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Click here or scroll down to respond to this candidateCandidate's Name
Street Address / PHONE NUMBER AVAILABLEEMAIL AVAILABLE / https://LINKEDIN LINK AVAILABLESUMMARY AND PROFILEStrategic media executive committed to the development and implementation of fully integrated communication platforms.oImpressive track record in enhancing media efforts and ultimately driving marketing successoExtensive experience across all media, and categories of advertisersFocused on developing key consumer insights, as the foundation for strategy development.Instrumental in creating digital capabilities (Search, Social, Display, Programmatic, Streaming Video and Audio, etc.) at last 3 agencies.oSuccessful at introducing these media platforms into traditional media mixesClient centric: establishing strong direct relationships, and expanding current assignments.Impressive track record in new business developmentProficient at developing strong strategic communications, account management, and buying teams.Outstanding presentation skillsIMPRESSIVE HEALTH CARE/PHARMA EXPERIENCEExperience extends across multiple pharmaceutical companies:Rhone Poulenc Rorer Pharmaceuticals (Maalox, Maalox DFT, Maalox Anti-diarrheal, Perdiem, and Ascriptin)Astra Zeneca Pharmaceuticals (launch of Nexium as a DTC brand, launch of Prilosec as an OTC product)Amerifit Nutrition (AZO, Culturelle, Estroven, Cardiostat)Paradigm Spine (Coflex product inserted surgically to offset symptoms of Spinal Stenosis)Akorn Consumer Health (Thera Tears)IM Health Science (IBGard, FDgard, Remfresh)Dr. Scholls (Orthodontics)Experience also extends to multiple hospital groups:Catholic Health Services of Long Island (6 individual hospitals and 8 long term care facilities)Mt. Sinai Hospital Medical CentersPROFESSIONAL EXPERIENCEThe Dom Camera CompanySenior Vice PresidentJune 2021 to September 2023Principal officer responsible for client management, cross platform communication strategyimplementation, and new business developmentCharged with the acquisition and application of all research assetsDirect responsibility for training and mentoring all junior personnel.New York University, Graduate StudiesAdjunct ProfessorAugust 2012 to PresentTeaching graduate level Integrated Media and Marketing course, focused on:oMarketing campaign development: campaign strategy, planning, and implementation.oThe media component, teaching the foundations of integrated campaign planning, management and continual optimization.Purpose: provide students with a thorough understanding of media availabilities in order to engage target customers, as well as practical experience in applying the learning to all stages of media planning, selection, acquisition, and analysis.Also teach a course in Business Analytics & Data.OCD Media LLCSenior Vice President/Management DirectorDecember 2011 to June 2021Principal Officer responsible for all strategy development/activation, and client management.Candidate's Name PHONE NUMBER AVAILABLE EMAIL AVAILABLE Page 2Instrumental role in new business development: Jackson Hewitt, Eight O'Clock Coffee, Tetley Tea, Freixenet, Oris Watches, Paradigm Spine/Coflex, Eli Nutrition, Live Cool, Municipal Credit Union, IM Healthcare, Tummyzen Antacid, Sienna Wealth Management, Zero Odor, Michael J Fox Foundation, Thera Tears, CHS of Long Island Hospital NetworkSt. Francis, Good Samaritan, Mercy Hospital, etc., FOX News, Tribune, Dr. Scholls, EC Barton Home Centers, Peacock Automotive.Direct responsibility for training of all personnel in account management, strategic development and media implementation.KSL MediaExecutive Vice President, Corporate Media DirectorJune 2006 to August 2011Executive Management Committee member.Chief media officer in charge of all strategic development, account management, and media implementation teams across all platforms.Extensively involved in new business development.Charged with continual research upgrades (syndicated/proprietary), and staff proficiencyResponsibilities existed across all clients, most notably: Bacardi (Grey Goose, Bombay Sapphire, Cazadores Tequila,+), Guitar Center, New York Jets, Telebrands (numerous products), Friendlys Restaurants, Toshiba, Publishers Clearing House, various political campaigns, Callaway Golf, Amerifit Nutrition (AZO, Culturelle, Estroven, Cardiostat), Idelle Labs (Pert, Sure, Infusium), Mt. Sinai Medical Center, NutriSystem-D, Sweet N Low, Playtex, NY Sports Clubs, Oris Watches, Turtle Wax, Municipal Credit Union, Swatch, Spalding, Freixenet Sparkling WineMindShare WorldwideSenior Partner, Strategic Planning DirectorJanuary 2005 to February 28, 2006Direct responsibility for the development and implementation of all media strategies supportingGillettes domestic marketing initiativesResponsibilities included all categories of products owned by GilletteExtensively involved in the coordination and development of global media strategies and guidelinesResponsible for most successful launch of a new product (Gillette Fusion Razor) in P&G historySFM Media Corporation/MPGSenior Vice President/Managing Director (final position)February 1986 to December 2004Member of Senior Management and Corporate Commercial TeamsIntegral in the integration of SFM Media into Havas and MPG WorldwideInstrumental in lead generation as well as the acquisition of numerous client assignments.Responsible for the overall management/strategic plan development for an extensive array of clients.Instrumental in securing expanded assignments in multiple client relationships.Established strategic alliance with key outside specialty firms.Clients:Outback Steakhouse, Starz Encore Networks, Astra Zeneca Pharmaceuticals, Comedy Central, Radio City Entertainment, Ferrero USA, RPR Pharmaceuticals, Office Depot, Nike, James River Corporation (Northern Bathroom Tissue, Dixie, Brawny), Krystal Restaurants, Air France, Color Tile, Childrens Television Workshop, Flemings Steakhouse, Roys Restaurants, Geox Shoes, Food & Wines of France/Sopexa, BPI Cosmetics, Shiseido, ING Direct, American Isuzu, Wyeth Labs (Solgar Vitamins), Scottys Home Improvement Centers, Heileman/Strohs Brewing, Snapper Lawn Care, Dial A Mattress, St. Ives, Primestar, Tri-State Cadillac, Tri-State Oldsmobile, Pizza Hut NY, KFC (NY), Regional Bell, Casual Corner Department Stores, Haggar Clothing, Mt Sinai Medical Center, Polaner PreservesHONORS AND DEGREESMedia Weeks Media Plan of the Year Award - Comedy Central Crank Yankers CampaignOutback Steakhouses Marketing Partner of the Year Award - 3 consecutive yearsSilver Effie for Advertising Effectiveness - RPR Pharmaceuticals - Perdiem New Product LaunchSt. Johns University Bachelor of Science in Communications Arts and Business AdministrationoSumma Cum Laude Honor Level, Member of Whos Who in American Universities |
