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Click here or scroll down to respond to this candidateCandidate's Name
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Phone: PHONE NUMBER AVAILABLE E-mail: EMAIL AVAILABLEREGIONAL SALES MANAGERConsumer Packaged Goods, Bottled Water, Snack Food, Wine Retail and Foodservice MarketsSales and Marketing Inventory Management Profit and Loss Business Development Account Management Budget Planning Category Management New Product Introduction Distributor Management Strategic and Tactical Planning Analysis and Forecasting Market Development Consistent top performer with an impeccable record for closing sales and achieving maximum profitability. National and regional success in multiple channels within the consumer products industry, including Foodservice, Education, On-Premise, Off-Premise, Distributor Management and Vending. Strong verbal, written and presentation communication skills. Excellent relationship building skills with experience in new and existing market development, program development, new product launches, training and team leadership. Results focused. Quickly recognized as a leader once exposed to any new business arena.PROFESSIONAL EXPERIENCEIcelandic Glacial WaterArea Sales Manager Florida May 2021 December 2022 Visited key retail locations for Publix, Winn-Dixie, Seven11, Circle K and Independent C-Stores in Hillsborough, Pinellas and Sarasota counties regularly to ensure proper distribution, merchandising compliance, pricing accuracy, promotional participation, monitor competitive activity and general retail/market conditions for the brand; as well as building displays. Provided regular and detailed reports to Icelandic Glacial management from the information compiled at store level and make recommendations to improve sales, merchandising, competitive positioning or other suggestions to enhance brand sales and growth in the market. Cooperate and work directly with retail and wholesale personnel and sales representatives. Represented the company and the brand in a professional and positive manner at all times to all trade partners: retailers, Anheuser- Busch wholesalers. Developed and maintained productive and friendly relationships with retail store personnel, including but not limited to the store level buyers who order the products for the shelves. Installed and maintained Point-Of-Sale materials in stores when approved and appropriate. Assisted stores in managing inventories to avoid or minimize out-of-stock conditions for the brand. Review Control CenterNational Business Development Manager November 2017 October 2018 Managed National and Regional multilocation franchises for a startup online reputation management software company. Headquartered in Tampa, Florida.VOSS WATERRegional Sales Manager Florida September 2014 November 2017 Responsible for leading the strategic market development planning process and optimizing brand development in all retail channels. Effectively managed two distributors with 10 branches throughout Florida. Worked with the VOSS management team and regional strategy team for overall direction, Retail headquarter calls, plan development and execution by focusing on the continued sales development of our brand. Developed and managed sustainable growth opportunities such as route to market development, package distribution, pricing and channel strategies. Developed and managed key VOSS business strategies important to sustaining and growing volume in Publix, Winn-Dixie, Target, Walmart, Costco, Sams Club, Walgreens, Total Wine, ABC Liquors, Wawa, Sunoco, Circle K, 7-Eleven and Speedway. Effectively managed and called on all assigned distributors/ Retail Trade while developing presentations and presenting to key retailers and distributors on a monthly and quarterly basis Arizona Beverage & Breakthru Beverage Grew total volume in three years within Florida distribution network by 66%. Established and maintained key customer internal and external relationships. Successfully lead team members in training, support and motivation for their success. Analyzed Retail business trends to identify action plans to be competitive and secure market share. Continually evaluated the timely adjustments of strategy and plans to meet changing and challenging market and competitive conditions. Secured authorizations of planograms and yearly/monthly promotional activity in Publix and Winn-Dixie. AQUAhydrate November 2012 September 2014Regional Sales Manager - SoutheastResponsible for the profitable growth and development of Aquahydrate Water in all distribution channels. Primarily focusing on DSD, c-store, grocery, and natural /specialty segments within the 9 US state marketing territory including FL, GA, SC, NC, TN, AL, MS, LA, KY. Assist in new product development, distributor training and management; wholesaler and retail promotional activity; and cost containment. Secured 14 new Southeast DSD partners in first twelve months of employment. Grew and developed the AQUAhydrate brand, while coaching, teaching, and motivating all direct reports. Implemented system to track and benchmark distributors against key initiatives and goals, to accomplish KPIs. Assisted in the development, acquisition and authorization of shelf programs for key regional retail chain accounts while working in conjunction with national account team to achieve sales goals in Kroger Atlanta Division. Developed distributor management team business plans to accomplish organizational requirements, distribution, volume, investments, distribution objectives while consistently communicating with distributor ownership and top management to guarantee alignment. Maintained constant, value driven communication between all stockholders for excellence in alignment between distributor network and senior management. San Rafael Import Company April 2009 November 2012 Regional Sales Manager - FloridaRevitalized a fallow distributor network in an unprofitable territory of wine distributor sales. Generated new distributors, key/national accounts and development. Managed distributor relationships, developed relationships with key buyers, providing brand education to sales staff and customers. Developed and executed marketing strategy, focused on onsite events. Drove revenue up 300%. Coordinated and planned POS strategies to enhance product placement with On-Premise and Off-Premise accounts. Hired, formed, trained and managed a team of four field personnel. Nestle Waters North America March 2005 April 2009 Regional Sales Manager of Education - SoutheastPioneered and managed the first national education channel for Nestle Waters to support the K-12 business, Colleges and Universities. Built a strong Food Service distributor network that successfully grew the business from zero volume to a $2M case business. Exceeded 200% of sales in first year. Developed the southeast Education channel to a 48% share of the water category, making us the leader in education foodservice. Responsible for upper bid management operations in 5 US states including FL, GA, AL, SC, NC and TN. Identified and secured new foodservice distributors to coordinate bid execution while managing the distributor network. Scheduled, planned and coordinated all aspects of state School Nutrition Association foodservice tradeshows in the southeast region. First Regional Sales Manager to win state wide bid in the US. Nestle Waters North America April 2002 March 2005 Key Account Manager - FloridaManaged all key accounts for the Florida Region, including Universal Studios, OSI Restaurant Partners, International Airports, Hospitals and Sport Stadiums. Executed National Account contracts at the district level within the non-commercial segment of the foodservice channel. Coordinated National Account initiatives directly with senior field management and sales teams to drive current account outlet volume and margin goals by expanding Nestle Water packaging choices and import brands. Developed relationships with potential accounts for both nationally contracted and high volume regional customers. Managed Florida wholesalers distributor network, including regional houses for Sysco Foodservice and US Foods. Exceeded 2002 volume objective by 9% (1st of 10 U.S. regions) and 2003 volume objective by 6% (1st of 10 U.S. regions.)PepsiCo Foodservice and Vending (Due to Quaker Oats acquisition) October 2001 April 2002 Territory Account Manager - FloridaClosed 1.2 million in sales, with a product portfolio that included full lines of Frito Lay, Quaker Foods, Gatorade and Tropicana. Managed 450 On-Premise/Off-Premise accounts while identifying key sales opportunities, development and executed strategic business plans. Achieved sales targets and new item distribution within my network by developing distributor incentive programs. Drove volume through attending and presenting at distributor meetings, ride-withs, education, motivation and communication. Increased points of distribution within territory by 68% over plan. Gatorade Quaker Oats Company January 1998 October 2001 On-Premise Sales Representative - FloridaManaged Gatorade sales calls on all On-Premise Availability locations, including Health & Fitness, Recreation locations, Business & Industry, Educational sites and Independent Convenient Stores. Consistently met and exceeded sales goals and expectations, and was awarded the 1999 Top Salesperson of the Year. Assisted in developing strategies and programs for the initial penetration for the Florida Golf Course segment, growing the account base by 55%. Worked closely with and established relationships with Florida foodservice distributor district managers and representatives to sell and manage accounts. Assisted in the development, acquisition and authorization of shelf programs for key regional retail chain accounts while working in conjunction with national account team to achieve goals. EDUCATIONBA Degree in Communications 1997University of South Florida Tampa |
