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Click here or scroll down to respond to this candidateCandidate's Name
Chief Marketing OfficerEMAIL AVAILABLE PHONE NUMBER AVAILABLECincinnati, OH Street Address LinkedInAccomplished, results-driven professional with extensive experience developing and implementing marketing strategies, evaluating performance metrics, and leading marketing teams. Skilled in creating consistent and meaningful content on all social media platforms, writing, and editing posts and improving customer and team engagement. Adept at collaborating with cross-functional teams to execute promotional campaigns and integrate clients into strategic initiatives. Talent for establishing successful relationships with internal and external stakeholders to drive business growth. Experienced in spearheading end-to-end campaigns across a wide range of traditional and digital channels.Areas of ExpertiseMarketing & Communication ManagementCampaign Planning & ManagementMarketing Program ExecutionBudget ManagementRelationship BuildingCopy WritingDigital Presence ManagementCross-functional CollaborationTeam Leadership & TrainingProfessional ExperienceBiotica Healthcare Marketing, Cincinnati, OH 1992 2023Chief Marketing Officer, President, and PartnerOversaw all aspects of routine operations, such as creating and implementing employee/policy handbooks. Developed and executed promotional campaigns for events, tradeshows, and sales meetings. Collaborated with cross-functional teams across strategy, creative, design, PR, and social media departments. Integrated four clients into a major national practice makeover promotion for Optometric Management, a leading trade magazine. Built media strategies for B2B healthcare professionals and B2C audiences while ensuring effective planning, implementation, and reporting. Played a key role in conceptualizing and executing Slogomatic, a national promotion involving over 100 community leaders in Cincinnati.Key Accomplishments:Achieved 30 consecutive years of record profits by developing and implementing marketing/branding plans in collaboration with C-Suites and product teams in client companies.Managed key client accounts and achieved significant growth by expanding client budgets into innovative new activities, over 200% annually.Handled all campaign material and PR for Ronald McDonald House Gala. Surpassed fundraising target by more than $300K.Drove 19% increase in voter participation for judges during Cincinnati Bar Association campaign.Saved $15M in company revenue by proposing and leading focus groups on a new product that doctors didnt want to buy.Received multiple accolades for highly effective membership campaign conducted for public radio station WVXU.Gained remarkable fundraising total of over $1.1M for Urban Learning Center. Prior years goal was $70,000.Increased audience size by 20% through promotion of market research initiatives at WGUC.Led successful incorporation of Columbus Housing Partnership, a non-profit organization, as a for-profithousing provider serving disadvantaged families.University of Cincinnati, Cincinnati, OHDirector of Development WGUC Public RadioIdentified and managed the underwriting opportunities for corporations/local businesses. Wrote copy in compliance with PBS guidelines.Launched Cincinnatis first International Wine Festival fundraiser.Created compelling proposals to secure funding for operational expenses and innovative programming.Directed a team of marketing volunteers, assistants, and interns.Worked with senior management, internal management, and board of directors to establish direction and policy.Key Accomplishments:Transitioned donor list management from reliance on third-party sources to in-house management system.Optimized contributions by 40% through implementation of groundbreaking "quiet campaign concept that utilized direct mail instead of disruptive on-air solicitation.Leveraged leadership skills to train and manage more than 150 volunteers in annual giving fundraisers.WHBY and WAPL Radio, Appleton, WICreative Director and CopywriterWrote persuasive advertising copy for station's advertisers by utilizing product input from business owners and creative briefs.Produced two highly acclaimed live daily talk shows that earned prestigious awards.Assigned announcers and approved production of impactful spots.Key Accomplishments:Received various Addy Awards in competition with major state-wide advertising agencies.Planned and executed tours to major concerts with a keen focus on enhancing listeners experience and engagement.Established and managed sales promotion campaign that achieved unprecedented success and surpassed all previous promotional records. Received accolades from corporate management and an unexpected bonus for this activity.EducationBachelor of Arts in Writing, Psychology, and BusinessMiami University, Oxford, OHAffiliationsProfessional Writers Alliance (PWA)Medical Device ProfessionalsAmerican Writers & Artists Institute (AWAI)Online Advertising Professionals Interactive Marketing NetworkB2B Business Writers InternationalCMO Network Sr Level Internet Marketers GroupDigital CopywriterProfessional Womens NetworkBarefoot WriterAmerican Marketing AssociationCincinnati Chamber of CommerceNorthern Kentucky Chamber of CommerceClermont County Chamber of CommerceAwardsSummit International Awards, (12 awards)Cincinnati Art Directors Club, Best of Show, for Lazer (sic) Systems brochureBankers Association National Marketing AwardHUD (U.S. Department of Housing and Urban Development) marketing award for Columbus Housing PartnershipSilver Microphone Award, Pennsylvania State Bar Association - radio campaignAndy Award for Judges Decide. You Choose Judges radio campaign for Cincinnati Bar AssociationVolunteer American Cancer Society. (Wisconsin)American Association of Community Colleges - Gold Paragon Award for University of Cincinnati evening collegeCorporation for Public Broadcasting - Major Market Promotion and AdvertisingAdweeks Top 20 Pro bono Agencies of The YearAmerican Heart Association Leadership Award (Wisconsin)Commendations from US House of Representatives and US Senate |
