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Click here or scroll down to respond to this candidateCAREER SUMMARY:What is your companys why? How do they solve customer problems? If theres not a clear answer to these questions, you should hire me. My diverse experience as a marketing generalist not only enhances my adaptability across various sectors but also solidifies my role as a pivotal architect in shaping and executing dynamic campaigns. EXPERIENCE:Marketing Manager, GSI Inc. - Atlanta, GA (Remote) 2021 - 2024 Developed and managed GSI's first consistent content marketing campaigns for the companys NetSuite, ServiceNow, and HubSpot practices and created monthly marketing videos for GSI's Cybersecurity Subject Matter Experts. Managed weekly webcasts for GSI's Oracle JD Edwards ERP practice. Managed marketing and lead-generation campaigns for the Cybersecurity, Cloud Infrastructure, Database Services, and Application Modernization practice groups. Served as HubSpot administrator and trainer for GSI teams and clients.Established the website as the number one salesperson as visits increased 40% after introducing consistent, targeted inbound and email marketing campaigns.Created innovative display methods at the ERP industrys most important trade shows such as a product tour on Meta Oculus devices as well as holographic signage. Consultant, Mike Magan Marketing - Indianapolis, IN 2001 - present I write, design, create brand identities, shoot photos, and build digital video and email projects on a contract or per- project basis for Midwest companies. Clients include: Burk For Zionsville County Council, Max Impact Fitness, Smash My Trash, Mitch Daniels for Governor Campaign (2004 and 2008), University of Indianapolis, Bose McKinney & Evans, LumiNet Voice and Data, Indianapolis Bar Association, Roche Diagnostics, MainGate, and Bader Company. HubSpot Deployment Specialist, Inbound Backoffice - Indianapolis, IN March - October, 2019 Support inbound marketing agencies nationwide by assisting in their deployment of the HubSpot Email Marketing, CRM, and Marketing Automation platform. Assist in building and deploying email campaigns, email newsletters, automation campaigns, etc. I work one-on-one with each agency on how to set up workflows, forms, landing pages, emails, integrations, etc.Marketing Manager, Vesta Pharmaceuticals - Indianapolis, IN July 2018 - March, 2019 Serving as the 20-year-old dietary supplement companys first Marketing Manager, I built an integrated, content marketing program to identify prospects within the companys existing but dormant 5000-member B2B database.Established the companys email outreach, e-newsletter, weekly blog, video series and several content pieces that qualified hundreds of sales leads contract manufacturing, and ingredient sales leads.Website visits quadrupled in two months in 2018 and grew steadily through 2019. Contractor, Visual Presentation Creator, Federal Home Loan Bank of Indianapolis 2017 - 2018 Developed infographics, presentations, and digital images for Senior Executive teams and several internal-facing departments including IT, IS, and Corporate Communications. Marketing Manager, Four Quadrants Advisory Companies - Carmel, IN 2014 - 2017 Successfully streamlined a bloated, 85,000-prospect database using the HubSpot marketing automation platform. Efforts doubled the goal of converting prospects into clients.Website visits increased by 115-140% between April 2015 and March 2017.Built and deployed A/B email campaigns, email newsletters, and complex, workflow-based campaigns. Earlier Positions include:Marketing Programs Manager, IngramMicro ITAD - Indianapolis, IN Digital Communications Specialist, dgs Marketing Engineers - Fishers IN Marketing Communications Manager, NewPro Corp. - Zionsville, IN Staff Writer, IBJ Corp -+ Indianapolis, INMIKE MAGAN3819 Vanguard Circle, Carmel, IN, 46032PHONE NUMBER AVAILABLE EMAIL AVAILABLE about.me/mikemagan EDUCATION:Bachelor of Arts in Public and Corporate Communications, Butler University, Indianapolis, IN.1993 TECHNOLOGY SKILLS:Software: Hubspot (various certifications), Salesforce CRM, WordPress CMS, Google Docs. Google Analytics and Webmaster Tools, Google AdWords, Vimeo, YouTube, Facebook, Twitter, LinkedIn, HTML 5, MS Ofce (Word, Excel, PowerPoint), Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver, Premiere) Apple Final Cut Pro X, GarageBand.Hardware: Mac OSX and iOS workstations and devices, Chrome as well as Windows-based devices. Sony Alpha 6500, Canon EOS 5D Mark II, and Sony AX cameras for professional quality photography and HD / 4K video.PROFESSIONAL AFFILIATIONS, ACTIVITIES and AWARDS:Volunteer, St. Monica Video Ministry 2020-presentMarketing Volunteer, Dove House, 2023-presentVolunteer, St. Vincent DePaul Indianapolis 2019-2020Member, Joys House Technology Committee, 2019Marketing Volunteer, Progress House, Indianapolis, 2012-2022Steering Committee Volunteer, FHLBI United Way Auction (raising $50,000), 2018Marketing Volunteer, Home with Hope Sober Living Community, Lafayette, IN, 2017-2018Yelp.com Elite Contributor 2016-2018Video Coordinator, Cardinal Ritter HS Varsity Volleyball program 2015-2017Coach, Zionsville Community Youth Soccer League, 2012 -2013Chairman, 2012 Indiana Social Media Smackdown and awards ceremonyBlog favorite award from Linking Indiana for NewPro Blog design and content, 2010Speaker, 2012 International Manufacturing Technology Show (IMTS)Member, Planning Committee, 2009 Smaller Indiana Bigger Ideas ConferenceMember, St. Monica School Commission, 2006-2008Coach, Pike Township Youth Soccer League, 2003-2006Member, Board of Directors, St. Monica Catholic Church, 2005-2006 Capital CampaignMember, Joys House Board of Advisors, 2000-2003Employee of the Year, IBJ Corp./ The Indiana Lawyer, 1997 MIKE MAGAN3819 Vanguard Circle, Carmel, IN, 46032317-557-4750 EMAIL AVAILABLE about.me/mikemagan PROFESSIONAL REFERENCESJOHN BASSETT, Vice President, Chief Information Security Officer, GSI Inc. PHONE NUMBER AVAILABLE, EMAIL AVAILABLE LinkedIn Profile: https://LINKEDIN LINK AVAILABLE SHAWN SCANLON, Executive Vice President, Consulting Services, GSI Inc. PHONE NUMBER AVAILABLE, EMAIL AVAILABLE LinkedIn Profile: https://LINKEDIN LINK AVAILABLE CANDACE WHETSEL, Director, Partner Marketing, Salesforce (former supervisor) PHONE NUMBER AVAILABLE, EMAIL AVAILABLE LinkedIn Profile: https://LINKEDIN LINK AVAILABLE JUSTIN HASKIN, Founder / CEO Smash My Trash, (client) PHONE NUMBER AVAILABLE, EMAIL AVAILABLESAM KWON, President, Vesta Pharmaceuticals (former supervisor) PHONE NUMBER AVAILABLE, EMAIL AVAILABLE LinkedIn Profile: https://LINKEDIN LINK AVAILABLE CASEY HIERS, National Director Of Business Development, Four Quadrants Advisory (colleague) PHONE NUMBER AVAILABLE, EMAIL AVAILABLE LinkedIn Profile: https://LINKEDIN LINK AVAILABLE AMY SHACKLE, Vice President, COO, Webb Shackle (former supervisor) PHONE NUMBER AVAILABLE EMAIL AVAILABLE LinkedIn Profile: https://LINKEDIN LINK AVAILABLE CHRIS THEISEN, Senior Digital Marketing Manager, Element Three (friend and industry peer) PHONE NUMBER AVAILABLE, EMAIL AVAILABLE LinkedIn Prole: https://LINKEDIN LINK AVAILABLE MELANIE ROBINSON, Senior Manager, Sales Operations, Ingram Micro Company (former supervisor) PHONE NUMBER AVAILABLE, EMAIL AVAILABLE LinkedIN Prole: https://LINKEDIN LINK AVAILABLE SCOTT LINDENBERG, CEO, Reliant Partners (friend and former client) PHONE NUMBER AVAILABLE, EMAIL AVAILABLE LinkedIN Prole: https://LINKEDIN LINK AVAILABLE MIKE MAGAN3819 Vanguard Circle, Carmel, IN, 46032PHONE NUMBER AVAILABLE EMAIL AVAILABLE about.me/mikemagan PROFESSIONAL ENDORSEMENTSJohn Bassett - VP, CISO, GSI Inc.Mike helped build GSI's cybersecurity Marketing program from scratch. He employed a dynamic multimedia strategy that not only reached current and prospective clients but also uniquely humanized our offerings. There are people behind our cybersecurity services and that was something our competition wasn't saying. His approach was not just technically proficient but also creatively compelling, setting a new standard in how we communicate complex cybersecurity solutions. Mike's contributions have had a lasting impact; his blend of technical acumen, strategic thinking, and creative flair makes him an invaluable asset to any team. Casey Hiers - Director, Four Quadrants AdvisoryI worked with Mike and grew to appreciate him personally and professionally. He is a bright light and a team player. And given the opportunity his creativity is limitless. I would recommend Mike for his professionalism, work ethic, communication skills, and ability to reach people. Chris Dawson - CTO at Federal Home Loan Bank of Indianapolis Mike did a great job producing communication, infographics, and presentations, and doing a variety of graphic design projects. He's a been pleasure to work with, has strong communication skills, and produced some great material.Chris Theisen - Senior Digital Marketing Manager, Element Three When Mike was doing freelance work I recommended him to numerous professional contacts. He always produced quality work and usually worked on multiple projects after my initial introduction. Since then I've had the pleasure of talking shop with Mike about a few of his roles and have been impressed with his marketing skills and thoughts about how best to engage with B2B prospects and clients. If there was an open role within my organization that fit Mike's skill set I wouldn't hesitate to recommend him. He would be a welcome addition to your team. Julie Armstrong - Executive Director at Indianapolis Bar Association Mike has done freelance work for our organization in the past. I also have worked with Mike many years ago when he was on staff with The Indiana Lawyer newspaper. He's creative, responsive, and reliable. I'm happy to support him in his endeavors. Melanie Robinson - Senior Marketing Manager at Ingram Micro ITAD Mike is a very diligent and reliable employee with exceptional writing skills. He also has tremendous social media savvy and a thirst for knowledge, which enhances both his content and social media strategies. I highly recommend him for any position that requires these strengths. Tadd Whallon - Executive Director at Home with Hope Mike has a passion for helping others and is exible with doing whatever needs done. I have utilized him on multiple projects and have always been happy with the results. MIKE MAGAN3819 Vanguard Circle, Carmel, IN, 46032PHONE NUMBER AVAILABLE EMAIL AVAILABLE about.me/mikemagan |
