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Title Public Relations Health Care
Target Location US-MD-Hyattsville
Email Available with paid plan
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EMAIL AVAILABLE PHONE NUMBER AVAILABLEA Public Relations and Community Engagement professional with more than two decades of experience in non-profit, human services, health care, public health and crisis communications management.Highly skilled in: Writing, message development, outreach management, youth and adult training, and relationship building.Professional Experience:Byte Back Outreach and Engagement Manager 2019-Present Maintained enrollment in virtual classes during an unprecedented pandemic to educate and certify scholars in digital literacy, MOS and Comptia A+ and enrolled more than 200 people from 2020-2022. Created a grassroots outreach strategy that educated more than 75 students in basic digital literacy efforts and developed and implemented outreach strategies. Built a partner pipeline of more than 50 dedicated partners and established a central referral system to meet recruitment and admissions goals. Streamlined the admissions process to include 24-hour information sessions, assessments and class selection. Created a volunteer donor program to be implemented in 2023. Met monthly registration and admissions goals.Parker Therapeutic Services Trainer 2014-2019 Trained at risk youth in a variety of life skills including health and hygiene, anti- bullying, anger management, stress relief, academic counseling, independent living and communication skills. Created the youth training curriculum. Identified available resources to assist with the personal development of youth participants. Assisted mentors in developing action plans to assist youth participants. Documented trainings and prepared quantitative and qualitative reports as assigned.Diamond Healthcare Outreach Manager 2008-2014 Increased the monthly census to over 90% from under 50% on the psychiatric unit. Developed relationships with local healthcare facilities to funnel referrals to the in-patient unit. Developed the outreach plan to increase and maintain high census rates. Developed, advanced, executed and managed traditional communications strategies and outreach.Living Legacy Foundation Community Relations Manager 2003- 2008 Managed the community outreach efforts in 22 counties throughout Maryland for the organ procurement organization. Assisted with day-to-day management of PR, communications and content marketing strategies. Through targeted outreach, contributed to the increase in organ and tissue donation in Maryland. Created and implemented an outreach plan that executes the goals set forth by the Living Legacy Foundation's Board of Directors. Built alliances with healthcare organizations and civic groups that support the outreach goals of The Living Legacy Foundation. Expanded outreach efforts to a youth audience with creative programming centered on the issue of organ and tissue donation in the African American community.Bon Secours Baltimore Health System Public Relations Manager 2000-2002 Managed media outreach activities for 15 campuses of the $60 Million a year healthcare system. Drafted/edited press materials, media relations pitches and contributed articles. By managing a $100,000 budget, I increased media coverage for the healthcare system 50% Presented monthly outcome reports before the Board of Directors. Marketed physicians to target populations via advertising, public relations and community outreach activities.Booz, Allen & Hamilton Senior Consultant 1999-2000 Implemented a strategic plan for the closing of the U.S. Army's JACADS facility. The plan included a closing ceremony, national media outreach and coalition building. Planned outreach activities that introduced the U.S. Army to various communities throughout the country with community roundtables, public meetings and press conferences.The Woodbourne Foundation Public Relations Manager 1997- 1999 Managed public relations activities for eight campuses for the behavioral health system. Improved media coverage of the health system by 200% with public relations outreach. Conducted media training exercises for the entire executive management team (25 members). Developed and implemented a crisis management plan for the health system. Stanton Communications Assistant Account Executive 1995-2000 Managed the media outreach activities for seven non-profit, private sector and public sector accounts. Wrote press releases, organized press conferences and generated media coverage for clients. Managed media outreach surrounding special events and new product launches. Coordinated media related research and database management. EducationIowa State University Ames, IowaBachelor Of Arts: Marketing/Communications May 1995

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