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Click here or scroll down to respond to this candidateCandidate's Name
PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLEBRAND MANAGEMENT STRATEGIC COMMUNICATIONS PUBLIC RELATIONS EVENT PLANNING Results-centric brand management and communications executive with deep expertise in public relations and 15-year multi-industry career increasing brand awareness, messaging impact, and audience engagement for leading enterprises, including Disney and Nike. Recognized for creating compelling brand stories that build connections by leveraging big-picture thinking balanced with data-driven insights. Extensive in-house and agency experience leading multichannel marketing and communication campaigns from end to end. Deliver added value by capitalizing on wide breadth of skillset, spanning full-cycle event planning, integrated marketing, design, SEO/SEM, and all forms of copy/content writing. Thrive in both client-facing and cross-team environments, improving collaboration and alignment to maximize ROI of initiatives. Ensure performance using KPIs and evolve strategies to meet changing audience needs. SKILLSInternal External CommunicationsBrand IdentityCopywriting Content WritingSocial Media MarketingC-Suite CommunicationsFull-Cycle Event ManagementGoogle Analytics AdWordsAccount ManagementLeadership CoachingPerformance MetricsDiversity, Equity & InclusionMulti-Stakeholder EngagementEmployee Presentation CoachingEDUCATIONBA in Journalism: Public RelationsMinor- Business AdministrationUniversity of OregonEXPERIENCEChief Creative Officer Candidate's Name Consulting (Global) 2014-current Taken qualitative and quantitative non-proprietary learnings from previous roles to paylay into a professional challenge course and playground for any clients looking for support in the following: Work with transition managers on major organizational changes. Draft, script, edit and coach C-Suite level leaders for internal and external engagements. Work cross-functionally with both agencies and internal teams that can help bring stories to life for audiences and demographics of all types and sizes. Write long-form and short-form to tell the stories of the work thats being done at any company. Celebrate the company with different events, having built long-standing relationships with different vendors and understand what different budgets can do to bring an experience to life. Manage every aspect of work end-to-end, so that there is a firm list of KPIs at the beginning, report-outs throughout and metrics at the end of any project. Senior Communications Manager The Walt Disney Company (Global) 20202023 Boosted employee morale and fueled motivation for new successes by sharing key wins organization-wide, with a focus on technology products and platforms. Maximized internal awareness by leveraging multiple communication channels and forums, including intranet, events, newsletters, and executive emails. Seeded Disney Media and Entertainment Distribution (DMED) achievements with key industry leaders and publications by driving PR outreach. Increased audience engagement by identifying opportunities for leaders and teammates to discuss their involvements at events, awards, and conferences. Strengthened cross-functional partnership with multiple Walt Disney Company segments, including ESPN, ABC News, and Disney Streaming Created compelling assets in collaboration with DMED partners, comprising internal/ external images, copy, videos, and social posts. Optimized leader engagement and DEI efforts companywide by executing ongoing efforts. Facilitated Media Center activities by showcasing media kits, assets, and releases. Consultant Pepper Foster Consulting 20192020 Raised brand awareness and relevancy by designing and implementing social media and web strategies driven by qualitative/quantitative consumer feedback. Selected to serve as member of Operations Leadership Team Candidate's Name
PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLE Held full ownership over technicalwriting, strategy, executivecommunications, branding, anddesign for clients, including FLIRSystemsCommunications Manager Nike,Inc. 20152019 Oversaw communication strategiesand assets in support of GlobalTechnology, Global OperationsTeam, Workplace Design &Connectivity, and Global EmployeeCommunications Authored customized multi-medium content and copy: user guides, procedure guides, knowledge business articles, technical writing, 1,000+ presentations (PPT, keynote, web), and executive emails to enterprise and departments with 12,000-member audiences. Delivered project and transition management leadership, including strategy and execution for $1M+ enterprise-wide programs and initiatives (Global ServiceNow rollout; NikeNow rollout; Nike Huddle, powered by Blue Jeans rollout; Incident Management at WHQ) Increased campaign effectiveness by executing end-to-end analytics. Appointed Editor-in-Chief for internal Nike website with 45,000+ weekly views. Improved strategic partnerships with organizations such as Special Olympics Oregon as Communications Chair for Nike Ability* Network: championing athletes of all abilities. Ensured successful events by executing full-cycle event planning (internal, grassroots, consumer-facing), including JDI Day, International Yoga Day, Athlete visits, All Hands meetings. Account Manager (Adidas) Henry V Events 20122015 Oversaw concepts, managed logistics/set-up/execution, and confirmed ROI via performance analysis. Ensured streamlined planning and effective product and brand exposure by partnering directly with clients. Spearheaded VIP events and large-scale concerts in 11 different US and Canadian markets, including first Portland MLS All-Star Week and three NBA Rookie Weeks Managed activations and social media content for MTV Iggy, The North Face, and Tillamook Marketing Coordinator Bogs Footwear 20112012 Executed trade show, meeting, and grassroots marketing event research, planning, and set-up. Headed PR initiative approval and execution. Maintained consistent online presence via social media maintenance. Maximized performance transparency by leveraging Google Analytics and AdWords monitoring. Authored engaging web and catalog copy for Bogs Footwear and Rafters Sandals Web Manager and Online Analyst AH Global LLC 20112013 Held full ownership over content and maintenance for marketingconversation.com. Researched, executed, and analyzed online outreach campaigns for diverse travel and lifestyle, healthcare, and finance clients. Awarded promotion from intern to web manager within three months in recognition of outstanding performance. Marketing and Event Planning 5th St. Public Market 20092010 Researched annual advertising and marketing plans with allocated budget. Expanded audience reach and engagement by increasing social media exposure. Sourced and managed event entertainment Executed multiple successful events, including Night of 1000 Stars and Jack O Lanterns on Fifth Publicity Coordinator / Donor Relations Ballet Fantastique 20092010 Raised monetary donations for numerous fundraisers as publicist and donor relations liaison. Increased brand recognition and generated leads by designing and distributing publicity materials. Headed planning and execution of variety of benefits and events. Advertising Assistant and Social Media Consultant Clothing4All Wholesale 20092011 Boosted traffic via effective management of company blog design and content, including web text drafting/editing. Candidate's Name
PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLE Facilitated social media platform production and maintenance. Increased site visibility by managing and optimizing SEO for Shopping Cart application. TECH SKILLSET95 wpm / Microsoft Suite / Adobe Creative Suite / Cision and Muck Rack / Google AdWords / Sage BusinessWorks / eCairn / WordPress / Matterhorn / TextWrangler / Campaign Monitor / Mailchimp / Direct Mail VOLUNTEERISMVolunteer, Design Museum Portland Volunteer- Antigua, Guatemala, Habitat for Humanity International Event Planning Steering Committee, St. Jude Children's Research Hospital Marketing Chair, Survive 47.8 |
