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Remote  US EMAIL AVAILABLE PHONE NUMBER AVAILABLEWORK EXPERIENCESolid Waste Association of North America RemoteDirector of Marketing & Digital Communications August 2022  PresentIntegrate design, public affairs, communication (online/offline), media engagement, and e-marketing to lead resource management, achieving measurable resultsInnovate and optimize web communications to improve SEO performance and enhance organic keyword search resultsManage and mentor a nationwide team of marketing, design, and web professionals to boost their skills and productivityCollaborate with senior leadership and various departments to conceptualize and implement corporate promotions and communications, resulting in a substantial 25% boost in WASTECON's event attendanceOptimize digital advertising using platforms such as Feathr, Google Ads, and Facebook Business Manager, yielding significant increases in online audience engagementCraft a versatile range of communications, encompassing emails, social media posts, blogs, and press releases, with occasional delivery of public commentary representing senior leadershipMedia Design Manager July 2020  August 2022Led and directed the design and marketing campaigns, encompassing print, digital, email, advertising, and videoRedesigned internal and external brands, resulting in a 25% improvement in brand recognitionImproved and re-engineered the marketing, digital design, and web internship program, resulting in a 50% improvement in the quality of talent recruited from universities across the United StatesDrafted and finalized media partner contracts with annual event goals, increasing leads, exposure, and growth of attendanceRecruited and managed print vendors, photographers, videographers, and design contractors for events, achieving cost-efficient vendor managementCoached and mentored interns contributing to an increase in successful career placements and career advancementsGraphic Designer July 2017  July 2020Designed and updated detailed graphics to improve marketing campaignsChampioned creative direction and cross-departmental communication, translating abstract concepts into tangible designs that align with project objectivesMaintained a meticulous commitment to brand consistency, aligning all publications, logos, and advertisements with the style and branding guideStrengthened print process efficiency and reduced errors through strategic vendor collaborationEmbrace Home Loans Columbia, MDGraphic Design, Assistant Manager August 2016  July 2017Managed and coordinated a team of loan officers, coordinating communication between employees, realtors, and homebuyersIdentified event and sponsorship opportunities at community events to enhance exposure and community engagementIncreased homebuyer seminar attendance by 50% as a result of creating realtor campaigns, utilizing social media, email, and print marketingElevated online presence on social media platforms by implementing targeted marketing tools and strategies, resulting in a 15% growthDirected marketing initiatives for loan officer recruiting eventsEDUCATIONFull Sail University Winter Park, FLMaster of Fine Arts, Media Design 2020University of Maryland Global Campus Largo, MDBachelor of Arts, Graphic Communications 2018Howard Community College Columbia, MDAssociate of Arts  Graphic Design 2012SKILLS AND INTERESTCertifications: Social Media Marketing Certification, Content Marketing CertificationMemberships: American Society of Association Executives, 2017 - PresentLanguages: English  Fluent; Spanish  FluentTechnical: Graphic Design, Creative Writing, Print and Digital Design, Social Media Design, Event Branding, Data, Analytics, Adobe Creative Suite, HubSpot, Email Marketing, RemarketingCore: Leadership, Performance Management, Training, Coaching, Art Direction, Marketing Campaign, Strategy, Creative Direction, Written and oral Communication, Organization, Detail-Oriented, Multitasking, Succeeding in a Fast-Paced, Deadline-Based Environment