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Click here or scroll down to respond to this candidateCandidate's Name , PhDEMAIL AVAILABLEPHONE NUMBER AVAILABLEProfessional OverviewSenior business leader recognized for ability to develop insights and innovative strategies from complex data analyses and behavioral indicators. Substantive experience in creating go-to-market strategies for Fortune 10 retailers and consumer packaged goods (CPG) companies. Highly skilled in leading and managing external relationships as well as internal cross-functional teams to advance corporate/client profitabilityPersonal ProfileInsatiably curious, passionate about developing others, driven by uncovering insights that pave the way to new knowledge, innovations, and processesSkillsOrganizational planning and strategy, Advanced analytics (quantitative) and qualitative research, marketing and survey research, team building and cross-functional team leadership, business and government consultant, project management, new format development, business transformation strategy, shopper and consumer insights, contract negotiation and management, proposal writing, skilled communicator and public speaker. Proficient in Microsoft Office Suite and the Statistical Package for the Social Sciences (SPSS). Familiar with TableauEducationPhD Virginia Polytechnic Institute and State University (Virginia Tech). Blacksburg, VA. Research and Program Evaluation. Major Concentration: Applied StatisticsMS Radford University, Radford, VA. Major Concentrations: Counseling and Human Development; Student Outcomes AssessmentBA University of Maryland University College, College Park, MD. Major Concentrations: Political Science and Sociology. Transferred credits from Douglass College/Rutgers UniversityPost Doctoral Course WorkVirginia Commonwealth University (VCU), School of Business, Richmond, VA. Completed masters level courses in Marketing Management, International Marketing, International Marketing Planning Process, Marketing Research, Business Policy and Strategy, Marketing Analytics, and Brand StrategyProfessional ExperienceCenter for Insights, Strategy and Innovation Richmond, VA 2017 PresentSenior Strategist. Thought leader, in partnership with J. Terry and Associates and JLAN Solutions, to develop operational strategies for the Department of Homeland Security/Customs and Border Patrol. For the Department of Homeland Security, I inspired collaboration between portfolio developed content and strategies to implement a knowledge management capability with measurable outcomes. For Customs and Border Patrol, I shared marketing insights to strengthen the strategic direction of the TeamConsultant. In partnership with the Bowen Company and Deloitte, planned and developed a concept-to-execution strategy using survey data, ethnography, and advanced analytics to improve the delivery ofbenefits and services by the Veterans Administration to service members and their beneficiariesAdjunct Professor, Virginia Commonwealth University, School of Business. Courses developed focused on strategies to gain insights into consumer behavior by consumer segment, shopping behaviorSmartRevenue Stamford, CT. Sr. Insights and Strategy Consultant (2014 2017)President, Global Retail Strategy (2010 2014)Increased corporate revenue through new business development, generating 15% growthProactively developed an approach to expand companys client base internationallyoDeveloped new relationships that resulted in a contract award from Nestle, Kingdom of Saudi Arabia to understand shopping behavior and the impact on layout, shelf space, and purchaseoDelivered a one-week course in Dubai, United Arab Emirates that focused on applying research and analytics to increase sales entitled Right Tool, Right JobWalmart Bentonville, AR Sr. Director, In-Store Customer Experience 2006 2010Led the re-design of Walmart employing customer and consumer insights, advanced quantitative research methods (structural equation modeling) and qualitative methods (ethnography) that resulted in increased total box revenue exceeding 5%Introduced cutting edge technologies that included video analytics, virtual research, bio-sensory monitoring, eye tracking, and advanced analytics for store redesign and new format development, improve the customer experience and identify strategies to increase profitabilityDeveloped and implemented strategies that resulted in growth across five key departments: Grocery, Pharmacy, Home, Apparel, and ElectronicsGrew corporate bench strength through mentoring and training direct reports as well as cross functional employeesDeveloped and presented concepts to senior executives resulting in substantive changes tooHow the Company views and markets to its customers from demographics to shopping behavioroPlanning and developing a concept-to-execution strategy using survey data, ethnography, and advanced analytics to improve the customer experienceDeveloped insights and strategies to increase baskets and improve the shopping experienceResearch International Chicago, IL Vice President, 2005 - 2006Designed and implemented a study that increased market share by 4% for a Fortune 5 manufacturer of salty snacks through survey research, positioning, and targeted communicationsDesigned survey instrument, administered, and analyzed data for a Youth Smoking Prevention initiative that resulted in programs to reduce smoking incidence among teensRestored broken client relationship that resulted in a contract award of $.5 millionLed concept pitches to senior management of potential clients for business developmentSelect PublicationsAdams, C. (July 2018). Understanding cross channel drivers of loyalty to optimize decision making. Journal of Shopper Research Spring 2018Adams, C. (July 2011). Seven ways to woo shoppers: From tweaking store layouts to localizing assortment, things retailers can do to put customers front and center. Grocery Headquarters, Vol 77 (7)Adams, C. (July 1995). Direct and indirect effects of school learning variables on the academic achievement of Black 10th graders. National Science Foundation, the National Center for Education Statistics and Department of Education Grant #RED-9255347Select Conference PresentationsSeptember 2011, Panel Moderator, PMA Digital Marketing Summit, Stamford, CT. What's on a Retailer's Mind: How Retailers Are Engaging the Smarter Shopper and What Manufacturers & Agencies Can Do to HelpSeptember 2011, Keynote Speaker, MSA Advisory Board Roundtable, Pittsburgh, PA. Driving Loyalty among Convenience Channel ShoppersJuly 2011, Panel Presenter, IIR Shopper Insights Conference, Chicago, IL. Putting Science Back into ResearchJuly 2010, Instructor, Marcus Evans Conference, Dubai, United Arab Emirates. Taught a one-week course entitled Right Tools, Right Job: Using Advanced Analytics to Answer Key Business QuestionsNovember 2010, Presenter, The Market Research Event, Chicago, IL. Establishing Retail Leadership and Driving Growth.November 2008, Keynote Speaker, In-Store Marketing Institute, Chicago, IL. Using Customer Insights to Drive Strategy at WalmartReferences available upon request |
