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Click here or scroll down to respond to this candidateCandidate's Name
PHONE NUMBER AVAILABLEEMAIL AVAILABLESuccessful Multi-Media General Manager and Vice President of Sales with experience in digital, television, radio, and print.Career Highlights 20 + years of achieving budgets and increasing ROI for start-up media ventures in broadcast and digital; Experience in successfully training, recruiting, and growing sales teams and systems for more focused sales, improving the bottom-line profits; A strong reputation as an innovative and fair leader, built trust and respect from the ad community, staff, and clients while establishing the company as a community leader for stronger relationships, return business, and lower turnover, which aided in recruitment, continued business, and top of mind awareness; Expertise working in both General Market and Hispanic media in both large and mid-size markets; Proven success at quick evaluation of the situation, turnaround tactics, and strategy to increase overall company efficiency in programming, sales, finance, and operations for improved opportunities and revenue; Unique expertise with both traditional and new media, developing multi-platform events and revenue, including national and local contacts in the broadcast industry, allowing me to get to critical decision-makers; Track record of hitting and overachieving budgets and goals Continually recruited and then promoted within the company Very creative in developing event sponsorships and sales packages. Problem solver and ability to lead sales teams to prospect and create new business Proficient with Salesforce, Nielsen, Digital Sales, Office, PowerPoint, Excel, and Wide OrbitWork HistoryPublisher, Naples Bayside Magazine, Naples, Florida 2021- PresentResponsible for all digital and print advertising sales, content, and distribution.Senior Digital & Print Account Executive, Val Pak of SW Florida, 2020- 2021.Responsible for selling advertising solutions to new local and existing advertisersVice President Director of Sales & Development for KGKC TV Telemundo in Kansas City 2018-2020 Assisted in the start-up and daily operations of Telemundo 39. Responsible for introducing the station to the market and the Hispanic Chamber of Commerce. Implemented CRM system for more robust monitoring of clients, which resulted in revenue increase, developed new local and national revenue through digital display and event advertising promotionsOwner, General Manager, General Sales Manager, and Local Sales Manager for WMYR AM/106.7 FM Fort Myers, Florida 2013-2017 Directed and managed the start-up and daily operations of the premiere classic country station in Southwest Florida. Managed and controlled physical and financial assets, including digital platforms, ensuring smooth operation and positive community presence. Responsible for revenue generation, hiring and training sales staff, creating sales events and packages, and making calls. Grew revenue and sold the station at a profit.Director of Sales for WLUM FM in Milwaukee, WI. 2011-2013 Managed a team of nine local account executives and a traffic manager. Partnered closely with the Digital Sales Manager and Promotion DirectorSales Manager for the Breeze Newspapers in SW Florida. 2008-2011 Managed a sales team of four account executives, editors, and graphic artists. Responsible for the sale of three weeks and one monthly special events publication. Grew revenue by 108% in a very competitive print market.General Manager/General Sales Manager/Local Sales Manager/Corporate Director of National Sales. WUVF TV (Univision) Fort Myers, FL. 2004-2008. Responsible for the start-up of WUVF/WTLE in SW Florida. Branded and marketed the stations to the Fort Myers TV market and the Hispanic Community. Hired four account executives, a production and marketing manager, a traffic manager, a four-person new staff, an engineer, and a sales assistant. Sponsored Hispanic Community events, promoting a positive image. Created Hispanic Focus Hispanic, a weekly community affairs program focusing on education, health, and immigration. Developed the first early and late Hispanic news broadcast in the market. Developed revenue from $0 to $2.4 million in three years. This was done without the benefit of cable carriage. It's a very profitable station. National key contact for national sales of the company's eighth Hispanic stations.National Sales Manager, WOFL FOX in Orlando, Florida. 2000-2004 Developed strategic sales plan and directed/supervised 28 national sales reps. Expanded UPN's market share by 75% in year one. Increase revenues by 28% over the national budget. Increased year-to-year WOFL/FOX by 12%General Sales Manager, Local Sales Manager, National Sales Manager, WTVK UPN/WB 6. Fort Myers, FL 1994-1999As an equity partner, I managed a highly successful turnaround to profitability. I increased ownership equity by $7.5 million. Expanded market share by 0.9% to 5.0%, consistently outperforming the market. Built targeted advertisers and grew client base from 15 to 186. Created and sold promotional events and sports sponsorships.Community Involvement: Chamber of Commerce joined in Atlanta, Fort Myers, and Orlando Member of the Fort Myers Hispanic Chamber of Commerce Board of Director Member of the Greek Orthodox Church Board of DirectorsCollege Education:Ripon College, Ripon, WisconsinGraduated with a Bachelor of Arts DegreeMajored in Economics and Political ScienceCertified & Licensed for Programmatic Advertising by LinkedInCertified & Licensed for Programmatic Advertising by Stack Adapt |
