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Click here or scroll down to respond to this candidate Candidate's Name
Street Address PHONE NUMBER AVAILABLE EMAIL AVAILABLE
High-performing and dedicated marketing communications leader with more than 25 years of experience
managing and building brands and teams across diverse categories. Employers and clients range from
CPG to healthcare to technology to nonprofits. Solid ability to provide strategic direction to cross-functional
teams to develop and implement innovative methods to achieve objectives. Organizational expertise
and keen attention to detail, combined with passion for solving problems, natural leadership, and
sense of humor to create positive, motivating team environments and strong, long-lasting relationships.
Consistently exceeds performance objectives by providing the highest level of effort, regardless of the
situation or demands. Well-versed in both agency and client environments.
Elite Dental Alliance, Frisco, Texas September 2022-July 2023
Director of Marketing
Developed strategic positioning and oversaw the re-branding of the organization
Identified, concepted, and developed new support collateral for internal team for use in consults,
annual reviews, new member onboarding, and parent company annual meeting
Charged with rebuilding vendor partner relationships
Concepted targeted marketing initiatives to increase member participation
Served as webmaster to transactional website with multiple audiences
Eclipse MedCorp/Transcend Biologics, Lewisville, Texas July 2020-September 2022
Director of Marketing
Directed the company s advertising, website, public relations, social, tradeshow, and collateral
development, working with sales teams in the development of communication tools
Expanded marketing communication digital initiatives, such as SEO and SEM campaigns, social
media strategy and management, and served as webmaster of multiple websites
Implemented multiple digital training courses for customer continuing education
Included content creation, resource selection and management, launch, and promotion
Developed and implemented tradeshow strategy, including the creation and development of booths,
content, and events
Primary responsibility over the forecasting and allocation of annual marketing budget
The Richards Group, Dallas, Texas July 2015-May 2020
Account Director Keurig Dr Pepper, TXU Energy
Managed the holistic digital efforts for Keurig Dr Pepper Cold Brands Corporate including:
Digital and social strategy, content creation, communication, SEO and SEM, and initiative
performance reviews
Website and technology updates across all brands and corporate websites
New website platform development and launch for over 20 Keurig Dr Pepper brand websites
Led new technology implementation across multiple sites including e-commerce, social sign-on,
automated content optimization, and ratings and reviews
Pitched, won, and led Let s Play, a philanthropic initiative sponsored by Keurig Dr Pepper that
provides sports equipment and playgrounds to underserved communities
Responsible for strategy development, communication, and implementation of new content
Oversaw the development of new website and redesign of all digital properties
Directed social listening teams for Keurig Dr Pepper Cold Brands social media channels; responsible
for standardization of reporting, platform setup, and development of crisis-management process
Led the digital management team for TXU Energy for acquisition, retention, and corporate
communication clients and initiatives
Responsibilities included website creative updates, social strategy and creative development,
multivariate testing in display advertising, and content creation and optimization
Candidate's Name
10052 Ferndale Road, Dallas, Texas 75238 PHONE NUMBER AVAILABLE EMAIL AVAILABLE
Commerce House, Dallas, Texas June 2013-June 2015
Account Director Samsung Telecommunications America, Nuvectra, Ciber, NBRA
Managed out-of-home, print, and radio assignments for national product launches and seasonal support periods for
Samsung Mobile products
Led team in development of product launch materials, brand positioning, and support messaging for medical
device manufacturer Nuvectra
Supervised the rebranding efforts of information technology and services company Ciber, including website
strategy and internal communications implementation
DG, Inc., Irving Texas June 2010-June 2013
Director of Marketing
Led the integration of six separate companies into a single entity leading the development of new brand
positioning, identity, and communications strategy
Oversaw the company s advertising, website, and collateral development, working with sales teams in the
development of communication tools to assist in sales efforts
Expanded and managed all digital communication initiatives, such as SEO and SEM campaigns, social media
creation, implementation, management, and webmaster
Managed external media and creative teams
Developed and led tradeshow communications and participation strategy, including the creation and development
of booth, content, collateral, and supporting events
Primary responsibility over the forecasting and allocation of annual marketing budget
The Richards Group Click Here Inc., Dallas, Texas 2007-2010
Account Director
Key Clients: American Greetings, Children s Hospital, Flexjet, MD Anderson Cancer Center, MetroPCS, Orkin,
Sewell Automotive Companies, and Zales Jewelers
Oversaw the strategy, creative and content development, production, development, ongoing management of over
20 corporate and experiential sites, including Childrens.com, CasioGzOne.com, Flexjet.com, and Zalecorp.com
Served as primary digital contact for public relations and design firms within The Richards Group
Cheil Communications of America, Richardson, Texas 2002-2007
Account Management
Key Client: Samsung Mobile Phones
Oversaw holistic communication efforts which entailed strategic planning initiatives, positioning,
and creative concepting and development for 20 new products
Led national product launches by developing creative strategy, managing creative and media resources,
implementing campaign, and reporting results
Selected to represent the agency in Northwestern University s Kellogg Executive Marketing Program, which
concentrates on the future of marketing communications and refining leadership qualities pivotal to the advertising
industry; recognized by Kellogg staff and the company leadership for group leadership and contributions
Tracy Locke Advertising Agency 1999-2002
Account Management
Key Clients: Pizza Hut, Harrah s Casinos
Functioned as project leader for national and regional product and campaign launches and led the development of
television, radio, and print campaigns
Concepted and developed a 12-month grassroots, activation tour acquiringcosponsors, developing interactive
elements, and implementing the first two months of the Big Cheese Roadtrip
Publicis Advertising Agency 1997-1999
Account Management
Key Clients: BMW, Nestl Beverages, Block Drug, Computer City
Served as primary contact and led traditional advertising initiatives for automotive, beverage, CPG, and retail
clients
Assigned lead role in developing the Introduction to Publicis and Its Process and Culture for new staff
Kellogg School of Management, Northwestern University, Evanston, Illinois
Executive Marketing Program
Texas A&M University, College Station, Texas
Bachelor of Business Administration Marketing
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