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Click here or scroll down to respond to this candidateCandidate's Name
PHONE NUMBER AVAILABLE EMAIL AVAILABLE Street Address
LOCALITY New York, NYSenior Broadcast TV Analyst 06/2023 12/23/2023Implement and adapt to the latest Neilsen methodologies updates and changes to ensure accurate and insightful analysis.Analyze and integrate cross-platform measurement data from broadcast TV, digital platforms, and other relevant sources to provide insights into audience engagement.Identify patterns and opportunities and develop strategies to enhance market/station rating performance and optimize programming decisions based on local television market dynamics.Conduct multi-market custom program analysis, using analytical acumen to uncover trends and opportunities for content optimization and program performance improvement across diverse markets.Possess extensive knowledge of the competitive media landscape, encompassing both traditional broadcast and digital platforms.COXREPS New York, NYTV Analytics Analyst 12/2002 06/2000Delivered Overnight and Sweep PowerPoint presentations to corporate and client stations to provide them with daily rating analysis and qualitative requests for strategic decision-making.Facilitated a collaborative and efficient research process by functioning as a key point of contact for all station research needs within the team.Provided analysis of television ratings trends and its competitors to assist with programming, production, sales, and strategic planning efforts for the company.Recognized as a diligent, positive, and responsible professional, with a commitment to excellence and teamwork. Confident and engaging communicator, able to translate technical information to decision-makers.Strong cognitive strengths and success in driving data-driven decisions for high-priority, enterprise initiatives.Strategic mindset with astute talent in leading high-performing teams, collaborating with cross-functional departments, and cultivating a more agile and responsive work environment.Subject matter expert in designing and recommending data analytics best practices and research methodology in addressing key issues within the business.Outstanding strategist combined with the ability to deliver revenue growth in highly competitive markets.Tech-savvy and determined with expertise in market research, study design, execution, analysis, and presentation of insights to increase market penetration.LEADERSHIP IMPACTA thoughtful leader with widespread technical acumen, executive-level competencies, and a reputation built on 27 years of data analytics and research experience in the media industry.History of interpreting and analyzing data to drive successful business solutions and conveying growth stories derived from thorough data crunching via PowerPoint presentations. Holds in-depth knowledge of database types; research methodologies; and big data capture, curation, manipulation, and visualization. Substantial analytical, technical, and problem-solving skills combined with a strong cross-functional understanding of business processes and information technology.DATA ANALYST/RESEARCH ANALYSTAvailable upon requestNYU New York, NYCertificate: Digital Marketing Strategies 12/2016MONTCLAIR STATE UNIVERSITY Montclair, NJBachelor of Arts in Consumer Affairs 05/1994Broadcast TV Analyst 09/2004 10/2019Processed and analyzed TV ratings data from industry-standard sources such as Nielsen and comScore.Execute database management including maintaining station program schedules within TV advertising database software to ensure seamless integration of program data.Utilized visual storytelling techniques to produce compelling data visualizations and presentations tailored for Senior TV analytics leadership, CoxReps Account Executives, and station personnel.Leveraged insights by pulling qualitative data from sources like Simmons and Scarborough to support New Business Development that enrich the overall market understanding.CONSUMER PRODUCT TESTING COMPANY Fairfield, NJData Administrator 09/1996 07/2000Reviewed and analyzed panelists' medical histories to ensure compliance with study requirements.Developed a systematic approach to identify any instances where panelists had participated in studies featuring medications that could disqualify them from completing the current study.Conducted a comprehensive cross-study analysis of panelists' data to identify scenarios where individuals were simultaneously enrolled in two studies. |
