (10-year snapshot):Managing Director Vocal Communications 2013 PresentAs the founder of an integrated communications agency, I established a global presence across New York, Paris, Los Angeles, and Toronto. My responsibilities spanned business development, fostering new client relationships, and nurturing existing ones.Strategic Financial Oversight: Ensured agency financial stability while spearheading growth strategies across multiple revenue streams, enhancing sustainability and profitability.Corporate Collaboration: Developed annual communication strategies with corporate brand C-level executives, emphasizing integrated marketing solutions and crisis management for impactful campaigns.Team Leadership: Led multidisciplinary professionals in marketing, social media, account management, and PR to implement brand strategies effectively, driving tangible returns on investment.Clients included: Microsoft, Pepsi, Absolut, Nike, PAX, Simon Properties, Pantone, JBL, Casio, NaaS Technologies Inc.PR Director Listen / Microsoft 2018 2021Oversaw and directed amplification initiatives for Microsoft's lifestyle campaigns, pivotal in their success.Strategic PR Integration: Collaborated across agencies to seamlessly integrate PR strategies into campaigns, maximizing impact and reach.Client Liaison: Served as the primary point of contact, presenting strategies, providing updates, and delivering insightful reports that exceeded client expectations.Division Director Exposure 2008 2013Led a pivotal division reporting directly to the Board of Directors, expanding business, managing high-level client relationships, and crafting communication strategies for a diverse portfolio of corporate lifestyle brands.PR Director Saturdays Surf NYC 2010 2013Developed and executed brand launch strategies, formulated brand messaging, and managed media conversations, resulting in significant exposure in top publications.EducationMarketing & PR Consultant 2006 2008Managed a team of professionals to produce corporate events from conception to completionConducted media outreach and coordinated editorial coverageDeveloped content and assetsClients include: Hasbro, Kid Robot, Milk Gallery, Something In The Way Magazine, BIG Magazine, Thunderdog Studios, Wacoal, Target Go International, Lycra, Lenny Niemeyer Swimwear, Luxottica portfolio: Ray Ban, Vogue Eyewear, and Persol; Absolut, Mahou BeerDirector of Advertising & Marketing VICE Media 1999 - 2006Expanded the VICE brand and built awareness among the youth culture sceneCreated a brick-and-mortar retail infrastructure to connect with the influencerEstablished a network of advertising partners and collaborated with brands to create unique initiatives.AA Fashion Merchandising College Lasalle (Class of 01)Marketing & International Business Concordia (Class of 99) |
