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Click here or scroll down to respond to this candidateCandidate's Name
New YorkPHONE NUMBER AVAILABLEEMAIL AVAILABLEPortfolio: http://cargocollective.com/nadercopyProfessional SummaryCopywriter, senior digital innovator, and content marketing strategist with award-winning experience in many industries ranging from B2B technology, healthcare, and quick service restaurants to video gaming and autos. Awards & HonorsWebby Award Best Insurance Site: AflacWebby Award Peoples Voice: AflacIAC Outstanding Achievement in Interactive Advertising: Wendys Publicis90 Challenge: Short ListSummit International Award Kettle ClassicsGoDaddySenior CopywriterNew York, New YorkOctober 2022-PresentHelping lead the content and messaging for the brand site redesign and product promotions on the site according to the new voice and toneOgilvy, CPLFreelance Senior CopywriterNew York April 2022-September 2022Developing copy and messaging for B2B audiences in technology, career services, and architectural engineering. OracleDigital CopywriterNew York, NY October 2020-February 2022Develop and write content marketing pieces for Oracle Autonomous Database including eBooks, authority pages, and video scripts. Work with subject matter experts and stakeholders to gain expertise and knowledge in topics to address customer insights.blulava a division of Evolution Health Group (EHG) Digital Copy SupervisorPearl River, NY March 2019-October 2020Led and managed the copy, concept development, and creative strategy for blulava, EHG's start-up digital group. In charge of internal and client presentations, including responding to RFPs, and moving the agency into more innovative areas including online videos, podcasts, social media, and AR/VR/MR. Accounts included AstraZeneca, Rhythm Pharmaceuticals, and Biogen.Saatchi & Saatchi Wellness, Centerline Digital, Valtech, Lanmark360, Rebellion Design, McCann HumanCare Freelance Content Marketing Strategist/Senior Copywriter New York, NY January 2016-February 2019Directed and developed the copywriting, content strategy, and concepts for various brands including IBM Watson, Dell Technologies, NJM Insurance Group, Victoza, and Cetacaine.OcWRbeU 2017: VXcceVVfXll\ cUeaWed Whe cRQWeQW VWUaWeg\, ZURWe Whe cRS\, aQd helSed laXQch Whe QeZ marketing site for NJM Insurance Grouptrue[X], April 2014-November 2015Director, Creative Strategy May 2015-November 2015 Creative Strategist April 2014-April 2015New York, NYReinvented creative strategy at ad tech firm true[X] and collaborated with sales team on many winning RFP pitches including CPG, financial services, B2B technology, automotive, and animal pharma.Led the creative team and provided direction in New York office while working with Vice President, Creative Strategy in Los Angeles to develop concepts for interactive engagementsProactively created the Mondelez mobile marketing pitch for millennials OgilvyAssociate Creative Director/CopywriterNew York, NY April 2012-August 2013Introduced IBM Demand Generation marketing clients to a different way of thinking from the bXViQeVV deciViRQ PakeU V POV.Collaborated with account planners to create the IBM Smarter Analytics Tool for CIOsDeveloped, presented, and launched a rebranded vision for IBM MobileFirst in 2013 with new tagline, integrated campaign, content, experiential marketing, and radio spots Direct PartnersAssociate Creative Director/CopywriterMarina del Rey, CA December 2010-January 2012Developed the brand tone, creative strategy, and copy for the PlayStation Network (PSN) digital customer relationship management program.Managed designers and UX specialists to create email content, mini-site copy, social media posts, and interactive engagements. Directed and supervised the work of staff and freelance creativesSOCOM 4: U.S. NAVY SEALs email: Achieved highest clickthrough rate for PSN at 75 percentThe Kaplan Thaler GroupAssociate Creative Director/CopywriterNew York, NY May 2008-December 2010Challenge: Introduce digital creative solutions to creatives who are not used to digital. Solution: Plan a lunch for the entire creative department, show work, and explain that the digital team is here to add considerable value to offline ideas. Plus, win accounts and awards. Success: Led the conceptual development and collaboration with print/TV teams to help win Girosa and Wendy's accounts. Won two Webby Awards for Aflac and an IAC aZaUd fRU WeQd\ V. WundermanCreative Supervisor/Senior CopywriterIrvine, CA August 2004-April 2008Responsible for leading the digital creative work and team production for Xbox LIVE communications. Directed the hiring of freelancers and management of creative budgets.June 2007: exceeded client challenge to attract 2 million more new Gold SubscribersLed the writing for digital and online video executions baVed RQ Whe LaQd RRYeU HaYe YRX EYeU? TV campaignEducationNew York UniversityNew York, NYBachelor of Arts |
