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Title Digital Marketing Technical Writer
Target Location US-TN-Nashville
Email Available with paid plan
Phone Available with paid plan
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Candidate's Name
Digital Marketing ProfessionalPHONE NUMBER AVAILABLENashville, TN Street Address
EMAIL AVAILABLEEXPERIENCEFREELANCER / CONTRACTORSELF-EMPLOYED2023 - CURRENT (JUN-SEP) Executed 12 special events for seven Staples retail stores as part of their corporate rebranding campaign. (MAR-APR) Designed and produced ten 45-second slideshow videos to create awareness of Brown Dog Foundations cat and dog veterinary bill assistance program via a gaming convention sponsorship. (DEC-MAR) Devised and wrote marketing content and a holiday greeting card for real estate agent Kathleen Hill. CONTENT CREATOR / SEO SPECIALISTACCEPTANCE INSURANCEFEB 2022 - DEC 2022 Created content for inbound digital marketing strategies. Developed content using keywords and recommendations generated through online research and the SEO platform, Conductor.SELF-EMPLOYEDFEB 2014 - DEC 2021 Fulltime Caregiver - provided around-the-clock care and shelter for my 100% disabled mother for more than seven years. Technical Writer - Freelanced as a technical writer for Cigna/HealthSprings integration of pharmacy benefits manager, Express Scripts, into their Medicare Part D Formulary team. Copywriter - Wrote a series of blog posts for a group of ServPro franchisees. Contractor - Led Bechtels community relations workshops for Google Fiber installation subcontractors and crews. Contractor - Redesigned proposals for government road construction and LIDAR projects for civil- engineering firm, Wiser. COMMUNITY RELATIONS AND EDUCATION SPECIALISTTENNESSEE DONOR SERVICES / DONATE LIFE AMERICA - TENNESSEE DEC 2012 - JAN 2014 Increased the volunteer base by 40% in the first three months. Expanded community outreach activities by 30% without additional staffing costs. Rebranded high school presentation campaign, increasing requests by 50% and promoting awareness to over 4,000 students. Registered 162,360 new organ donors, which was 25% above the goal. COMMUNICATIONS SPECIALISTHOSPITAL CORPORATION OF AMERICA (HCA)SEPT 2009 - MAR 2012 Developed content for at least 15 electronic healthcare record projects (EHR) throughout the piloting, testing, upgrade, and deployment phases. Acted as communications lead on the Online Pre Registration project, developing a comprehensive marketing strategy that resulted in a 97% satisfaction rate among end users 3 months post-go-live. Initiated and executed a monthly PM-team email newsletter, Parallon Post. VICE PRESIDENT OF DEVELOPMENTOASIS CENTERJUNE 2008 - APRIL 2009 Modernized the Centers data storage system from the filing cabinet to an online platform. Initiated a total website redesign, creating a contemporary, dynamic site with a fluid, intuitive interface. DIRECTOR OF EXTERNAL RELATIONSWATKINS COLLEGE OF ART, DESIGN, AND FILMSEPT 2002 - DEC 2007 Developed a marketing strategy that increased enrollment by 50% and doubled student applications. Organized a total website redo to align the sites interface with the Colleges culture. Executed an intensive search engine marketing (SEM) campaign, raising SERP to a page one above-scroll location. EDUCATIONWESTERN KENTUCKY UNIVERSITYBachelor of Fine Arts Degree in Mass Communications Minor in English (Creative Writing)

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