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Denver, COEMAIL AVAILABLE Street Address -663-4936 https://LINKEDIN LINK AVAILABLEDigital Marketing ExpertiseProject Management Growth Strategy DevelopmentAnalytical Skills Budget ManagementGrowth Strategy Development Team CollaborationCommunication Skills B2B ExperienceGrowth Strategy Development Data InterpretationDegrees: MS, Business & Film, University of North TexasBS, Business Communications, Colorado State UniversityTechnologies: MS Office, MS Excel, MS Powerpoint, Google SheetsIndustries: Broadcast, Streaming, Digital, EntertainmentWORK HISTORYExecutive Director, Starz Entertainment, Denver, CO (2017-2023)Implemented paid programming strategy across growth channels to drive acquisition with partners such as Amazon, Roku, and YouTube.Experienced in managing an international team made up of over 20 project managers, technical managers, and operations.Increased subscriber acquisition by 8% by using analytics to source strategic content to existing programming blocks.Director Programming, Starz Entertainment, Denver, CO (2015-2017)Curated and tracked over 100 partner contacts and track history and deal updates.Analyzes programming needs of 15+ channels for Starz premium services and OTT platforms including Starz Play and Starz Play International.Cultivated trusting alliances with HBO, Netflix, Hulu, Amazon, AMC, Lionsgate, Freemantle, A&E, E-One, and Magnolia, resulting in first rights options for prime content.Senior Manager, Starz Entertainment, Denver, CO (2007-2014)Served as point of contact for Anchor Bay Entertainment for acquisitions of the brand THE WALKING DEAD, creating over $20M in revenue annually for the company.Conducted competitive and market analysis for both broadcast, streaming, and sales to develop strategy for buying content and budget, according to financial modelling expectationsCollaborated with internal stakeholders such as programming and scheduling departments to assess the needs for channels and special events. Worked under tight time restraints with excellent verbal communication skills.ADDITIONAL EXPERIENCEVolunteeringColorado Skies Parents Committee (2020-2023)Managed major events such as annual fundraisers.Developed and executed annual student, parent and facilitator surveyVice President, HOA, The Willows (2018-2021)Managed major capitol refurbishment of property including painting, road resurfacing and re-roofing of 80+ homes.Negotiated and managed all construction contracts keeping spend under budget.Led search for new property management company and negotiated 5-year contract.AwardsDistinguished Alumni Award, Presented by CSU Media & Entertainment (2021)AssociationsMember, Women in Film (2020)Member, Rocky Mountain Cable Association (2015)Unrelated Work ExperienceSr. Brand Manager, Funimation, Farmers Branch, TX (2004-2007)Managed $56M budget including gaming, broadcasting, and home entertainment. Oversaw P&L and ROI on all brands.Led all sales presentations with Powerpoint to key retailers: Walmart, Target, Game StopDirected contract negotiation for all broadcast deals with Adult Swim, IFC, PBS, and SyFy Channel with highest sales revenue of over of over $20M in 1 month. |