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Click here or scroll down to respond to this candidateCandidate's Name
PHONE NUMBER AVAILABLE EMAIL AVAILABLE LINKEDIN LINK AVAILABLESENIOR PRODUCT MARKETING MANAGERCollaborative marketing leader with broad and deep experience developing innovative, multi-channel B2B and B2C strategies for Fortune 500, mid and small businesses across SaaS, CPG, finance, education, manufacturing, and agriculture industries. Expertise includes articulating product vision, and strategy to create differentiated product messaging and positioning and drive growth. Obsessed with customer insights and utilizing data and metrics to inform strategy. Highly skilled in leveraging competitive and marketing insights to exceed all KPIs while maximizing ROI. Thought leader who excels at building stakeholder consensus and partnering with cross-functional teams to optimize the efficiency of internal workflows and deliver high-impact results.EXPERTISEGo-To-Market Strategy Leadership Product Marketing Strategic PlanningTraining and Enablement Budgeting Marketing Analytics and Insights Product ManagementDemand Generation Branding Digital Marketing Product Roadmap AI/ChatGBTVoice of Customer SaaS and IoT Enterprise Marketing Revenue GrowthPROFESSIONAL EXPERIENCEQAD, Santa Barbara, CA 2021Sept. 2023Sr. Product Marketing ManagerDeveloped and implemented all internal and external marketing activities to drive strategic revenue and support profit objectives. Delivered ERP and supply chain planning software expertise surrounding processes, best practices, customer needs, trends, issues, and competitive market positioning as part of a cross-functional team.Collaborated with partner channel, sales, marketing, communications, and product managers to create brand differentiation strategies, messaging, and messaging map. Led troubleshooting of all potential issues.Synthesized consumer and competitive insights and lead organization through strategic analysis to determine product launch priorities.Implemented comprehensive product launch strategy and tactics, including market positioning, messaging, sales, and service training. Developed all go-to-market activities, campaigns, positions, and demos in collaboration with cross-functional service, sales, training, and editorial teams. Reduced operating expenses by $170K annually.Coordinated product roadmap strategies and liaised with product owners to effectively manage all aspects of product launches.Directed go-to-market sales and channel training / education for products and offerings.Developed and distributed thought leadership papers, literature, sales enablement, marketing materials, conference presentations, and articles to position QAD as an ERP and supply chain industry leader. Key contributor to research, brainstorming, and trademark vetting to optimize product naming.Initiated and led go-to-market strategy for ERP and supply chain product for internal, external, and partner marketing.HBR Consulting, Chicago, IL 20182021Director of MarketingLed divisional marketing, strategic marketing, marketing programs, content, messaging, messaging maps, advertising programs from strategic direction and planning to execution. Established marketing plans within budget. Analyzed and optimized marketing campaigns.Candidate's Name EMAIL AVAILABLE Page 2Established marketing objectives, led event planning, content, creative services, agency management, social and influencer marketing, digital marketing, and marketing collateral. Ran A/B testing, managed leads, and determined media plans. Increased internal lead pipeline by 18%.Developed and executed integrated marketing campaigns, determined tactical integrated media plan and budget to generate consumer awareness and customer acquisition and streamlined operations.Communicated marketing strategy and overall messaging to senior leadership for executive buy-in.Collaborated with cross-functional departments and personnel to ensure consistent and cohesive messaging at every service level.Developed and implemented an automated dashboard to improve KPI and ROI reporting in Salesforce. Reported monthly metrics and sales funnel progress to senior leadership.Collaborated with sales to streamline the lead funnel and ensure accuracy of CRM information.Compiled marketing analytics and competitive intelligence to provide senior leadership with value-added insights and recommendations. Influenced senior leadership to drive marketing solutions and drove product awareness while maximizing operations for IT Managed Services division.Created culture of efficiency, accountability, and transparency through identification and resolution of process gaps through change management.Developed process for branding, including all marketing activities that affect brand image; positioning and design of logo, marketing collateral, sales enablement and product name.Right Brain Solutions, Chicago, IL 20122018Marketing ConsultantLed all divisional marketing and advertising programs for clients in a range of industries, including education manufacturing, technology, and consumer goods and services.Provided strategic direction to in-house creative staff, vendors, and global freelance team and executed all elements of multi-channel plans designed to grow revenue while increasing brand share.Created branding, messaging, message mapping and adherence to brand.Key ClientsDoane University: Sr. Marketing Manager Launched firstever mobile marketing campaign that generated 30% increase in qualified leads and grew Facebook, and Instagram following by 200%. Accountable for messaging mapping.Reinke Manufacture Co., Inc: Director of Marketing Championed organizational standardization of global brand. Created and implemented branded customer segmentation strategies leveraging region-specific trend research. Implemented email marketing campaigns and increased social media presence by 200%Armstrong: Sr. Consumer Insights and Segmentation Formed customer panel to generate value-added insights and analytics to inform segmented marketing and sales strategies. Increased market penetration 2-5%. Increased campaign reporting efficiency by 20% by overseeing CRM data capture and creation of benchmarking metrics.Consumer Energy: Sr. Segment Marketing Manager Initiated and launched paid Facebook, Twitter, Instagram, LinkedIn and other social media opportunities, which resulted in increased awareness and quality leads and led to sales conversion over 100%. Led segment marketing efforts in IoT area results seeded in smart meters and smart thermostats with customers.Microsoft, Redmond, WA 20102011Senior Marketing Research ManagerEstablished overall brand and messaging framework for Office/Office 365 product launch. Advisor to brand and product group.Candidate's Name EMAIL AVAILABLE Page 3ADDITIONAL RELEVANT INFORMATIONWhirlpool Corporation, Benton Harbor, MIIOT Senior Product Marketing ManagerAwarded two patents for M2M, IoT and mobile technology for connected appliances.Led all consumer insight research, identified above average ROI products, brought new products to market, partnership marketing, and recommended prototype development.Created marketing and branding of IoT products and solutions.Accountable for marketing and business partnerships in IoT which increased brand awareness by 10% and increased revenue and funding by $3M.ED & F Man, Chicago, ILDirector of Marketing & DigitalDelivered innovative SaaS trading platform product to market. Generated significant revenue within only 3 months of launch; achieved 75% customer retention rate. Developed branding and messaging map.General Electric, Chicago, ILSenior Marketing Manager, DigitalOversaw development and execution of digital marketing strategies for financial services and SaaS industries. Increased enrollment acquisition and profit by over 100%. Accountable for branding and messaging map.EDUCATION AND CERTIFICATIONSBachelor of Science, Consumer & Family ScienceUniversity of Nebraska-LincolnMBA CourseworkMichigan State UniversityGoogle (Analytics/Ads) Qualtrics Project Management Agile Scrum Master Innovation AI/ChatGBTDigital Marketing Pragmatic Marketing Salesforce Marketing Super Badge (in progress)Below is the job that is being applied to:Senior Product Marketing ManagerCompany:ABODOLocation:Madison, WIPosted:November 09, 2023ApplyReport jobDescription:Were Changing the Rentals IndustryRentable is a profitable, Series B prop-tech startup known for building and operating one of the U.S.s largest rental marketplaces - Rentable.co. In addition to our marketplace, we've recently launched an industry-leading SaaS platform that has seen great market traction. We're looking for exceptional people to help further accelerate our growth.Were a 100% remote team of 90 spread across the U.S. from coast to coast. We operate on a strict no a**holes policy, and are proud to have built a community of highly performant people that take our work seriously, but not ourselves.While weve raised $30MM+ to date from some of the worlds best investors, were profitable with a strong balance sheet and an indefinite runway. We pride ourselves on achieving rapid growth without having to incinerate capital.If you like the idea of joining an industry-changing company made up of people who genuinely like each other, Rentable could be a great fit for you.The RoleWere looking for someone to build, then scale, our product marketing function, and our ideal candidate will have prior experience doing so at another high-growth B2B SaaS company.As the Senior Product Marketing Manager, youll be responsible for developing and executing effective marketing strategies to drive the growth and adoption of our products. Youll work cross-functionally with key stakeholders to define the sales enablement strategies, messaging strategy and positioning, product release processes, and metrics that will lead to product success.This role will report to the VP of Product and will play a big role in designing sustainable marketing and GTM processes. If youre an experienced product marketer who effortlessly blends strategy with execution, thrives in a fast-paced environment, and uses data to drive decisions, wed love to connect with you!Responsibilities:Develop and execute comprehensive product marketing strategies and campaigns to generate demand and increase sales efficiency and conversionCreate sales enablement materials such as presentations, case studies, and sales collateral to support the sales team in driving revenue growthDevelop compelling product narratives and value propositions that resonate with target customersCreate processes and execution materials for end user and customer marketing campaigns to support product releases including the production of marketing materials, enablement materials, website content, whitepapers, case studies, and blog posts.Conduct market research, competitor analysis, and customer insights to identify market trends, customer needs, and positioning opportunities that drive advantage and manage objectionsCollaborate with product management to shape the product roadmap, pricing strategies, and feature enhancements based on market demands and customer feedbackAnalyze marketing campaign performance, track key metrics, and provide actionable insights to optimize marketing strategies and drive continuous improvementQualifications:5+ years of experience in product marketing with experience at a high-growth startup or technology company strongly preferredProven track record of successfully developing and executing product marketing strategies that drive revenue growth, sales efficiency, and user adoptionExcellent communication and storytelling abilities, with the capability to distill complex concepts into clear and compelling messaging that stands above the noiseAttention to detail and demonstrated creative quality that resonates with target audiencesPrior experience building the product marketing function from immature to effective and then overseeing it through multiple stages of growthAnalytical mindset with experience using data and market research to inform product marketing decisionsSelf-starter mentality with a proactive and entrepreneurial approach to problem-solvingPassion for technology, startups, and the ability to thrive in a dynamic and rapidly changing environmentWhy Rentable:100% remote workplaceCompetitive Compensation PackageStock OptionsOpen Vacation Policy (you take vacation whenever you want)Medical, Dental, and Vision Insurance100% paid Short-Term Disability, Long-Term Disability, and Life Insurance Program401k ProgramNo A**hole policy |
