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Click here or scroll down to respond to this candidateCandidate's Name
Street Address -724-5162 EMAIL AVAILABLE https://LINKEDIN LINK AVAILABLESUMMARYResults-driven marketing leader that builds strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded leader with demonstrated success developing and implementing strategic product marketing approaches to drive growth and bottom-line profitability. Ready to bring my experience to new role dedicated to achieving exceptional results on tight timetables.SKILLSStrategic & GTM PlanningMarketing PlansB2C & B2B MarketingProduct MarketingDigital & Social MarketingSFMC MarketingProject ManagementBudget OversightBrandingSEO/SEMInnovativeDeadline-DrivenStrategic ThinkerQuality LeadershipCross-Functional Team LeadershipEXPERIENCEProduct Marketing Lead, GTM/DigitalWestern Union 2023 - PresentManage 3 direct reports.Developed and executed GTM strategy for new product launch for North America Wallet.Created Lifecycle and trigger-based onboarding emails that lead to a 74% increase in product and service adoptions of the US Wallet.Lead marketing strategy for Visa Direct relationship that drove 62% increase in transactions and money movement throughout NA and Global corridors.Manage Go-To-Market strategy for new products and services while optimizing existing product campaigns and strategies.Sr Marketing LeadCharles Schwab & Co. 2018 2022Directed products to 5 years of double-digit growth through product marketing skills.Led Charles Schwab Bank in back-to-back wins of the JD Power Award for Highest in Customer Satisfaction with Checking Accounts for Direct Retail Banks 2019-2023 5 years in a row.Developed an existing client onboarding process to increase adoption of account services, features, and drive mobile app adoption, increased adoption/utilization by 58%.Implemented utilization and self-servicing campaigns to drive digital adoptions by 76%.Developed testing plan that increased incremental Net New Assets (NNA) by more than 92% per campaign.Developed product marketing and go-to-market strategy for all products and led the implementation of Zelle.Implemented a digital welcome kit that led to an annual cost-savings of $300K.Sr Director, MarketingCanvas Credit Union 2016 2018Built and lead marketing team of 8.Increased deposits by over $625MM in the first year.Developed/executed marketing campaign that drove $44MM in new deposits in one day.Increased credit card adoption rate by 50% YOY.Increase social media following/engagement by 66%Directed full corporate rebranding name, colors, tone, etc.Helped obtain new partnership with Colorado State University.Director of MarketingCamping World/Good Sam 2014 2016Increased brand awareness by over 30% in first 6 months.Mailed 425K acquisition pieces monthly.Drove $100MM in new annual revenue.Increased customer acquisition by 83% through email marketing.Increased revenues by over $2.5MM in 6 months.Director of MarketingMorris Animal Foundation 2012 2014Increased social media following by over 3600% in 2 years.Increased brand awareness by over 32% in first year.Increased unique website traffic by 166%.Acquired 30,000 new donors and increased revenues by over $500K in year 1.Raised $200K from Los Angeles Gala for Betty White.Ideated and launched viral brand awareness campaign.Launched national TV campaign coverage on Animal Planet TV show.Received 3 awards for campaigns.Director of MarketingJPay 2009 2012Grew and managed marketing team to 18 direct reports from 1 direct report.Developed Mobile App and increased revenues by 32%.Converted 78% of retail customers to digital which increased revenues by more than $985,000.Converted 67% of MoneyGram users to online users which increased revenues by $1.5MM annually.Led campaign and won a 13 state RFP ($500MM in new revenue).Increased website visits by 75% in first 6 months.Increased social media following by 1400% in first 12 months.Sr Mgr Marcom/CreativeAmerican Express 1995 2009EDUCATIONBachelor of Science Marketing AIU Master of Science Marketing UC, Denver (in progress)AWARDS5x winner JD Power Highest in Customer Satisfaction w/Checking Accounts for Direct Retail Banks 2019-2023Ragans PR Daily Winner Best Digital PR and Marketing Campaign Betty Whites Birthday Wish 2013PRSA Colorado Gold Pick Winner: Social Media Award Getting Sociable with Science2014 BlogPaws Winner - Best Use of Social Media by a 501c3 |
