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Title Email Marketing Web Developer
Target Location US-IL-Buffalo Grove
Email Available with paid plan
Phone Available with paid plan
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BradMcGeeStreet Address
PHONE NUMBER AVAILABLEEMAIL AVAILABLEApplication Developer with 28 years of experience designing and developing desktop and web-based software. A proven track record of using my excellent logic and analysis skills to provide well-designed, well-tested applications in an extremely timely manner. Driven and highly self-motivated. Strong business acumen with the ability to understand cost analysis benefits of projects.Experience2016 - PRESENTSr Web Developer/Flickinger Wines, Chicago, IllinoisDevelop, maintain, and expand the web site functionality. Integrate with the Great Plains CRM. Integrate with UPS and FedEx for shipping. Integrate with PayFabric for payment processing. Integrate with Constant Contact, Bronto, Responsys, and currently Klaviyo for email marketing automation.Handle the web servers (primary and backup) in separate remote data centers.Handle database design and implementation for all new features and integrations with other products/services.Automate email marketing. Use the API to create campaigns for the daily offers and provide a web feed for the campaign to automatically load the wines into the email. Create and maintain the dozen transactional related flows. Implement wish lists on the website and general emails when wish lists are triggered. Generate daily notifications of new wines based on users preferences of types of wines.Integrate real-time datafeeds from external inventories. Architect how to handle them in the database since they are not actual inventory, yet integrate them from the users perspective as if they are in inventory. Send special alert emails and text messages to an employee who needs to handle any orders of these items instantaneously.As the lone technical resource for the web site, helped the company grow annual sales from $1 million to $10 million.SEPTEMBER 2008  JANUARY 2016Financial Applications Analyst/Cantor Fitzgerald, New York, New YorkDeveloped/maintained software and provided consulting services on an actuarial model for valuing life insurance policies. Coded an object-oriented application based on an excel prototype originally designed by Milliman Consulting.Led the development on the portfolio side of the application which provided stochastic results for a collection of individual life insurance policies. Simulations were based on a wide variety of financial, health, and actuarial inputs/assumptions, producing expected outcomes with confidence intervals for ROI. Licensees mainly included banks, auditors, and investment groups.DECEMBER 1999  JUNE 2003Partner/Visual IDS, Schaumburg, IllinoisDeveloped and marketed websites, mainly for small and medium businesses. Performed keyword research for their business. Performed search engine optimization using meta data, content optimization, link optimization and inbound link management. Managed pay per click (PPC) campaigns after assessing which keywords were cost effective.DECEMBER 1995  SEPTEMBER 2008Consultant/Kraft Foods, Glenview, IllinoisDeveloped/maintained software for the Sales Systems organization. Most development was desktop applications, with some web-based tools in the later years. Most tools utilized Nielsen data.Customer Planner provided the sales force with a tool to plan grocery store promotions. The app used promotional data to estimate incremental sales based on promotions of products on specific weeks. The sales force used this to help meet sales goals.Kraft Trade Incentive Program provided management with a tool to set goals for sales reps. Nielsen data for products and locations provided the expected sales and historical trends in order to set the future year goals.Kraft Business Insights System provided the sales force with a tool to create presentations for the grocery stores. The app used Nielsen data and created a series of Excel and PowerPoint presentations with charts and data to support their negotiations with the grocery chains for product placement and pricing.LanguagesVisual Basic / VB.Net  C#  JavaScript  CSS  JQuery  T-SQL  P/L SQLDevelopment Environments/ToolsMicrosoft Visual Studio 2012/2015/2017/2019  PostMan  SQL Server Management Studio  SQL Server  NuGet  Microsoft Visual SourceSafe  Dynamsoft SourceAnywhere  Google Analytics  Django  Bootstrap  Angular  SEOApplication Programming Interfaces (API)Authorize.Net (ecommerce)BluePay (ecommerce)Bronto (ecommeerce)Constant Contact(email marketing)Farr Vintners (wholesale merchant)Fedex (shipping)Klaviyo (email marketing)Liv-Ex (European wine exchange)Oracle Responsys (email marketing)PayFabric (ecommerce)PayPal (ecommerce)UPS (shipping)EducationMAY 1994Bachelor of Science  Computer Science/University of Illinois Urbana-Champaign, ILActivitiesYouth baseball coaching  Fishing  Sports card collecting

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