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Title Social Media Marketing Coordinator
Target Location US-FL-Riverview
Email Available with paid plan
Phone Available with paid plan
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Candidate's Name
Street Address  C: PHONE NUMBER AVAILABLE EMAIL AVAILABLESUMMARYExperience in marketing, sales, recruiting, information technology, SharePoint, and social media with expertise ranging from office management to marketing management.EDUCATION2024Bachelor of Business Administration: MarketingUniversity of Maryland Global College  Maryland2011Associate of Science: Digital Multimedia TechnologyPolk State College  Winter Haven, FLEXPERIENCE10/2015  05/2022 Freelance work in graphic design  Stuttgart, Germany12/2014  08/2015Marketing CoordinatorOpen Technology Group  Washington D.C.Identify, develop and execute communications strategy for key media contacts and customer references.Lead high volume recruitment efforts to candidates willing to fill various contract positions within government agencies.Partake in creating and implementing capabilities matrices.Manage and optimize paid search campaigns (Google Ads, Bing Ads) to achieve maximum ROICreates robust pipelines of all opportunities on a daily basis.Update company's SharePoint website with updates and any changes needed on a daily basis.Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.Ensure that messages are supportive of and consistent with marketing strategies.Hands on experience with creating presentations for meetings with partners and/or customers.Conducts extensive research on IT related companies and opportunities.06/2012-11/2014Digital Marketing ManagerHauger Bunch, Inc.  Lakeland, FLDevise and implement both strategic and tactical digital marketing plansCreate and implement integrated digital marketing campaigns as plannedManage social marketing strategiesManage and optimize paid search campaigns (Google Ads, Bing Ads) to achieve maximum ROIMonitor website metrics to foresee trends and keep tabs on trafficDesign campaigns to promote productsPlanned and executed all web, marketing, email, social media, and advertising displaysDevelop workflows with SharePoint Designer.12/2011 - 06/2012Office Manager/Human Resources ManagerTri-Tech Mechanical, Inc.  Lakeland, FLManage office operations to ensure efficiency and productivityManage accounts receivable/payable and reconcile and prepare quarterly business activity statementsProcess monthly payroll using QuickBooksManage relations with clients, suppliers and contractorsAssist with the production of marketing collateral01/2006  04/2012Assistant Manager/Sales AssociatePier 1 Imports  Lakeland, FLResponsible for driving sales by utilizing company standards, tools, and trainingPromote company credit program through sharing benefits of reward program with customersCommunicate and resolve with management, associate and customer issues, special orders, and tracking of product availabilityImplement, complete and maintain in a timely manner, monthly floor sets, and seasonal transitions01/2007 - 02/2008Leasing Agent and Marketing AssistantEpoch Management, Inc.  Champions Gate, FLConducted apartment tours, answered questions and highlighted selling features and benefits of the propertyConducted quarterly rent comp studiesGreeted, pre-qualified and followed-up with prospective tenantsEvaluated credit reports of clients to ensure whether they fall under the established guidelines for buying propertiesAssisted in developing marketing plans, internet ads, print ads and marketing campaigns10/2004 - 04/2005Legal Office AssistantLex Taylor, P.A.  Lakeland, FLScheduled meetings for all lawyers in the department; escorted visitors to staff members offices, along with providing hospitality service arrangements as requested by staffAchieved production targets and deadlines by managing day to day work functions on timeDiligently answered phones, maintained calendars, scheduled appointments and meetings, and distributed materials for meetings for attorneysAssisted attorneys (partners and associates) and paralegals with legal researchSKILLSSearch Engine Optimization (SEO)Pay-Per-Click (PPC) AdvertisingSocial Media & Audience EngagementInfluencer MarketingEmail MarketingRecruitingSharePoint DesignerTargeting and Ad Copy TestingKeyword Research and Competitor AnalysisContent Creation and Visual DesignList Segmentation and A/B TestingPerformance Tracking and Data AnalysisKey Performance Indicators (KPIs)CRM Integration and Behavior TrackingWeb Analytics, Buyer Personas, and PersonalizationBrand Building and Relationship ManagementInternal and External Communications

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