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Title Sales Manager Marketing Director
Target Location US-AZ-Phoenix
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Candidate's Name
Street Address  W. Plata AvenueMesa, AZ Street Address
PHONE NUMBER AVAILABLEEMAIL AVAILABLECAREER SUMMARY:Seasoned team-player having held key sales management roles within the Hotel/Resort, Cruise Lines & Airlines sectors. Meaningful skill-set in delivering hard-hitting sales initiatives for the capture of high-ticket business group traffic. Formerly Director- Meetings & Incentives Sales @ American Hawaii Cruises, Senior Vice President in charge of Corporate/Incentive & Charter Sales with Costa Cruises & Western Region Group Sales Manager-Cunard Cruises.OBJECTIVE:To take-on a challenging, hands-on sales management assignment which can best utilize business development expertise, team-building and consultative sales skills acquired during a well-focused hospitality sales career.ACCOMPLISHMENTS:Consistent top-performer among productive sales teams.Led sales division; attained $19.7 million in group cruise revenue production.Developed soft-season Action Plan which generated 1800 new cruise guests.Contracted numerous travel incentive programs capturing $50-million+Negotiated 7-day full-ship charters for 650+ guests each in Hawaii, Alaska & Caribbean with Fortune 100 Company, Fortune 500 Oil Industry client and a Southeast U.S. based professional association. PROFESSIONAL EXPERIENCECRUISE PLANNERS/TARGET MARKETING LTD-MesaSales Development Manager April, 2019 to PresentIndependent contractor with cruise planning franchise working with upscale Boomers, Gen X & Seniors interested in purchasing cruises and all-inclusive resort vacations. Primary targeted clients include corporate/incentive group decision-makers as well as professional association executives. HILTON ARUBA CARIBBEAN RESORT & CASINORegional Sales Manager June, 2015 to March, 2019Four Diamond resort on Palm Beach, Aruba with 355 rooms/suites and 40,000 square-feet of meeting/event space. Achieved 1st quarter, 2018 year-over-year revenue production increase of 85%. Developed and launched direct-marketing campaign to increase shoulder-season group traffic. Initiated series of key account meetings/presentations within targeted geographic centers. Captured $16-million+ in incentive group contracts. Negotiated two 7-night back-to-back all-inclusive resort buy-outs with oil industry client generating $3-million in net revenue. RADISSON RESORTS-ARUBA & ST. MARTINRegional Sales Manager August, 2008  June, 2015Four Diamond beach resorts with 605-rooms/suites and 45,000 in meeting/ event space. Resorts feature luxurious spas, spectacular beaches, award- winning restaurants, full-service casino, 150-slip marina and nearby championship golf. Strengthened relationships with key group producers, incentive firms & meeting planners. Increased account penetration in the financial, pharma & professional association markets. Achieved 165% of annual goal.LAKE ARROWHEAD RESORT & SPA-Lake Arrowhead, California Director-Sales & Marketing January, 2008  July, 2008Upscale lakefront, mountaintop resort with recently completed $20-million transformation. Planned an aggressive sales development initiative which increased first-quarter group pace by 48%. Initiated high-profile Boomer/Gen X radio promo campaign supported by a targeted direct- marketing thrust that generated 1,600+ incremental room-nights in a down- economy.WESTIN CASUARINA RESORT & SPA-Grand Cayman & St. Maarten Director-Sales & Marketing February, 2002  December, 2007Four Diamond beach resorts. In charge of all group sales development activities. Designed and implemented a series of hard-hitting sales initiatives achieving 105% traffic increase. Personally contracted over 60,000 group room-nights. Negotiated 5-day full-resort buy-out with key financial-service industry client which generated $1-million+ net revenue. Earned Starwoods Sales Team of the Year Award for 2006.PROFESSIONAL AFFILIATIONSSales & Marketing Executives Association  Past PresidentSociety of Incentive Travel ExecutivesFinancial & Insurance Conference Planners Association  Hospitality PartnerPacific Area Travel Association  Past ChairmanCruise Lines International AssociationAmerican Society of Travel AgentsEDUCATION: B.A. Degree-University of Evansville

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