| Candidate Information | | Title | Digital Marketing Social Media | | Target Location | US-NY-North Salem |
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Click here or scroll down to respond to this candidatePROFESSIONAL SUMMARYBrand and Digital Marketing executive with global Strategic, Demand Gen, and Social media experience. Successful leader in B2C/B audiences. Strengths focus on innovative digital marketing vision, leadership and strategy in a competitive environment. Dynamic marketer with extensive media and emerging technology experience. Financial P&L expert with focus on ROI. Scrum master.EXPERIENCEWinetasters of LarchmontHead of Marketing, GM and Managing Partner Successful Digital Wine business 2020-PresentDigitally transformed to new DTC and mobile ecommerce platforms. Built hospitality, events and loyalty programLead all Brand, Digital Marketing and GM (P&L) decisions for hybrid wine businessDeveloped social media on IG, FB, X and wine searcher, over 2k followers. Built demand gen and email programEstablished all paid digital media: SEM, Programmatic, Email. Built revenue over 31% growth in revenue and margins YOYLed all Partner, Manufacturer and Wholesaler relationships. Inventory mgt, procurement, and positioning. WSET II certifiedIBM, NY 2017-2020Portfolio Marketing Executive, Global Technology Services North AmericaLed all Digital Marketing efforts (Digital, Social, Content) for SaaS service lines: Cloud, AI, Cyber SecurityManaged Marketing Funnel, Lead Gen and inside sales team for 40% increase in MQL leads through SFDC, SFMCHeaded social & digital content team of 15 developing client Case studies, Videos, White Papers for lead nurtureLead channel marketing with RedHat and ServiceNow. Led all Demand Generation, Event, Bus DevUtilizing agile project mgt, created all branding, content and demand gen for low funnel leadsPitney Bowes Inc., Stamford, CT 2011-2015Head of Digital Marketing & Communications (2013-2015)Developed global digital center of excellence, best practice and expertise: created strategy for NA, EMEA & APACSpearheaded transformative digital GTM strategy, transitioning field/inside sales to digital acquisition channelsGlobal marketing leader and decision maker for SEM, Lead Gen, Display, Social and Ecommerce. Led $100 million P&LLed B2B lead management, CRM, marketing automation and sales pipeline development with SFDC and MarketoDevised and led digital marketing strategy for three B2B divisions (SaaS and Software). 40% growth YoYGM - SMB Marketing North America (2011-13)Small Business Division GM of 26 in acquisition, retention and direct marketing activities for 800k SMB clients annuallyExceeded budgeted revenue in SMB equipment & services- acquisition, retention by 20%, increased in ROI for FYs 12-14Led all digital marketing and media agency relationships for product branding, events, AB testing and lead gen campaigns.Launched suite of three small business B2B SaaS software products: Online Postage, QR Code and Mobile websiteManaged 6 TM call centers for inbound & outbound campaigns in both acquisition and lease renewal marketingDirect Wines Ltd., Norwalk, CT 2008-2011Vice President of Digital Marketing Upscale online consumer wine companyLaunched global ECommerce website and merchandise strategy with UK office within 3 months of launchGenerated $6 million in revenue from digital activities within 1st 6 months. Led media testing rigor. Managed P&LLaunched Virgin Wine club. Acquisition Marketing and ECommerce utilizing: SEM/SEO, Programmatic, SocialGlobal brand liaison to Virgin Group UK. Worked internationally with UK, Australia, SA and Hong KongLed PR, Marcom and business development activities with Virgin America, Virgin Atlantic and Virgin MobileScholastic Publishing Inc., New York 2004-2008Group Director - Digital Marketing (2005-2008)Led team of 25 and exceeded revenue/profit goals by 30% for 2 consecutive years. Managed group P&L andDeveloped robust digital strategy for US and UK incorporating SEM, Ecommerce, lead gen, display, social.Managed 4 TM call centers for inbound/outbound campaigns in both acquisition and retention marketingLaunched global digital acquisition group for Disney, Nickelodeon and Dr. Seuss club business to #1 channelDirectorDigital & Ecommerce Marketing (2004-2005)Monetized entire email marketing and digital impression by creating custom Ecommerce and banner advertising platformDeveloped acquisition modeling platform with research to optimize co-reg. platforms and qualify leadsCreated new landing page marketing strategy utilizing flash technologies doubling conversionKey brand partnership liaison and negotiator of licensing with Disney and Nickelodeon for equity and revenue sharingPhilip Morris USA, New York, NY 1999-2004Brand Manager Premium Brands (2002-2004)Created annual retail game plan utilizing IRI/Nielsen syndicated share and volume trend analysisLaunched new line-extension, managed new packaging creative, print, manufacturing roll-out plan and pre/post retail analysis. Reached 95% distribution of target markets within 3 monthsCreated marketing strategy to incent consumers, utilized IRI research and consumer penetration dataDeveloped briefs for brand equity positioning and placement for creative direction to agencyManaged $100 million budget. Reduced promotional spending by 20%, maintained share volume goalsAssociate Brand Manager Multi-Brand (2000-2001), Assistant Brand Manager- Direct(1999)Developed annual brand plan using multiple sources: POS, Print, FSI and Direct MailPromotions included: retail advertising, coupons, sweepstakes, merchandising catalogsDeveloped and led $20 million Catalina Marketing program for Supermarket retail channelIncreased consumer loyalty by 20% through quantitative panel researchCreated FSI market selection strategy by integrating market penetration and syndicated data (Nielsen/IRI)Managed national supermarket retail using Catalina. Launched new line extensionEDUCATIONIONA UNIVERSITY, New Rochelle, New YorkBachelor of Business Administration-Management MajorSigma Delta Phi FraternityMarketing and Management ClubSKILLS, TECHNOLOGY & LEADERSHIPCertified Agile Scrum Master Software DevelopmentMediaMath DSP/DMP Advisory Board, Conversant Advisory BoardDigital channel expertise: SEM, SEO, Programmatic, SFDC, SFMC, DSP, Social, Marketo, SilverPopBoard Member - Yada Yada, Mobile Game App StartupWSET Certified II LevelTraditional channel expertise: DM, Telemarketing, Print Advertising, DRTVVice President and Coach of North Salem Soccer Club 12 years |
