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Click here or scroll down to respond to this candidate 1Candidate's Name
Street Address Princeton Ave Neptune, NJPHONE NUMBER AVAILABLE EMAIL AVAILABLEMARKETING DIRECTOR & BRAND MANAGERStrategic Marketing professional with extensive experience in raising brand visibility/awareness and championing product transformations for industry-leading organizations. A proven leader who responds to challenges with confidence, determination, and focus.
Product Branding and Positioning Strategic Planning Ecommerce Business Development New Product Development and Launches SEO/SEM Marketing Digital and Print Advertising
PROFESSIONAL EXPERIENCEDirector of Marketing - American Van Equipment, Lakewood, NJ (06/2019 to 04/2023)Manufacturer and distributor of van storage equipment for upfitting commercial vehicles operated by HVAC/Plumbing technicians, Electrical Contractors, Telecomm and Cable Operators, and Public Service Utilities in providing service to commercial and residential customers.
Achievements:
Formulated and implemented marketing plans that generated sales growth of 25% for van storage products through the height of the pandemic and the supply chain crisis.
Worked with the web dev team to launch a state of the art ecommerce web site.
Implemented an online web order program for customer pickup or installation of products at the American Van Showrooms.
Managed digital marketing campaigns resulting in ROAS of 10X. Created digital re-targeting advertising campaigns on construction and builders web sites to expand American Van Equipment s market share with Construction Site Operators.
Instituted bilingual catalogs and product spec sheets to reach out to the growing Latino customer market segment.
Position Skill Sets:
Establish and track marketing KPIs for ecommerce activities which grew by 25% and accounted for 52% of American Van s overall sales.
Utilize Google Analytics to monitor web site traffic, engagement rates, digital ad spend, referral traffic from social media platforms, and ecommerce conversion rates. Managed and created digital marketing newsletter outreach campaigns to targeted customer audiences.
Supervised the creation and placement of digital paid ads on social media platforms.
Implemented CRP programs for abandoned carts on the website as well as through emailing of digital coupons to customers who had not ordered products within three years.
Marketing Mgr. - Neta Scientific, Hainesport, NJ (12/2014 to 06/2019)
A major WMBE/Diverse distributor of laboratory equipment and supplies utilized for R&D applications by the pharmaceutical industry, academic research institutions, government, environmental, and commercial labs.
Achievements: Directed the marketing activities which resulted in the doubling of the company s overall sales from $43MM to $88MM annually.
Partnered with industry leading suppliers including Agilent Technologies, Corning Life Sciences, Millipore, and GE Life Sciences to implement Government Diverse/MBE certification programs to expand market share in the pharmaceutical industry, academic research market, and the government sector. Launched a pharmaceutical excipient program for use by pharmaceutical companies in the production of vaccines.
Worked with the VP of Operations to expand the supplier base in the genomics, life sciences, and microbiology product categories.
Position Skill Sets: Generated digital marketing campaigns to the Pharmaceutical Industry sector to engage R&D scientists, technicians, lab supervisors, and procurement personnel with product information and data.
Managed product and vendor seminars on the campuses of pharmaceutical companies including Merck and GSK. Supervised SEO/SEM marketing tactics including identifying and bidding upon keyword search terms.
Budgeted and created digital Google PPC ads on the web as well as social media ads across Facebook and Twitter.
Created HTML mobile phone messages and texts to target trade show attendees to generate traffic to the Neta Scientific trade show booths.
Marketing Consultant/Manager (01/2012 to 12/2014) Utilized proven experience and hard driven entrepreneurial spirit in developing marketing strategies for organizations in the consumer healthcare, industrial equipment, automotive aftermarket and home furnishings markets to achieve marketing and sales objectives.
Marketing Director - CRP Industries, Inc., Cranbury, New Jersey (May 2008 December 2011)Distributor of OEM quality auto replacement parts for use in German high performance automobiles. The company also markets and distributes electrical precision motors and industrial hoses used in commercial and industrial applications.Achievements: Formulated marketing plans and created marketing communication programs including digital marketing, trade advertising, webcasts, blogs, and promotional programs to grow annual sales from $43MM to $65MM annually.
Directed multi-channel marketing and sales trade programs with Advance Auto, WorldPac, Auto Parts International, and O Reilly Auto Parts to drive automotive parts and fluid sales.
Created a website with a 24/7 parts locator leading to 40% growth in the automotive replacement parts category.
Positioned and launched the REIN brand as a pure OEM replacement parts for German Import vehicle applications with digital marketing outreaches, industry blogs, and advertising campaigns.
Marketing Manager - L&R Manufacturing Company, Kearny, New Jersey (July 2005 December 2007)The company manufactures and distributes ultrasonic cleaning systems and solutions used in the dental, medical, industrial, jewelry and weapon/firearm industries. Implemented infection control education programs with Henry Schein, Paterson Dental Supply, ADC, and other leading dental dealers and distributors.
Launched new germicidal cleaning solutions leading to 25% growth in the dental products category.
Business Unit Director - Becton Dickinson, New Jersey (August 1996 December 2004)Becton Dickinson sells and distributes a range of products and medical devices used in the healthcare industry.Achievements: Formulated and executed strategic marketing plans of ACE healthcare products resulting in sales growth of 20% annually. Managed the development of new products such as the ankle stirrup brace and the OTC topical analgesic sports patches contributing to $10MM in incremental sales volume.
Interfaced with the medical department to conduct clinical testing of new products prior to launch.
Secured agreements with the Arthritis Foundation to implement education programs detailing treatments for arthritis related conditions and carpal tunnel syndrome.
Created marketing outreach campaigns to physicians affiliated with the Arthritis Foundation to provide information and coupons for medical braces to treat arthritis related symptoms. Worked with medical affairs to establish a clinical study of carpel tunnel syndrome and treatments with braces to avoid surgical options for patients.
Marketing Specialist- Panasonic Company, Secaucus, New Jersey (October 1993 August 1996)Panasonic is an international company that manufactures and distributes a wide range of consumer electronics products and accessories including a product line assortment of batteries for consumer and OEM applications.Achievements: Developed and implemented marketing and multi-channel/trade programs for national retail merchants, food and drug chain retailers as well as dollar store that increased overall battery sales from $80MM to $120MM.
Raised consumer awareness of Panasonic batteries by implementing cross-merchandising programs and promotions which increased sales at a 20% growth rate or 4x the industry average. Introduced a new flashlight product line at Costco wholesale clubs, which increased the sales rate by 15%.
EDUCATIONMBA, Marketing ManagementHofstra University Hempstead, NYBS, Business ManagementLeMoyne College Dewitt, NYMEMBERSHIPS & ASSOCIATIONS American Marketing Association |
