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Click here or scroll down to respond to this candidateCandidate's Name
Art and Creative Director. Producer/Director.Marketing, Branding, Advertising and Contentfor platforms and media.PHONE NUMBER AVAILABLEEMAIL AVAILABLELINKEDIN LINK AVAILABLECLICK TO SEE >> Potfolio Figmafranciscohgarcia.comHollywood, FL 33021PROFILEHighly successful, Digital Art / Creative Director and Brand Strategist, with diverse experience and creative leadership in digital marketing and content creation for Fortune 500 companies, within agency and corporate settings.Business savvy individual with a pulse on industry trends and a creative sensibility that extends across a variety of digital platforms.Strong ability to lead and direct project teams from concept/preproduction, production, and post-production toward the development of consistent and timely delivery of captivating branding and marketing activations programs and content that eectively engages audiences and brings communities together.Bilingual: English and Spanish; conversational Portuguese. Hands-on sta manager, developer, and mentorWho leads by example.Successfully direct, motivate, and inspire individuals and teams to produce optimum results in pursuitof organizational goals.Well-known and awarded for branding, marketing,conceptualization, and production to bring a creative vision to life while collaborating cross-functionally and building consensus among multiple stakeholders in entrepreneurial, high-expectation environments.Possess a deep understanding of creative best practices for Digital Channels (UX/UI), Apps, TV, Print, 3D, VR, Display, In-Store experience and Interactive as welas an exceptional commitment to quality.Consistently deliver best-in-class digital content and projects on time and within budget and always looking and expanding Resourceful ways to accomplish the tasks of bringing any concept to life.CORE COMPETENCIES Specialized marketing, branding, and digital content creation Expert creative direction and hands-on production of all media Expert on developing brands, products content stories Expert in conceptualizing campaign copywriting and scripts Expert on creating and working with visuals and message/copy Fast thinker in creative and conceptualization Production constraints mindful creative Resourceful and innovative media production In-store design experience, booth, Structural Display. Multiple platform specialist Video/TV director-producer, motion graphics, 3D animation, VR Sta training/development Financial/budget accountability Vendor management/negotiations Virtual production management Specialist on product and campaign activations and launch PROFESSIONAL EXPERIENCEOFFICE DEPOT BOCA RATON, FL2018 - PRESENTSr. Digital Designer Creative Director, Brand Strategist Lead creative for special operations with the mission to modernize, revamp, Oce Depot Brand and business, working along marketing, advertising, and branding strategy across all digital platforms for private brands, parent companies, retail, and e-commerce channels. Responsible for creative strategy,, content development, optimization, and reporting, while collaborating closely with channel managers to drive optimal performance. Managingcoworkers as per-project base assignments and motivate, guide a creative team of 10.Develop unique channel-specic creative strategies that leverage the strengths of the individual ad formats to drive performance and tell an engaging story.Accelerate growth and brand awareness through thedevelopment of best-in-class, innovative, and channel-specic creative content to be leveraged across all digital channels. Establish and manage a creative test-and-learn calendar based on budgets and potential business impact.Develop and manage creative production and prioritization across digital channels.Lead the creative process from idea to execution ensuring design quality, brand consistency, and strategic thinking. Work closely with Product, Engineering, and Analytics teams to build features and creatives that drive results. Collaborate with channel leaders across other key acquisition channels to ensure alignment and nd opportunities to accelerate overall business growth and present ideas in a clear and engaging manner to various stakeholders. Manage graphic designers, motion graphics designers, and editors to stretch the limits of whats possible creatively while staying true to our brand guidelines and core values. Social InitiativesLead creative strategy to build brand appreciation and give a face to the DepotDierence Initiatives focused on lifting spirits throughout business communities. Supported the Start Proud! launch initiative programs to make it easier for teachers and schools to create classrooms they can be proud of and give their students the best opportunity to succeed.1 / 1Select AccomplishmentsLed marketing department to modernize, optimizeand revamp catalogs, brochures, signage (solid state& digital), promotional material and build a seamlessly interaction between digital and physical promotional materials.Led the digital department to strategize the content and digital footprint and create social media content and campaigns to build on the voice of the brandinto the future.Successfully produced all digital signage for theOce Depot/OfficeMax Workonomy Hub re-brandand re-launch campaign in record time, FY19. Awarded "Best Online Shops 2020" Ranked #8for Consumer Electronics Category by Newsweek, 2020. Achieved big gains on all promotional platforms(Print & Digital) with an ROI from $1:3 to almost $1:7, through 2020-2023 economic downturn due to COVID-19. Navigated this crisis with a steady reduction andoptimization of costs with a minimum reduction in sales. Designed web Portals JUKU products; Serta products; and Scholastic.Created a collaborative, open and honest environment that fosters respect and red up the teams creative spirit among all peers.SANTOS & CO. INC. ADVERTISING HOLLYWOOD, FL12/2008 - 12/2017Art and Creative Director DesignerResponsible for leading, creating, and designing innovative and Best-in-class video production services, copy writing and interactive experiences for Fortune 500 clients and advertising partners. Led a sta of 10 through the creative process from idea concept through production and launch ensuring excellence, consistency and quality of design thinking throughout to provide engaging experiences that amplied clients mission.Managed an internal team of designers, developers, content managers and editors in bringing clients creative and marketing initiatives to life in all digital formats. Leveraged deep knowledge and passion for design,interaction and technology to create relevant andauthentic content and interactive experiences while inspiring design team to see opportunities and drive a consumer-centered point of view.Developed and managed relationships with digital agency partners and vendors to ensure that quality, budgets, and timelines were met.Synthesized data identied key market developments and customer insights, and prepared analysis to support client decision-making.Select AccomplishmentsConsistently evolved at the forefront of innovative design trends and technologies that resulted in multi-year contracts with major brands including Unilever, Visa, Nissan, Pzer, Samsung, Hasbro, Fisher Price, Mazda, Ford, Cadillac, Frontera Wines, Pepsi, and Herbalife.Co-created brand integration format franchises for free and paid TV such as Discovery, MTV, Nickelodeon, Disney, Sony, NBC, and HITN.Awarded with 2 consecutive years of contracts for increasing sales of commercial on-air time for Discovery and Discovery Home & Health, FY16.Volunteered successfully with work for family planication and health, families and childrens welfare at Venezuela, with IRC, UNESCO, European Union, AIDOS, Alaplaf.NBC UNIVERSAL TELEMUNDO HIALEAH, FL07/2007- 11/2008On-Air Promotion Director/Creative DirectorRecruited to lead the promotions department and develop a new strategy to modernize the day block programming(news, sports, morning shows) and weekend movie block that would resonate with a younger US Latinx audience. Managed daily operations budget and team of 20 and held responsibility for the level of creative ideas, design and nal production and execution.Oversaw creative on-air promotions and communications development of multiple series, shows, and programs for priority specic brands across all communication points and media platforms constantly pushing the NBC/Telemundo U.S. Market brand in a fresh direction.Collaborated with senior department leadership and Directors to help facilitate the translation of marketing objectives into creative strategies and provide appropriate brand solutions.Developed, sold, and executed creative campaigns across multiple, key assigned brands.Promoted thoughtful solutions to keep brands top of mind with target audience even when shows were currently on-air. Developed, maintained, and constantly updated theschedules of the team's projects and resources to ensure on-time, on budget performance.Select AccomplishmentsDelivered ratings increase of 13% in the rst three months by adjusting promotion strategy and creative packaging for NBC/Telemundo, 2007. Led a rightsizing initiative to streamline and optimize the promotions department that reduced expenditures by 30%.Candidate's Name
Art and Creative DirectorPHONE NUMBER AVAILABLEEMAIL AVAILABLELINKEDIN LINK AVAILABLEfranciscohgarcia.comHollywood, FL 330211 / 2VIACOM MTV MIAMI BEACH, FL01/2004 - 06/2007On-Air Creative DirectorRecruited to lead the MTV LAT-AM creative department and promotional strategy to pivot the global MTV brand from 100% music video to original productionafter record labels pulled the music and artist content created by these labels.Directed and executed annual Brand Refresh Light Switch in collaboration with creative directors around the world. Created customized, original production shows and content, as well as weekend show stunt promotions and packaging for advertising partners like Samsung, Nokia, LG, and Converse. Organized startup in-house creative services department, and constantly ne-tuned the strategy for the on-air department to rise to the challenge, while working together with Creative, Marketing, Online departments.SONY PICTURES / AXN MIAMI BEACH, FL01/2000 - 03/2004Art Director/Creative Services ManagerIn charge of Latin American market launch and part of the worldwide launching team for this rst new 100% Sony Picture Entertainment brand that would pivot to the action and adventure Hollywood blockbusters features from the SPE. In charge of creating and overseeing all branding creation for shows, and promotional material, for On-Air, Advertising and Marketing.Select AccomplishmentsLed Creative Strategy direction resulting in Sony AXN achieving 2nd place ratings in programming genrefor LAT-AM region within year 2 of launch 2002.Successfully managed a seamless launch from former TeleUno (Aaron Spelling Enterprise) to Sony AXN with 100 % sucess and high eciency on brand andprogramming pivot switch.Constantly adapted tone to appeal to broader Ad sales initiatives and partnerships, that later included, Action Series, Extreme Sports, Adventure Reality Shows, and Segments. Won 12 BDA and PROMAX Awards for channel packaging and promotions in only 5 years.EDUCATION AND CERTIFICATIONSBachelor of Arts Degree in Visual Communications,Specialization in Design and Film/Photography(Class Valedictorian)Prodiseo University of Visual Communications, Caracas, VenezuelaDiploma, Media Production, Motion Graphics, Editing, Art Institute of Fort LauderdaleBusiness and Marketing Diploma,Universidad Metropolitana, Caracas, VenezuelaLeadership Program Management/HR Certicate,General ElectricGoogle AnalyticsTECHNICAL PROFICIENCIESSoftware/Apps/Platforms/Coding:Creative:Adobe Creative Suite (Photoshop, Illustrator, Premiere, AfterEects, Dreamweaver, XD, Audition );Sketch; Figma; Avid; Final Cut; Google Web Designer, Movable Ink, among others.3D Visualization Product Design and Animation:Cinema 4D; Lightwave; Blender;Beginner: Unreal engine, UnityDigital Asset and Management:Adobe Enterprise products for: marketing analytics, content and management. Jira, Cloudinary, Teams, Google Looker, Jira, Cloudinary Microsoft Oce 365; Apple Iworks, Articial Intelligence:Firey, Mid journey, ChatGPT.Coding:Intermediate:HTMLSwiftCandidate's Name
Art and Creative DirectorPHONE NUMBER AVAILABLEEMAIL AVAILABLELINKEDIN LINK AVAILABLEfranciscohgarcia.comHollywood, FL 330211 / 3 |
