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Click here or scroll down to respond to this candidateCandidate's Name
PHONE NUMBER AVAILABLE EMAIL AVAILABLENew York, NY Street Address LINKEDIN LINK AVAILABLESENIOR MARKETING MANAGERAnalytical and insightful Marketing professional, adept at prioritizing technology and innovation to attract and retain customers. Develops effective Go to Market strategies, collaborating with channel owners to design and implement integrated marketing plans to generate leads and conversion within direct mail, email, affiliate partnerships, refer-a-friend, digital, SEO, SEM, paid social, and outbound sales channels. Developed plans for mobile push notifications and offers specifically for targeted products. Conducts research on product differentiation in the market and among target demographics, developing compelling product positioning and messaging. Analyzes the effectiveness of marketing campaigns and channel-specific strategies to understand performance and results, trends, opportunities for improvement, and future goals. Multilingual, fluent in English and Spanish. Areas of Expertise:Marketing Strategy Digital Product Marketing Customer Journey Client Experience Product ManagementCampaign Management Creative Design Offer Development User Experience (UX) Design B2B and B2C Products Analytics Budget Management Agency Management SalesforceEXPERIENCEKEY BANK/LAUREL ROAD, New York, NY October 2022 - PresentSenior Strategy Planning Manager: Personal Loans, Credit Cards and Online UXAccountable for go-to-market strategies and campaign management, targeting medical professionals with Personal Loan and Credit Card marketing and servicing communications. Developed and refined the online banking experience, working with UX and Product Development teams to help drive Online Banking enrollment.Led the launch of a post-onboarding lifecycle email stream for personal loans.Developed campaign reports using Salesforce, Google Analytics, Adobe Analytics, and Tableau reporting.Created an account opening UX journey map, detailing issues, recommendations, and enhancements.Designed and launched a Recommend for You journey, directing members to product-offer page, achieving 181 new account openings within the first two weeks.Analyzed KPIs to ensure marketing strategies aligned with business objectives.Monitored NPS scores.TD BANK, New York, NY February 2020 - October 2022Marketing Strategy Planning Manager-WealthDeveloped the formulation of marketing and brand strategy for wealth management for Mass Affluent and High Net Worth clients related to product/business positioning. Managed consumer research, campaign targeting strategies, data analytics, campaign analytics, strategy, and approval documentation. Delivered multi-channel, integrated digital, email, sales collateral, direct marketing and, web-based campaigns.Implemented Divisional/Business Unit objectives to ensure relevant go-to-market plans and strategy, generating 530 new accounts in the first 3 months.Developed content in support of the development of the marketing strategy of the Business Unit.Identified and engaged with all relevant stakeholders across Business Units to ensure a robust implementation of marketing initiatives.Served as Project lead for establishing sales data flow from Pershing to Salesforce via customer database, CIE.Analyzed campaign success with Google Analytics, Adobe Analytics, and Tableau reports.Identified a UX bug during the online account opening process and with online appointment scheduling with a Relationship Manager.Leveraged Canadian resources automating a new U.S. Sales Funnel Report Tool to align with Canadian Sales Funnel Report.Candidate's Name EMAIL AVAILABLE Page TwoCITIBANK, New York, NY October 2018 - February 2020Vice President, TTS Commercial Cards Digital Product ManagerLed and executed the North America Commercial Cards digital strategy including global platform upgrades, digital system enhancements. Led paper-free and mobile adoption campaigns, and worked cross-functionally to enhance the end-to-end digital client experience: email, SMS, digital media. Developed business requirements in partnership with the operational teamDigital Wallets, Authentication, and Fraud. Incorporated an agile approach to the digital channel and product enhancements.Converted 75% of corporate and GSA clients from receiving paper statements to digital statements.Drove engagement of online and mobile strategies across 4M+ cardholders generating a cost savings of $450K. Partnered with Product Marketing on a Go-To-Market Strategy, pilot, and roll-out.Developed internal training material, client-facing marketing collateral and email communications.Managed quarterly product release enhancements and developed user stories.Guided a credit card platform processor upgrade, partnering with IT, Product Development, Training, Operations, and Account Management.Incorporated MasterCard and VISA product enhancement.Vice President, Digital Customer Experience, March 2018 - October 2018Guided the transformation for Citi to become a mobile-first bank, delivering a customer-centric digital experience across the U.S. business. Partnered with Bank Program Managers (marketing strategy), Marketing Information Management, and Deployment teams to ensure complex email campaigns were designed and executed flawlessly. Planned and executed email marketing campaigns including set up, segmentation, test strategies, scheduling, optimization rules, and auditing waterfalls and analysis.Reviewed email creative submissions and confirmed conformity to branding guidelines and email best practices including ADA digital guidelines. Streamlined the email channel with an agile deployment.Restructured the creative deployment process, avoiding overcapacity of Cheetah Digital.Identified root cause of file records shifting to different market cells, creating a check and balance process for the data management team.Created campaign reports, leveraging Salesforce, Adobe Analytics and Google Analytics.Vice President, Omni-Channel Marketing (OCM), Retail Bank, February 2014 - March 2018Managed the go-to-market strategy for omni-channel marketing campaigns supporting key strategic priorities; Segmentation, Drive to Digital, and Customer Engagement and Acquisition.Managed the Citi Priority Wealth Management Debit Card Campaign, resulting in over 90% activation.Improved email unique open rate by 10% leveraging a test and learn subject line/re-email strategy.Optimized channel execution processes reducing cycle time by 4%, and cost by 7%.Initiated partnering with North American Cards group, developing a shared Service template and global footers, resulting in a 6% cost savings.ADDITIONAL RELEVANT EXPERIENCEPANASONIC CORPORATION Digital Business Partner, Newark, NJAMERICAN EXPRESS, Open Marketing Compliance and Control Consultant, New York, NYDIRECTV Senior Online Marketing Consultant, New York, NYMACYS HOME STORE Director, Marketing Integration, New York, NYMETLIFE BANK Marketing Director, Consumer & Institutional, Jersey City, NJJPMORGAN CHASE Marketing Manager, B2B & B2C Campaigns, New York, NYEDUCATIONMaster of Business Administration (MBA), Marketing, University of Hartford School of Business Administration, West Hartford, CTBachelor of Science (BS), Marketing, University of Hartford, West Hartford, CT |
