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Click here or scroll down to respond to this candidateCandidate's Name
Contact Details: +1(Street Address )-695-0673 EMAIL AVAILABLE Website Link Linkedin.com BRAND MARKETING MANAGER Marketing Manager with experience in spearheading brand growth and executing effective marketing strategies. Demonstrated success in brand activation and rebranding, leveraging both traditional and trending approaches to drive market presence. Achieved 20,000 organic Quora views and a 15% uplift in sales through a comprehensive PAN India campaign. Key contributor to a 20% revenue increase at AERC INDIA through strategic branding and training programs. EDUCATION MBA, New York Institute of Technology, New York, 2023- Present Master of Management Studies- Marketing, Welingkar Institute of Management Development & Research, Mumbai EXPERTISEMarketing & BrandingBranding SolutionsCustomer ServiceMedia Buying & PlanningMarket Research & AnalysisIdeation & InnovationMarket Trend AnalysisCampaign ManagementBrand Activations360 MarketingCompetitive AnalysisLead GenerationEvent ManagementContent Creation & ResearchGlobal MarketingDigital Media & AdvertisingWORK EXPERIENCEDOTYCHOU OBJECTS: Brand Ambassador/ Marketing Intern Jun'23-Present Amplified sales by 15% through Brand Promotion and Representation. Acting as the face and voice of a new jewelry brand, proficiently embodying brands values, vision, and aesthetics. Promote the brand through multi channels, including social media, public appearances and networking events. Collaborate with photographers, stylists, and influencers to create high-quality campaigns that highlight the brand's unique offerings. FINANCEPEER: BTL Marketing Manager May'21-Dec22 Pioneered GTM strategies for India's First Numberless Payment ID Card by Mastercard, driving presence, user adoption by 10,000 students. Conducted quantitative & qualitative market research of 1000 users to identify to identify opportunities and problems, enabling data-driven decision-making to guide future product iterations. Played a pivotal role in company rebrand, conducting dipstick studies, orchestrating brand identity launch event of $1 million in 1 week. Crafted and executed integrated marketing across ATL & BTL channels, including Print, TV, Digital and OOH, resulted sales growth by 37%. Spearheaded a national brand activation campaign, driving a 15% surge in sales. Achieved 20,000 organic views on Quora, at zero cost. FANATIC SPORTS : Assistant Manager, B2B Marketing Mar'20-Jun'20 Hiked ticket sales revenue by 25% with targeted marketing campaigns; Grew social media following by 30% through engaging content, events. Managed sponsorship activations of $5 million, enhancing brand reputation in sports market Analysed industry trends to inform strategic decisions in pricing and content strategy. Created compelling content, presentation to C-executives, travel partners, HNI clients for the Tokyo Olympics and T20 World Cup. AERC INDIA : Assistant Marketing Manager. Sep18-Feb'20 Spearheaded creative activities, including label, brochure, magazine content and design, printing, grew sales by 25%. Piloted the development of a new medicine in collaboration with assistant scientists from IIT Bombay, creating roadmap for the product launch. Trained 8 Business Development Executives, by creating a learning pool, providing a competitive edge, thus boosting revenue by 20%. QUARRY STONES : HNI Sales & Marketing Associate May'18-Aug'18 Ideation of using celebrities & influencers for instagram, led website revamp using competitor analysis, resulting in 15% sales surge. Directed a sales team of 6 focused on HNI sales, collaborating on prospects and qualifying top architects, revenue grew by 20% in 3 months. KORES- Research Intern Aug'17-May'18 Accelerated brand presence in 129 retail outlets by conducting primary market research. Designed and exerted detailed questionnaires to gather insights into consumer preferences and product packaging. Orchestrated a large-scale event involving 700 students to gain in-depth understanding of KORES product and its packaging preferences. BRITANNIA- Research Intern Nov'17-Jun'17 Designed targeted questionnaires for 500 retailers and consumers, focusing on diary, Identified problem areas in relation to competitors. Catalogued and led training and technical sessions for sales executives to emphasize product differentiation and USPs. CERTIFICATIONS Disruptive Strategy, HBS Neuromarketing, CBS Sports Marketing, NU Bloomberg International Trading Project Management Power BI Six Sigma Green Belt |
