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CONTACTEMAIL AVAILABLEPHONE NUMBER AVAILABLEEDUCATIONTexas A & M UniversityCollege Station, TexasBBA, MarketingPROFICIENT INMARKETING PLANNINGADVERTISING/MEDIASTRATEGYBRANDING/POSITIONINGPUBLIC RELATIONSPRODUCT DEVELOPMENTWEBSITE MANAGEMENTSOCIAL/DIGITAL STRATEGYAGENCY MANAGEMENTMEDIA BUYINGCREATIVE DEVELOPMENTALOHA ENTERPRISEPHOTOSHOP/ILLUSTRATORINDESIGN/ WORDPRESSAWARDSAzHLA Stars of IndustryGood Earthkeeping awardfor Arizona Biltmores GreenInitiativeEight HSMAI awardsRockResorts brand ads, directmail and collateral forXanterra Parks & Resortsbrand adPreferred Hotel & ResortsWorldwide MAX award forRockResorts excellence incollateralMARKETING AND COMMUNICATIONS LEADER who executes strategic marketing initiatives that exceed revenue goals. An effective leader.EXPERIENCEConcept Entertainment Group, SCOTTSDALE, AZ FEB 2020- FEB 2024 DIRECTOR OF MARKETING COMMUNICATIONSThirsty Lion Gastropub, Grand Central Bowl, Central Kitchen Food Hall Oversaw the company's marketing efforts from creative to operations. Developed year-long strategic plans, created and executed campaigns, manage budgets, and grand opening efforts of new locations Led team to launch Central Kitchen Food Hall (5 new virtual brands) specializing in online ordering and delivery via third party platforms. At height managed 240 storefronts across 4 channels (DoorDash, Uber, GH, Postmates) GENUINE CONCEPTS, INC., PHOENIX, Az FEB 2018- FEB 2020 DIRECTOR OF MARKETING COMMUNICATIONSThe VIGS, Ladera, Little Woody, The Womack, The McMillan (Flagstaff Managed marketing and social media strategy, creative, and branding for each Oversaw execution all traditional and online advertising and social media The VIG FB Growth: 2018: 5%, 2019: 3.1%; Instagram Growth: 2018: 20%, 2019: 32% 2019 generate press valued at $75K+ Launched guidelines for neighborhood marketing; 2019 VIG Gives grew 21% YOY 2018 comparable sales increased 2.0% YOY, and guests counts 1.5% GUY & LARRY RESTAURANTS, INC., SCOTTSDALE, AZ MAR 2015-FEB 2018 DIRECTOR OF MARKETINGRoaring Fork, Salty Sow (Texas, AZ); Red Ash Italia, ATX Cocina, Tumble 22 (Austin) Led the advertising strategy, positioning, creative, media and promotions Managed programs and created communication materials to drive traffic Supported operations team for new restaurant openings Developed plans with customized strategy to leveraged local opportunities Executed online response strategy resulting in lift of review scores from 4.4 to 5.0 MEDAIRE Phoenix, AZ FEB 2014-MAR 2015MANAGER, MARKETING & CORPORATE COMMUNICATIONSResponsible for corporate communication strategies to support sales efforts for commercial airlines, business aviation, and yachting Established companys first global quarterly newsletter initial 3 months on job Created MedAires 30th Anniversary video and historical timeline Drove internal and external messaging cross functionally with senior management Managed online brand presence, crisis communication, product and drug recall BRIDGES MEDIA GROUP, INC., SCOTTSDALE, AZ SEPT 2012-FEB 2014 CONTRACTORPlanning/buying traditional media & digital strategy for OdySea Aquarium and Butterfly Wonderland. Netted agency an additional $75K in income per year through media negotiations Initiated OdySea Aquarium interactive awareness campaign with Scavenger Hunt throughout the Valley, increasing OdySea Facebook audience 1471% in 30 days. JULIA THORN page 2ENCHANTMENT GROUP, SCOTTSDALE, AZ DEC 2011-AUG 2012 DIRECTOR OF MARKETING COMMUNICATIONSEnchantment Resort, Mii Amo Spa, Tides Inn Developed integrated public relations, online marketing communications, and social media, property blogs Responsible for press trips, VIP stays and all filming on property, media pitching, interviews, photo shoots, broadcast segments and familiarization trips Oversaw internal and external communications throughout hotelsin-room collateral, spa initiatives, guest communications, email newsletters and e-marketing tactics Worked with hotel department heads to determine newsworthy packages, activities, and retreats EDDIE VS RESTAURANT GROUP, SCOTTSDALE, AZ OCT 2009-DEC 2011 DIRECTOR MARKETING COMMUNICATIONSEddie Vs, Wildfish Seafood Grille and Roaring Fork (Texas, Arizona and California) Developed brand positioning and marketing strategy to enhance brand presence Directed marketing initiatives, promotions and public relations programs for multiple concepts Realigned public relations agencies and streamlined cost savings 8% Managed online, traditional and social media; rewards programs; menu development; community relations Consolidated media buys for better efficiencies and spend for restaurants, corporate savings 3% ARIZONA BILTMORE RESORT & SPA, PHOENIX, AZ MAR 2007-APR 2009 DIRECTOR MARKETING COMMUNICATIONS Responsible for the development and implementation of Arizona Biltmore Resort & Spas overall public relations and marketing programs for multiple food & beverage outlets, four 18-hole championship golf courses, spa and 738-room resort including online, traditional and social media planning; community and corporate relations; internal communication; website redevelopment and on-going improvements Team Lead of Green Committee implementing eco-friendly program for the Biltmore in which The Arizona Biltmore received the Good Earthkeeping award for its Green Initiative being implemented throughout the resort by Arizona Hotel & Lodging Association at the Stars of Industry Awards. GROUP ACCOUNT DIRECTOR, E.B. LANE MARKETING COMMUNICATIONS, PHOENIX, AZ MAR 2003-MAR 2007 Oversaw creative development, media planning, execution and public relations of the clients business Arizona Biltmore Resort & Spa, RockResorts, Phoenix Convention & Visitors Bureau, Xanterra Parks & Resorts, Keystone Resort & Conference Center, Arizona Dept. Of Health Services, DMB/Santaluz RockResorts and E.B. Lane were recognized by the industry in 2003 with three HSMAI awards and eight in 2004, included brand ads, direct mail and collateral. RockResorts received the MAX award in 2004 from Preferred Hotel & Resorts Worldwide for excellence in collateral developed by E.B. Lane ACCOUNT SUPERVISOR, EVANS, HARDY + YOUNG, INC., SANTA BARBARA, CA MAR 1998-MAR 2000 Responsible for creative development, promotions and media for Chi-Chis Mexican Restaurant Developed lunch program, increasing daypart 11%, beverage insert increasing average dinner check by 3% ACCOUNT MANAGER, GSD&M ADVERTISING, AUSTIN, TX MAY 1994-MAR 1998 Managed client accounts for Fannie Mae Corporation, Fannie Mae Foundation, Pearl Vision Spearheaded contract negotiations for Fannie Mae Foundations Home Team program with 12 NBA teams; coordinated team partnerships, PSAs and appearances