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Click here or scroll down to respond to this candidateCandidate's Name
MARKETING OPERATIONS EXCELLENCE ACCOUNT MANAGEMENTEXPERIENCESelf EmployedBusiness Consultant (Jane of All Trades) 1998 - Present Managed accounts, event, and marketing efforts for multiple industries. Recognized as the subject matter expert (SME) with in-depth knowledge relationship development, resulting in a 74% client retention rate. Seamlessly overseeing budgets exceeding $5M. Continuously refining strategy and operating models for accounts and customer success, including roles and responsibilities, customer segmentation, coverage model and engagement model. Fostering relationships with stakeholders by collaborating effectively with business leaders and functional teams to identify performance gaps and technical training needs. Increasing capability by creating a culture to minimize losses and increase engagement. Leveraging background in Staffing, Talent Relations, Stage Managing, Operations, Event Producing to ensure best in class experience to clientele. Developed multiple marketing tools to engage clientele: Newsletters, Presentations, Correspondence, and Loyalty Programs. Proactive engagement with various internal and external departments to ensure seamless delivery of work product. Ability to articulate complex data analysis in a clear and concise manner across the organization. Innovative idea-generator, with power to produce unique angles on important issues. Expert understanding of social media monetization trends and practices demonstrating exceptional clarity around research and generate strong insights in order to drive creative thinking. Multi-task across numerous work streams and projects to ensure customers' needs and issues are resolved. Quantitatively measure operational success and create reporting to envision trends over time. Evolve visualization of the state of the live ecosystem and leverage it to increase awareness and improve collaboration across the organization. PROJECT HIGHLIGHTSEvent Highlight: Microsoft Ready - hired to assist in making sure various client needs were executed including resourcing, music licensing, scheduling, etc. Event Highlight: Airbnb Open LA - hired to oversee the production of the staffing manual, schedule, and training. Managed the hire of 300+ staffers for the 15-venue event. The Event Marketers Grand Ex Award was won for this event as a team/event/program.Los Angeles, CA + Miami, FLPHONE NUMBER AVAILABLEEMAIL AVAILABLELINKEDIN LINK AVAILABLEA dynamic and successfulfreelancer with 15+ years ofcombined experience boostingclient satisfaction, successfulevents, operations, and strategicinitiatives for a wide range oforganizations, brands, andagencies.Skilled in the development androllout of comprehensive trainingprograms, providing staff with theknowledge, resources, strategies,and motivation to surpassobjectives.Accomplished in the cultivation ofproductive relationships that resultin new business, top brand loyaltyand enhancements in competitiveperformance.EDUCATIONArizona State UniversityBachelor of InterdisciplinaryStudies, emphasis in AfricanAmerican Studies and MarketingCandidate's Name
MARKETING OPERATIONS EXCELLENCE ACCOUNT MANAGEMENT Inspira MarketingActivation Manager 2015-2019Operations Manager 2018-2019 Designed project plans, scope of work and the 10+ on-premise specialists responsible for executing brand and corporate initiatives through target account programs. Monitoring key business reports to determine the successful fulfillment and key performance indicators (KPIs). Partnered with various departments to ensure all requirements are adhered to. Cultivated strong relationships with Senior Leadership, C-Suite and Team Members across multiple departments. Recognized for providing exceptional services, staff development, management, and operational efficiencies. Communicated frequently with local distributors and Diageo field sales team to report market highlights and align key learnings. Led project management activities elevating procedures providing a clear overview on activations and execution of programs. Managed a department Profit and Loss (P&L) statements and oversaw the budget. Utilized various channels of intelligence feeds to research and improve our marketing broadcast towards the public. Recommended opportunities for employee and consumer engagement on multi-facet branding for the company to senior leadership.SKILLSEvent Management, Live Events, Innovation, Special Events, Production Strategies, Global Partnerships, Media, Film/Television, Entertainment, Public Speaking, Storytelling, Logistics, Operations, Leadership, Training and Development, Brand MarketingCommunication, Collaboration, Client Relations, Multi-Tasking, Leadership, Enterprise Account Management, Sales Process, Customer Relationship Management (CRM), Strategic Planning, Business Development, Negotiations, Team Building, Resource Management, Accountability, Organization, Coaching, Performance Improvement TECHNICAL COMPETENCYMicrosoft Office: Word, Excel, Outlook, PowerPoint, Access, SharePoint, Teams, Social Media: Facebook, Instagram, Twitter, LinkedIn, TikTok, HRIS Software: ADP, Workday, Airtable, Staffconnect, Communication Software: Slack, Google Chat, Google Duo, Yammer, Cvent, Smartrecruiter, Asana, Workflow, Pilotware, Salesforce MEMBERSHIPS AND COMMUNITYAmerican Association of Event Professionals- Charter Member, Food Protection Manager Certification- ServSafe Food, EKU- Fundamentals of Supervision and Management certificate, Yale- Science of Well Being certificate, USF MUMA- Post-Crisis Leadership certificate, EKU- Individual Excellence certification, EKU- Keys To Effective Communication |
