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Click here or scroll down to respond to this candidatePage 1 2Candidate's Name
Sales Management ExecutiveEMAIL AVAILABLE PHONE NUMBER AVAILABLELinkedIn Raleigh, NC Street Address
Dynamic and results-oriented professional with extensive experience in leading sales operations, developing innovative strategies, and driving business growth in competitive markets. Expert in enhancing sales processes, managing top-performing teams, and forging strong relationships with key stakeholders. Demonstrated track record in surpassing revenue targets, expanding client bases, and maintaining market awareness. Skilled in negotiating high-value contracts, identifying market opportunities, and pursuing new business opportunities. Adept at formulating budgets, launching successful branding initiatives, and staying abreast with new industry trends. Committed to proposing tailored solutions and achieving business objectives through proactive engagement and strategic planning. Areas of Expertise Sales Planning & Execution Business & Revenue Growth Contract Negotiation & Settlement Networking & Relationship Building Digital & Social Media Marketing Team Building & Mentoring Product Launch & Positioning Budget & Resource Management Stakeholder Engagement Trade Show & Event Coordination Customer Retention Strategies DEI Policies ImplementationKey Accomplishments Received recognition of Salesperson of Year for Central Division at Yardi Systems in 2022. Generated more than $15M in new business for TV advertising services and additional $5M in TV digital services between 2017 and 2021. Earned title of Salesperson of Year for WRAL and Fox 50 in 2016. Executed HS OT website launch on WRAL, and attracted weekly audience of 400K+ unique viewers while highlighting high school sports across 34 NC counties. Drove 25%+ online audience growth for NBC's "Out and About" through expanded engagement on platforms, such as Roku, Amazon Firestick, and Pluto TV. Revamped recruitment and training, and initiated diversity program with black colleges at Capitol Broadcasting. Career ExperienceYardi, Raleigh, NC .04/2021 12/2023Senior Account ExecutiveDevised sales strategies and solutions for clients and utilized proactive market analysis and approaches to attain revenue goals. Offered essential metrics and data to facilitate informed decisions and optimize business models for efficiency and profitability. Actively engaged in numerous networking events, fostered strong relationships with key stakeholders and industry leaders, expanded client base, and enhanced business opportunities. Key Achievements: Successfully secured $500K in revenue within six months, and attained 75% of goal by negotiating prices, setup fees, and enhancing Yardi services. Recognized as East Team Salesperson of Year for generating $1M in revenue across Dallas, Indiana, and Kentucky territory in 2022. Utilized digital marketing to expand Multifamily, Commercial, Senior Living, and Student Housing portfolios. Partnered with key stakeholders, and delivered monthly analytics reports to demonstrate growth trends. Capitol Broadcasting Company, Raleigh, NC 12/2016 04/021 Senior Sales Manager - Digital Marketing & Streaming Services, Formulated digital content strategies in line with business objectives and prepared performance reports to support data-driven content adjustments and selections. Managed political advertising responsibilities, including team coordination, LUC setting, rate card establishment, and contract negotiations with campaign managers and representative firms. Oversaw campaigns and crafted compelling customer success stories based on reports by collaborating with cross-functional teams. Page 2 2Key Achievements: Exceeded annual revenue by $10M for organization by leading digital strategy and business development for WRAL TV, Fox 50, and WRAL.com. Established pricing strategies for commercial ads across four broadcast network stations and conducted pricing and forecasting meetings with leadership team. Boosted 50% digital sales within four-year span by revitalizing sales team and presenting innovative revenue concepts to senior management. Supervised team of 30 account executives and strategic account managers while generating 15 business leads weekly through diverse prospecting techniques.Strategic Account Manager Broadcasting, (12/2012 12/2016) Developed and executed strategic account plans to meet client objectives and revenue targets. Played pivotal role in directing visual content creation to stimulate online community discussions and achieve digital engagement objectives. Led tactical and strategic sales direction for digital and TV advertising at prominent local broadcaster, while overseeing $2M annual cost budget. Key Achievements: Generated $1M+ annual revenue with clients, such as Ricci Law Firm and Blanton's Heating and Air by fostering C- suite relationships, pitching niche ideas, and securing long-term contracts. Secured over $500K in digital advertising revenue from five major education providers through launch of Historically Black College and University branding initiative. Achieved $1.5M in gross revenue in first year and received Employee of Month award six times in 2013. Offered strategic advice for email marketing to subscriber database of over 20K on WRAL.com. Additional ExperienceDirector of Operations, Capitol Broadcasting Company, Raleigh, NC EducationBachelor of Arts in Broadcast Communications, Saint Augustines University, Raleigh, NC Diversity of Equity and Inclusion Certified, AIHR, Rotterdam, Netherlands (Online Class) Awards & AssociationsEmmy Awards: Scaffold Collapse (2016), February Snow (2014), Scotty McCreery Returns to Garner (2011) Edward Murrow Award: Continuing Coverage of Deadly Tornadoes (2012), Regional Excellence (2010) Associated Press (AP) Outstanding News Operation Award, 2010 Distinguished Toast Master (DTM) National Association of Black Journalists Inc, Member Whos Who in Media, Member Kappa Alpha Psi, Member Saint Augustine University Golf Team Conference Champion Saint Augustine University Basketball TeamTechnical ProficienciesGoogle Analytics Google AdWords GeoFli TrackMaven Slack MS Teams Zoom Google Suite Adobe Photoshop Adobe After Effects MS Canopus EDIUS WordPress MailChimp MS Office Suite |
