| | | 20,000+ Fresh Resumes Monthly | |
|
|
| |
Click here or scroll down to respond to this candidateCAREER SUMMARY Senior-Level Marketing Leader with 20+ years of experience and a multifaceted background within the financial services, education, healthcare and manufacturing industries, leveraging expertise in creative storytelling, brand management, and strategic advertising to drive brand awareness, generating increased revenue and market share Gathered a solid foundation for executing marketing, advertising sales, and general business operations with 14 years of Wall Street experience working with companies such as Cushman& Wakefield and JPMorgan Chase During professional tenure as an industry-leading marketing executive, led global teams of up to 10 and managed budgets up to $10M, overseeing a vast array of responsibilities spanning Market Research, Public Relations, Advertising, Branding Strategy, Internal and External Communication, Event Management, and Donor and Alumnus Development, focusing on expanding brand awareness and market growth Utilized expertise to deliver clients with tailored services for system integrations, telecommunication services, taking clients beyond Web 2.0 digital integration, and social media, as well as delivering educational seminars on system integration As Principal Consultant, performed gap analysis to identify areas of inefficiency, streamlining advertising processes to generate a 25% cost reduction and 40% revenue increase Achieved awards across career including: SME 2015 Online Instructor U. S. Department of Labor TAACT Grant Program; International Davey Awards 2012,2011, Communicator Award of Distinction 2012, Crystal Communicator Award 2005 PROFESSIONAL WORK EXPERIENCENEOMETALDirector of Marketing 2022 Served as the Executive leading the marketing vertical, overseeing a team of 4 resources, and utilizing expertise to deliver creative storytelling to expand brand awareness for the start-up organization Established and implemented marketing processes, developed and launched process map tools, and led e-Commerce enhancement, strategically expanding performance Streamlined the Airtable process and delivered CRM enhancements, supporting workflow and making any business process more efficient, logical, and inexpensive Responsible for maintaining the $1M budget while providing strategic B2B marketing, including advertising, digital, event, and brand management, driving brand awareness and market growth AST-INCDirector of Marketing 2021 Oversaw a team of 4 resources as well as supported the sales team and managed the $10M budget, functioning as the C-Suite Executive directing the marketing vertical Stood up and ran the marketing vertical providing strategic branding for the manufacturing company developing machines for small batch processing for pharmaceutical products Led the migration from the proprietary platform to a WordPress website platform, achieving a seamless migration Responsible for the new release of the website with additional security features, achieving a lift in click rates and customer contact while ensuring ongoing needed security Cleaned up the Salesforce CRM software to allow predictive modeling to take place, providing accurate customer input to ensure the appropriate target marketPROVIDENCE IMAGING CENTERDirector of Marketing and Communications 2017 2021 Responsible for serving as the Director of Marketing and Communications, overseeing Market Research, Public Relations, Advertising, Branding, Internal and External Communications, Events, as well as Collateral and Sales Execution Developed innovative advertising strategy utilizing the targeted demographic platform, simultaneously boosting reach Oversaw the management of various internal and external partners, establishing an initiative to expand Providence Imaging Centers presence within the communityCourtney Brooke SmithPHONE NUMBER AVAILABLE Greater Seattle, WA EMAIL AVAILABLE LINKEDIN LINK AVAILABLE Executive Leadership Development &Management; B2B, B2C Customer Experience Voice of the Customer Creative Storytelling Customer Data Analysis & Analytics Marketing & Brand Management Training & Development Creative Storytelling Strategic Planning E-Commerce Advertising Strategy Event Management Change Management Budget/P&L Management Quality Control Assessment Community Engagement Media Engagement Project & Operations ManagementCORE COMPETENCIES Recognized for continuous operational top performance to serve as the Reliability Champion, coaching Reliability Coaches to achieve successful outcomes throughout each respective department Delivered internal and external digital, print, TV and Radio, Brand Advertising, as well as performed operations through community outreach, focusing on strengthening the brand, with commercials and visual content continuing to be used today Led the initiative to update the website and establish clear branding messages, generating a 20% increase every quarter UNIVERSITY OF ALASKA ANCHORAGE-MAT-SU CAMPUSDirector of Marketing and Communications 2009 2016 Recruited to perform as the Director of Marketing and Communications as well as an Adjunct Professor, providing both online and in-class instruction for UAA, as well as serving as a guest lecturer for various business classes Responsible for constructing systems integration that incorporated Responsive Design web Technology, digital Smart Phone Technology, and Social Media platform Oversaw Market Research, Public Relations, Advertising, Branding Strategy, Internal and External Communication, Event Management, and Donor and Alumnus Development to expand brand awareness and market growth Established the Stage-Gate Process securing Market Research every quarter, providing the ability to serve the customer better Led cross-functional teams and partners, communicating regularly to achieve effectiveness and efficiency, driving success Launched an initiative focused on retaining and growing the student population, developing a vision and strategy, and creating a detailed roadmap to achieve the goals and objectives Constructed systems integration web 2.0 integration with social media and smartphone technology infrastructure, increasing brand identity through logo development, creating competitive positioning for residential and business product enhancements within the marketplace Delivered an award-winning commercial release in 2015, resulting in receiving 2K+ hits within the first 10 days of launch COURTNEY BROOKE SMITH, MBAPrincipal Consultant 2007 2020 Utilized expertise to deliver clients with tailored services for system integrations, telecommunication services, Web 2.0 digital integration, and social media, as well as delivering educational seminars on system integration Communicated with clients and listened to the voice of the customer to identify specific needs, leveraging organizational goals and objectives to create a vision and strategy supporting corporate growth, generating a consistent revenue stream, and establishing a promotional awareness campaign Leveraged marketing subject matter expertise to create promotional strategies, website development, and vision strategy to drive brand awareness, as well as retain and grow market share Developed a stage gate process providing a new product to market every 3 months, expanding brand awareness and customer base, driving revenue increases Built innovative pricing models and ensured an accurate reflection of residential and business buying behavior Performed gap analysis to identify areas of inefficiency, streamlining advertising processes, generating a 25% reduction in costs and up to 40% revenue increase Facilitated deep dives to gather market information, utilizing enhanced print and online collateral, radio, and TV campaigns to expand brand awarenessCUSHMAN & WAKEFIELDGlobal Director, Internal Communications and Brand Integration 2005 2007 Leveraged organizational brand promise to develop vision and strategy to launch a global brand and international communication plan Performed as a senior-level leader and managed 2 global teams of 8-10 people ADDITIONAL EXPERIENCEJPMORGAN CHASE VP, Community Development Group VP, Small Business Financial Services AMERICAN EXPRESS Senior Manager, Small Business Financial Services AT&T Manager, Business Markets Division Manager, Consumer Markets Division GOLDMAN, SACHS & CO. Associate, Client ServicesEDUCATION & CERTIFICATIONSSYRACUSE UNIVERSITY MASTER OF BUSINESS ADMINISTRATION, MIS AND MARKETING WELLS COLLEGE BACHELOR OF ARTS, INTERNATIONAL POLITICAL SCIENCE MANAGEMENT DEVELOPMENT CERTIFICATE CORNELL UNIVERSITY INDUSTRIAL LABOR RELATIONS SCHOOL DEVELOPMENT PROGRAM IN CORPORATE COMMUNITY RELATIONS BOSTON COLLEGE |
