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Click here or scroll down to respond to this candidateCandidate's Name
Street Address West Broward Blvd. #207Ft. Lauderdale, FL Street Address
PHONE NUMBER AVAILABLEEMAIL AVAILABLESummary of QualificationsI am a strategic communications professional with more than 20 years ofexperience addressing both internal and external communication needs withthe flexibility to readily adapt to changing workload requirements. I holdstrong project management skills and am well-versed in marketingcommunications and corporate communications for both B2B and B2Capplications.Key Proficiencies. Strategic planning and communications for internal and externalaudiences. Project and document management applications. Content management solutions. Electronic media placement and subsequent tracking. Leveraging metrics and key performance indicators to gauge return oninvestment. Solid AP writer. Maintaining regulatory compliance. Experience in both matrix and individual contributor rolesEducationUniversity of Miami, Coral Gables, Florida Bachelor of Art, CommunicationsProfessional ExperienceCapital Blue Cross, Harrisburg, PA October2021 to January 2023Communications StrategistConceptualized and developed strategic communications for MedicareAdvantage members, sales agents, brokers, and network providers. Engageinterdepartmental stakeholders to collaborate on organization-wide quality,risk, pharmacy benefit management, and population health initiatives.Maintained oversight for the identification of communication needs andplatforms that support member enrollment, retention, and quality metrics.Select Achievements:. Launched first-ever member retention event resulting in a 5%attendance rate.. Launched first digital member newsletter resulting in a 60% costsavings.. Created interdepartmental policies and procedures to streamlineproject intake processes while reducing workflow duplicity.. Served as source matter expert during journey mapping of the memberexperience.TissueTech, Inc., Doral, FLAssociate Director of Public Relations and Strategic ConsultantJuly 2019 to October 2021Wrote strategic communications for senior leadership to support businessdevelopment, employee retention, and brand awareness. Oversee all contentdevelopment to position TissueTech, Inc. as a global leader in regenerativemedicine and biotechnology. Worked closely with research and clinical trialteams to communicate published research results through press releases,website content enhancements, and presentations.Select Achievements:. Generated more than $800,000 in earned media during 2020.. Built TissueTech's first public relations department resulting in a106% increase in share of voice.. Wrote and launched the organization's first online newsroom toshowcase clinical research results and successful outreach with newsjournalists and media decision makers.. Selected by TissueTech Chief Executive Officer to build an internalcorporate communications program.Prestige Health Choice, Palm Beach Gardens, FLDirector of Communications July2017 to Dec. 2018Maintained oversight of organization-wide internal and externalcommunications to support member engagement and network development.Provided strategic guidance to senior leadership on messaging for allcommunication platforms and maintained oversight of the Agency for HealthCare Administration (AHCA) approval process for enrollee materials andprovider communications. Collaborated with community partners to buildsustainable relationships that address the social determinants of health.Select Achievements:. Built a communications department to support the re-procurement ofPrestige Health Choice's contract with AHCA to participate in theStatewide Medicaid Managed Care Program.. Launched inaugural media outreach campaign to position Prestige HealthChoice senior management as key opinion leaders based on awards, honors,and leadership appointments.Sunshine Health, Sunrise, FLCommunications Manager March 2015 toMarch 2017Provided oversight and copywriting of member and provider-facingcommunications for Medicare Advantage and Medicaid lines of business.Supported employee recruitment and retention initiatives through thedevelopment of internal communication materials. Identified optimalcommunication platforms and messaging to drive network development, qualityimprovement, membership growth and retention initiatives. Served asenterprise-wide communications source matter expert on Medicare-relatedissues and activities.Select Achievements:. Wrote multi-departmental communication materials to roll out SunshineHealth's first-ever electronic prior authorization (eAUTH) program tostreamline network hospital administrative workflow processes - resultingin a 40% adoption rate among network providers within the first ten days.. Served as sole interdepartmental communications liaison using health planmember claims data to identify members identified with potential gaps incare - resulting in a 30% increase in provider office visits within first30 days of program launch.Gateway Health, Pittsburgh, PACommunications Manager, Medicare Materials and InitiativesJuly 2013 to March 2015Provided oversight and development of all sales communications for MedicareAdvantage products. Identified optimal communication platforms, createdstrategic messages, and wrote content to generate results for qualityperformance measures, Medicare Advantage enrollment/retention, downstreammarketing and network development initiatives.Select Achievements:. Worked closely with Crozer-Keystone Health System (CKHS) and GatewayHealth leadership to ensure that approximately 6,000 affectedbeneficiaries would continue to be able to access the CKHS networkfollowing the termination of Bravo Health Plan in March 2014. Preparedall content and rolled out a direct response advertising campaign inDelaware County, PA that resulted in 785 leads for Gateway Health at acost of $29 per lead -- converting into a subsequent enrollment of 401new members at a cost of $56 each.. Contributed to more than 15% growth in membership during 2015 MedicareAnnual Enrollment Period through the creation of a three-stage directresponse mail campaign. Responsible for all copywriting and creativedevelopment.. Realized 50% savings for the printing and fulfillment of 2015 MedicareAdvantage enrollment materials by eliminating legacy relationships.Preferred Care Partners, Miami, FLAugust 2010 to July 2013Marketing Communications ManagerProvided strategic development and oversight for the creation of internaland external communication programs that effectively described and promotedthe organization. Oversaw all strategic messaging, copyrighting, andmarketing communication efforts for Medicare and Medicaid lines ofbusiness. Responsible for writing member and provider newsletters, creatingsales presentations, member educational materials, manuals, and websitecontent while ensuring compliance with regulatory guidelines. Providedstrategic guidance and oversight of public relations activities. Mentoredjunior members of in-house compliance team and served as lead projectmanager for programs that supported member retention and networkdevelopment.Select Achievements:. Wrote 100+ page Healthy Living website portal to drive quality metrics.. Reduced production costs by more than 50% for 2013 Annual EnrollmentPeriod member enrollment materials.. Realized more than $40,000 in cost containment by streamlining andconsolidating English and Spanish pre-enrollment marketing materials tosupport 2012 Medicare Annual Enrollment Period.. Wrote and rolled out inaugural member and provider communications tosupport launch of Medicaid line of business, resulting in the Agency forHealth Care Administration (AHCA) selecting this Medicaid line ofbusiness as the statewide standard for all Medicaid member educationmaterials.Humana, Inc., Miramar, FL August2004 to August 2008Corporate Communications ManagerPrepared strategic messaging for all Medicare Advantage products. Wrotemember communications to support enrollment and retention initiatives.Select Achievements:. Received 2007 Gold MarCom Award for writing inaugural CarePlus bilingualmember newsletter to support member retention following Humana, Inc.acquisition.. Wrote all content for the inaugural CarePlus direct response advertisingcampaign following Humana acquisition - resulting in membership increaseof more than 15%.. Supported Humana's expansion from 25 to 46 states - resulting in a 102%increase in 2005 Medicare Advantage enrollment.. Drove 77% membership increase by writing and rolling out member andprovider materials for nationwide Medicare Part D benefit.. Created all collateral to support Humana's first national MedicationTherapy Management program.LA BioMed at Harbor-UCLA Medical Center, Torrance, CASeptember 2000 to Oct. 2002Director of Communications and Public AffairsBuilt and oversaw internal and external communication programs for nation'ssixth largest NIH-funded biomedical research center. Supported clinicalstudies, pharmaceutical product launches and fundraising.Select Achievements:. Responsible for a 33% increase in 2001 donor enrollment through thewriting and launch of Benchmarks Magazine that showcased theorganization's clinical research activities.. Generated first-ever feature story in the Los Angeles Times on clinicalresearch underway at LA BioMed.. Served as primary public affairs liaison between Harbor-UCLA MedicalCenter's Faculty Society and Los Angeles County Board of Supervisors,national and state medical societies, civic coalitions and news mediaduring 2002 County Department of Health Services redesign which resultedin the successful continuation of Harbor UCLA Medical Center's status asa Level One trauma care center.. Positioned LA BioMed scientists as global source matter experts throughthe implementation of an electronic newswire program.INAMED CORPORATION, Santa Barbara, CA March1998 to August 2000Senior Global Marketing Communications ManagerBuilt and managed global marketing communications department for a $450million medical device manufacturer. Managed all media buying, collateraldevelopment and trade show activities with a $7 million budget. Ledcreative development and implementation of nation's first consumer breastaugmentation print advertising campaign. Created and managed physicianturn-key advertising program to support physician retention initiatives.Wrote sales training materials and oversaw in-house creative departmentwith seven direct reports.Select Achievements:. Realized nearly $2.5 million in savings by consolidating allcommunication functions following the acquisition of Collagen Aesthetics.. Facilitated an annual savings of $200,000 by creating an in-house mediabuying department for national consumer and trade print advertisingprograms.. Contributed to a 30% increase in 1999 sales by writing and rolling out avalue-added marketing program to more than 1,000 North American-basedplastic surgeons.QUEST DIAGNOSTICS INC., San Juan Capistrano, CA January 1996to December 1997Communications ManagerManaged the Quest brand for seventeen laboratories throughout the UnitedStates. Supported marketing activities for 5 business units through theprovision of content development. Developed and rolled out sales trainingmaterials in conjunction with product launches. Leveraged clinical researchinnovations through North American trade show activities. Wrote andpublished bi-monthly internal Nichols Institute newsletter. Collaboratedwith senior leadership to bring new assay methodologies to new levels ofawareness and acceptance.Select Achievements:. Positioned Nichols Institute as Quest's premiere innovator in viral loadtesting by launched Genotyping and 2nd generation PCR testing to aninternational audience of more than 9,000 scientists and molecularmicrobiologists during the 37th Interscience Conference on AntimicrobialAgents Congress.. Strengthened the Nichols Institute brand as Quest's Center for Innovationby authoring portions of the 1996 Annual Report.References Available Upon Request |
