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SUMMARYA strong leader with entrepreneurial and team spirit that inspires creative and marketing minds and collaborates with clients, vendors and others. Strong attention to detail, organized, dedicated and ambitious. Award-winning designer, senior level marketing/creative director, specializing in branding. Ability to provide several viable visual solutions on time and within budget.EXPERIENCESheer Science I Creative Director I 3/22presentLead creative team in integrating Sheer Science family of brands across digital, social, web, direct mail and TV.Create and update Style Guides for each brand and camapign, enforce adhering to brand standards.Lead a launch for a new brand Tight & Tighten, including a line of packaging, website, digital campaign, series or emails, and direct mail pieces (catalog & email).Developed organizational systems to optimize workflow, monitored, organized and delegated 400 projects monthlyManaged, hired the print production/design, web, photography, and video production teams, resolved employee & freelancer disputes, processed employee reviews, and motivated the team.Initiated a package rebranding project for our #1 selling brand Plexaderm. Created presentation of several concepts to present to upper management. Once final will be presentated to major retailers like: CVS, Walgreens and BJs.Manage creative budget for freelancers and photgraphy. Drive DeVilbiss Healthcare I Creative Director I 6/16- 2/22Lead global team in integrating Drive DeVillbiss International (Germany, France, Dubai and UK), created first collective catalog, developed brand guidelines, templated layouts and grid systemWorked with Drive Latin America on web banners, brochures and digital campaignsLead a launch for a new product category for Drive US, including a line of packaging, digital campaign and direct mailCreated a new look for Drives Elite line, designed direct mail piece and digital campaign.Initiated a huge rebranding project for Drive US, created a style guide, designed templates for print and webIntroduced, sourced, hired resources for implementing a digital asset management system. Organize, purge, assign metadata for 45,000 assets. Rollout to sales, product management and marketing, first in US, then rollout globally.Developed organizational systems to optimize workflow, monitored, organized and delegated 250 projects monthlyManaged, hired the print, web, copy, photography, asset management and production teams, resolved employee disputes, processed employee reviews, and motivated the team.Worked with outside vendors: printers, display companies, agencies and photographers. Slashed print costs 20% by negotiating pricing, while ensuring qualityInitiated a package rebranding project. Sourced packaging agencies to design and manage the production of 500 skus.Work with web agency on new Drive US website, meet regularly, work with asset manager to link necessary metadata to pull from Extensis DAM to hybris PIMKnack4 design inc. I President, Brand Marketer, Creative Strategist I 4/04 - presentWon 14 design awards at Best of Long Island (BOLI)Completed a 7 year branding project for clients 340 sku global product line launchDeveloped new business, listened, established trust, guided and helped clients achieve business objectivesBuilt branding strategy, executed detailed style guides, enforced guidelines, ensured brand consistencyProvided creative solutions, created print collateral and web materialOversaw, inspired, hired, creative staff and outside vendorsConducted meetings, prepared project plans, reports, agendas and recaps, recorded financial transactions Del Labs I Design Manager Consultant I 9/03-9/04Restructured creative department, evaluated, organized and reassigned staff accordinglyImproved workflow, sourced and tested project and digital asset management software, rolled out systematicallyIdentified problems, offered viable solutions, made difficult decisionsDesigned and illustrated artwork for ads, packaging, p.o.p., signage and other promotional material 1800flowers.com I Creative Director I 8/00-3/03Initiated a huge rebranding project for all corporate collateral material, created first catalog, developed brand guidelines, templated layouts and grid system, designed print materialSlashed print costs 40% (1 million annually) by negotiating pricing, while ensuring qualityBuilt relationships with key business managersSelected as managing mentor to SVP/CTODeveloped organizational systems to optimize workflow, monitored, organized and delegated 140 projects monthlyManaged, hired the print, web, copy, photography and production teams, resolved employee disputes, processed employee reviews, corrective action plans and leadership development goalsOversaw press checks frequently, product and model photoshoots for catalog and web usage, attended conventions 3 times a year, conducted meetingsMedallion Integrated Creative Services I Senior Art Director I 11/98-8/00Improved Barnes & Nobles overall branded look, established style guidelinesDesigned and illustrated artwork for in-store display units, signage for their largest client Barnes & NobleDisplayed merchandise in new store launchesHimark Enterprises Inc. I Art Director I 6/95-11/98Created decal artwork for best selling line Savory Thyme,Rebranded company, created new logo, rolled out new lookDesigned packaging, catalogs, p.o.p., decals, logos, and housewares products, displayed merchandise in trade showsManaged and motivated team, attended product photoshoots for catalog and package usage EDUCATION1800flowers classes, Managing Priorities, Leadership Development, Coaching, Self Evaluation and Managing Emotions BFA, Graphic Design awarded, Fashion Institute of Technology, Magna Cum Laude, GPA 3.73 (A-), 5/95 Graphic Design, Nottingham Trent University, Nottingham, England, 9/94 AAS, Advertising Design awarded, Fashion Institute of Technology, Magna Cum Laude, GPA 3.68 (B+) 5/93 AAS, Advertising Communications awarded, Farmingdale College, Deans List, GPA 3.5 (B+), 5/92 German Language Study, Goethe Institut, Mssingen, Germany, 7/88 SKILLSPhotoshop, Illustrator, InDesign, Quark XPress 7, QuickBooks Pro, Excel, Microsoft Word, Microsoft Project and Powerpoint, creative, art direction, designing, catalogs, direct mail, magazines, ads, logos, corporate identity, packaging, p.o.p, product, signage, display, style guides, brand strategy, campaign building, advertising, trade shows, websites, emails, enewsletters, press checks, global, printers, negotiating, organizational, attention to detail, asset management, client relations, relationship building, leadership, managing, workflow, team player, meetings, mentor, marketing and project plans, project management SPECIAL INTERESTSTraveling, health, fitness, animals, decorating, designing, organizing, cultural and global studies, children, and cooking