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LinkedIn - PHONE NUMBER AVAILABLE - EMAIL AVAILABLEEXECUTIVE SUMMARYAccomplished digital events & marketing technology expert with proven track record in leading complex digital event strategies & driving significant revenue growth. Expertise in Salesforce, Pardot, & Marketing Cloud configuration, evidenced by successful management of large-scale webinars & email campaigns for global audiences. CERTIFICATIONSSalesforce Administrator Pardot Specialist/Marketing Cloud Account Engagement Trailhead Ranger WORK EXPERIENCEHealthStream May 2021 - PresentDigital Events Marketing Manager - Known as the ON24 guru for all digital events, HealthStreams 2nd largest lead generator.Own the global ON24 digital events process, executing a 25-step playbook to deliver 160+ webinars for 60k+ attendees and delivering 8.6m nurture emails over a 3-year period, with a 99% webinar uptime, driving $600m in revenue.Migrate the digital events process from Webex to ON24  75 users across 10 teams & 12+ products  in 3 months.Customize prospect webinar CTAs for 8-10 products, driving a 12% increase in MQLs & 3% increase in SQLs.Implement on-demand webinar functionality for all webinars, optimizing for discoverability via organic search, contributing to an additional 4% uplift ($25m) in yearly revenue.Enhance the webinar automation process, resulting in a 10% increase in pre-event, in-event, and post-event tasks. This translated to a 30-minute reduction in delivery time for each webinar, causing a 15% increase in webinar frequency without additional resources & a 20% uptick in audience engagement.Create 40+ Pardot Automations to move __ leads through the top-of-funnel process, saving __ hours in manual work. TCS & YouTube TV 2019 - 2023Senior Video On-Demand Specialist - Led video on-demand triage services for YouTube TV.Managed $1.5B of on demand video content by managing partner deliveries for 100k+ requests & bug escalations. Arena Solutions Oct 2018 - 2019Salesforce Administrator - The main Salesforce Administrator for a $50M, 70 user org. Austin, TXTrained & enabled 70+ Sales/Marketing users for a $50M company on Lightning Experience, which increased sales efficiency by reducing average number of clicks by 20% & improved user satisfaction with the CRM by 50%.Improved 30+ Sales users experience by implementing & training them on a graphical representation of their sales data via a Kanban view, which resulted in 15% decrease in missed follow-ups with prospects. Full Circle Insights 2017 - 2018Business Analyst - Drive pipeline growth for 12 companies via a marketing attribution platform. San Mateo, CAImprove how 12+ SaaS companies track leads & manage campaign responses in their Salesforce orgs, averaging a 10% increase in Marketing ROI and a 100% increase in sales-follow-ups on MQLs. SKILLSDeclarative Campaigns, Forms, Pardot Automation Rules, Dynamic Lists, Reports & Dashboards, Excel Business Salesforce Automation, Email marketing, Marketing automation, Webinar dry runs Apps Pardot (Marketing Cloud Account Engagement), Marketing Cloud, Salesforce, ON24 EDUCATIONUniversity of Oregon Eugene, ORBS, SociologyCoursework included: sociological statistics, conducted research on interactions between two communities.