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Click here or scroll down to respond to this candidateANDREWMISEKEMAIL AVAILABLEPHONE NUMBER AVAILABLETinley Park, IL Street Address
I'm a digital marketing professional with over 10 years of experience in many different industries from a local to global scale. PROFESSIONAL SUMMARYWEBSITES, PORTFOLIOS, PROFILES LINKEDIN LINK AVAILABLEDeVry University - Senior SEO Manager04/2022 - CurrentManage both the internal and external SEO teams to drive improvements to our major KPIs: keyword rankings, organic traffic and inquiries (conversions).Track performance using Google Search Console, Google Analytics, SEMRush, PowerBI and our own proprietary CRM and make pivots on the strategy based on data.Develop and set expectations for the content, backlink, tech and website strategy and deliver on those expectations. Create weekly and monthly reports to show growth across DeVry's programs and present findings to the CMO.Managed the launch of a new website which focused on improving site performance and core web vitals. The new site went live in May 2023. Work closely with other managers and directors of the paid media, content, academics and performance teams to create a cohesive plan amongst all channels.Since starting, the website's ranking keywords has improved by 250% and first page rankings by 205%.Traffic has improved by an average of 50% when comparing year-over-year. We're seeing an average of 60% improve on the conversion focus pages' traffic.Inquiries has improved by upwards of 30% per month when comparing year-over-year.Ameex Technologies - Sr Digital Marketing Specialist 07/2020 - 04/2022WORK HISTORYManage several international clients' (US, Canada, UK, and southeast Asia) SEO, PPC and paid social accounts Work with a global team found around the worldStrategize and implement optimization and new content strategies focusing on impression, click and conversion improvements Audit link profiles and help develop/implement a strategy to SKILLS Keyword Research Content Optimization Core Web Vitals Site Performance Data Analytics Cross-Departmental Alignment Adobe Suites SEMRush Technical SEO HTML CSS Google Analytics Google Search Console Management Google Ads Bing Ads Screaming Frog Paid Search Email Marketing Competitor Analysis Content Strategy Responsive Design Keyword Optimization Campaign Performance Tracking Campaign PlanningDePaul UniversityChicago, IL 06/2014Bachelor of Science: Marketing andVideo Game DevelopmentEDUCATIONCredico - Digital Marketing Specialist12/2018 - 06/2020SoMe Connect - Senior SEO Specialist05/2018 - 11/2018improve site authorityDevelop client roadmaps with an SEO/content strategy for 3-6 month periodsThe average YoY session improvement for SEO clients is 25%, YoY impression improvements for SEO clients is 55%Perform site audits and bi-monthly health checks to ensure on-page and technical elements (including site speed and core web vitals) are implemented properlyIf they aren't, develop and implement a strategy to address the areas of concernBuild and develop PPC and paid social accounts focusing on audience segmentation, cost per click and cost per acquisitionA/b test different audiences, content, creative and landing pages to best improve cost per click and cost per acquisition Managed accounts with budget's as high as $150,000/mo Allocate budget to specific campaigns and analyze based on performancePerformed keyword research to build out a keyword profile to target(and those to avoid) Manage and edit landing pages to best optimize for conversions. Control all digital marketing channels for Credico and newly acquired Finance GuruPart of a three-person team spearheading a complete brand rebuild for CredicoWe're working with an agency to implement our marketing strategy and sitemapManage 10 writers who have written 400+ articles over the last year for the Finance Guru website All articles are based on keyword research performed by me The website is currently ranking for over 6,200+ keywords according to Ahrefs (over 400 on the first page) Ongoing keyword research for content creation Over 150 keyword focused article topics ready to be or being written Developed the 2020 digital marketing plan for Finance Guru with plans to introduce PPC and email marketing A PPC campaign has been develop and ready for implementation Created a plan for a website migration from SquareSpace to WordPress for Finance Guru Built out a sitemap with a greater focus on conversion. Developed strategies for 4 to 8 clients to improve their organic rankingsCreated SEO audits for each client that would go into their site speed, website errors, usage of title tags/meta descriptions/h1s/alt tags, keyword rankings, backlink profile, if they included robots.txt and sitemap.xml files and anything else that may be negatively affecting their organic rankingsWe used these audits to develop an appropriate strategy and website optimizations tailored to the client Implemented SEO technical optimizations in a wide variety of CSMs Feldco Windows, Siding and Doors - Digital Marketing Associate 07/2015 - 05/2018including Wordpress, Sharepoint, Drupal and Joomla Customized individual reports in Data Studios that focused on their specific pain points while also showing other opportunities for growthThese reports were then presented to the clients and discussed in greater detailMost clients saw a 15-20% increase in organic traffic within 3 months after optimizations were complete Managed clients hours using Toggl Maintained 70-80% utilization Built a new website template for SoMe using HTML, CSS and PHP Also, developed a paid landing page strategy for several clients to help improve their conversions on paid clicks.There are many different responsibilities required to perform as the Digital Marketing Associate for Feldco and it's two acquired companies, Danley's and Early TimesOne of the main responsibilities is developing all three company's organic rankingsFeldco has experienced a 252% increase in organic traffic and we're ranking over 15,000 more keywords (including over 1,000 in the top 10)Extensive keyword research using SEMRush and Google is performed to find keywords and phrases that people are actually searchingAmongst our 10 sites, over 250 article of 1,000+ words targeting those keywords were writtenLink building is another big part of the job including backlink outreach to creating listingsAlso, the Feldco Scholarship helped us attain 70 referring .edu domainsThe same techniques were used for the content and link building for the 8 market sites, Danley's and Early Times All three companies have Google Adword and BingAds accounts We split test new ads and extensions, maintain the company's budget and ensure that our ads are being displayed in the right regionsFeldco's CTR increased 35% with the new ads and extensions and conversions increased by 45%Developed Danley's and Early Times accounts from the group up, including keyword research and developing campaigns and adgroups Our email marketing started in 2015We increased our email production and saw a 100% increase in conversions in 2016 and 2017 We send between 20-25 emails per month In 2015, websites for each of Feldco's 8 markets were developed Also, at the same time, landing pages for our paid ads to split test against our current template were createdDanley's and Early Times' new websites were developed from scratch in 2017 Both companies saw at least a 250% increase in traffic Filmed and edited videos for Feldco's Youtube page and website |
