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Click here or scroll down to respond to this candidateCandidate's Name
CREATIVE DIRECTORPHONE NUMBER AVAILABLEEMAIL AVAILABLELinkedIn >Portfolio >Current Work Samples:Case StudiesLogo DesignGuidelinesCampaign SamplesBranded PresentationsSales CollateralWebsites: Aligned Amplix CIS DaVinci Elevated Kennedy Dental Opex Premier Recon TelEnergy TMG V3 TechWork ExperienceJUNE 2020 PresentCreative Director Root23 Agency hybridA creative agency specializing in the IT/Telecom tech industry.I lead a team of creatives, often providing hands-on design solutions for clients in the IT/Telecom tech space who want to update their online brand presence to differentiate themselves in a crowded market.Creative Direction and hands-on design solutionsParticipated in the development of compelling brand strategies including naming, and tagline solutions that aligned with the companies market position.Brought brand strategies to life through creative concepts for logos, comprehensive visual identities, and campaigns.Built comprehensive brand standards and guidelines.Designed sales collateral including presentation decks, sales sheets, case studies, white papers, etc.Supported email marketing campaigns with art for blogs, social, and email.Directed creative staff and external creative resources providing creative briefs, critical review of work, proofreading,and editing.Presented to clients creative solutions and concepts.Managed the project and client relationship.Mentored staff in presentation, writing, project management, and business development skills.Sales Support, Business Development, and OperationsCollaborated with sales team sharing pricing models and recommending value-based pricing of services.Evaluated staffing needs and participated in staff reviews which often meant dealing with HR-related issues.Implemented project management tools to have more cross-discipline visibility into projects.Help business explore beyond a single market verticalMAR 2020 MAY 2020Creative Director iOttie, Inc new yorkA lifestyle accessories brand for the automotive industry.Creative leadership, brand management, and departmental organization of the marketing and graphics teams, building a unique brand culture within the organization.Implemented the use of creative briefs; a new process for the organization for managing assignments against resources, thereby creating workflow priorities with established goals and deadlines.Increased department productivity through weekly staff meetings and peer accountability, highlighting to executive management where individuals were over-committed or assignments over-staffed.Recommended design standards after observing current creative standards for product launches, developing guidelines for consistent application of brand including information hierarchy, image, illustration, and typography and its application to packaging and product communications, advertising, and online promotions.Promote a brand-driven culture; traditionally they used design in the development of products but could not parlay a similar point-of-view to their culture.JUNE 2019 MAR 2020Director of Visual Arts Sonneman A Way of Light new yorkAn architectural lighting company.Hired to shift the perception of the brand (internally and externally) from a manufacture/dealer culture to a high-design, brand-driven organization through advertising, social media, online, trade events, and other sales communications.Directed the design studio staff of creatives ranging from UX/UI web design, 3D artists, graphic designers, and copywriters.Collaborated regularly across departments with product design, engineering, and sales.Implemented project management tools (Asana.com/Monday.com) for one-source project communication with departmental teams vs. the use of traditional Excel documents which were managed individually by each department lead.SEPT 2002 NOV 2018Creative Director The Moderns new yorkA creative agency, specializing in architectural interior brands.I ran the creative studio, leading the development and execution of creative, managing the creative team, outside creative partners,and client relationships. Here my experience encompassed strategic marketing and branding initiatives that often included a 360 multidisciplinary approach.Translated strategy to visual identities and campaigns.Developed comprehensive brand identities and guidelines for B2B market segments.Created sales and marketing collateral including PowerPoint/Keynote presentations, sales brochures, catalogs, and more.Developed advertising campaigns.Website design, Tradeshow and Event branding, Showroom Design, and more.In addition to my creative duties, I was also responsible for business operations including:Writing proposals and SOWs.Presenting and negotiating scope-of-works.Managing clients, approvals, deadlines, and billings.JAN 2000 AUG 2002Director of Brand Design FutureBrand new yorkAn IPG Company and global brand-led business transformation company.In a senior leadership role, I led a creative team, working alongside client services and brand strategists within the agency on national and international brand transformation projects in varied market sectors, from banking to technology, pharmaceutical to real estate. Some key accounts I was proud to be a part of included Samsung, Palm Island in Dubai, Accenture, and PricewaterhouseCoopers.SEPT 1995 JAN 2000Senior Designer and Studio Director The Moderns new yorkManaged and developed the creative output of the studio.Creative staffing and management of agency operations.JAN 1994 SEPT 1995Senior Designer Pentagram new yorkMentored under the tutelage of Peter Harrison.Senior team lead for all design efforts, while also working across partner teams within Pentagram.ConsultingBurnett Group, Lewin/Holland, SGN Group, Tracy Turner Design, Imagine The Next, Zetlin & DeChiaraSkillsSpecialtiesCreative / Design DirectionBrand Identity & StandardsBrand ArchitectureStrategic thinking, brainstorming, and creative translationTypographyExperienced InPhotography Curation / Art Direction, Advertising, Presentation Design, Print / Promotional Design, Sales Literature / Collateral,Packaging Design, Exhibit / Event Installations, Tradeshow Design, Environmental Design / Signage, Information GraphicsManagementNew Business Development, Mentoring / Creative Leadership, Project Management, Client Relationships, Intellectual Property, Vendor Management: including outsourced designers, digital consultants, writers, editors, printers, and manufacturers.Other SkillsListening and Empathy, Collaboration, Oral and Written Presentation, Strategy, Storyboard, Drawing/Illustration, Proofreading, Editing and moreTechnical ProficienciesAdobe Creative Suite: Photoshop, Illustrator, InDesignMicrosoft 365: MS Word, Excel, PowerPointProduction: Pre & post-production, Print production, proofing, and Web ready assetsPresentation: PowerPoint, KeynoteDigital Marketing Tools: Mailchimp, Active Campaign, HubSpotWebsite Design: Figma, WordPressProject Management: Monday.com, Asana or similarAwards + PublicationsAmerican Corporate IdentityAmerican Graphic Design Award: Excellence in communication & graphic designAmerican Institute of Graphic Arts: Best Comprehensive BrandingCommunication Arts: Award of ExcellenceGraphis Magazine: Design Award*Rebrand 100: Best of AwardClientsAIGA, American Express, Aveda, Berry+, CFS/SOLID, Contract Magazine, Cradle to Cradle, Dun & Bradstreet, Echo Design, Ford Motor Company, Forms + Surfaces, *France Telecom, WorldTV, General Cinemas, Green Clean, *Harter Furniture, HBO, InterContinental Hotel, *Knoll, Koroseal Interior Products, Maharam Textiles, *McGarry Bowen Advertising, The McGraw-Hill Companies, MechoSystems, *Milliken Carpet (MilliCare), Mendick Management Company, Miller Freeman (Interplan), Mipcom (A Reed Midem Company), Nasdaq, Pontiac, PricewaterhouseCoopers, Samsung Wireless, *Shaw Industries (a Berkshire Hathaway Company), Sundance Channel, Sundance Cinemas, TOTO USA, UltraFabrics, UPromise, The Worlds Fair: Expo 2000, Vornado Realty TrustNon-Profit ClientsCooper Hewitt Design Museum, The Momentum Aids Project, More Art, Pajama Program, Public Architecture Design,Sri Center International Inc., Take The LeadEducationPratt Institute, new yorkSchool of Art and DesignMS, Communication Arts and Graphic DesignUniversity of Dayton, ohioCollege of Arts and SciencesBFA, double major in Visual Communications Design and IllustrationArt Institute of Florence, italyStudy abroad in affiliation with Drake University, iowa and Centro Lorenzo deMedici, italyArt history, photography, and studio painting Thank You |
