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Click here or scroll down to respond to this candidateCandidate's Name , FL PHONE NUMBER AVAILABLE EMAIL AVAILABLE LinkedIn ProfileEDUCATION:Bachelor of Science (B.S.) Graphic DesignThe Art Institute of Fort LauderdaleYale SOM Executive Certification, Digital Marketing: A Strategic Perspective Yale School of Management Street Address
Internet Marketing CertificateFull Sail University, Orlando, FL 2013TECHNOLOGIES:Adobe Illustrator ! Adobe Photoshop ! Adobe InDesign ! Adobe Premiere Pro ! Google Analytics ! Google Ads Google Search Console ! HubSpot ! Constant Contact ! Mail Chimp ! Visual Storyteller ! Microsoft Word ! Microsoft Excel Microsoft PowerPoint ! Social Media Savvy (LinkedIn, Facebook, Twitter, YouTube and Instagram Marketing) ! Apple KeyNote PROFESSIONAL EXPERIENCE:INCEPTRA Weston, FLSENIOR Editorial MARKETING and media SPECIALIST relations, creating and publishing press releases 2022 to Present Create and manage digital marketing campaigns from concept to fruition Create and manage e-mail marketing campaigns for demos, company events and tradeshows Plan, identify, and implement opportunities to improve the overall SEO for the website Manage distribution of leads from campaigns to sales Manage social calendar and contentCAPITAL MACHINE TECHNOLOGIES (CMT) Tampa, FLDIGITAL Implemented MARKETING MANAGER Hubspot for leads tracking and analytics, tracked customer behavior on the website and 2016 shared to 2022 that information with Sales Create and manage digital marketing campaigns from concept to fruition Create and manage e-mail marketing campaigns for demos, company events and tradeshows Manage all aspects Capital Machine Technologies (CMT)'s digital properties including the website CapitalMachine.com and social media presence Identify market opportunities and drive marketing initiatives through various channels Introduced a 3-phase email campaign for Capital Robotics (subsidiary of CMT), which has led to an increase in responses for mobile demos and a positive reception from company salesmen and internal stakeholders Lead email marketing and social campaigns; increased LinkedIn followers, 24% reduction in bounce rate, and a 77% improvement in page sessions Facilitate the largest industry show: 35,000 attendees, graphics, press, on-site media, logistics email/social campaigns, coordination, and multi-media creation (in booth videos for sensory wall) Editorial and media relations, published articles featuring customers in industry-leading publications AQUENT/VITAMIN T-CLIENT AKAMAI TECHNOLOGIES Miami, FL DIGITAL On-DESIGN site creative (CONTRACT) consultant for a technology leaders EDGE convention (2,000+ attendees at the Fontainebleau) 2015 Designed ads, marketing messages and personalize correspondence for in-home and in-pharmacy distribution AE21 ONLINE INCORPORATED Tampa, FLDIGITAL Manage SENIOR all DESIGNER digital design and creative, planned and designed promotional materials in UX/UI environment, 2013 to 2014 implemented SEO best practices, refine content, Google Analytics and style guides Expert resource to the owner and partner regarding Facebook, Twitter, LinkedIn, Pinterest, and Instagram Designed email campaigns and print materials for industry trade shows and led the design/roll-out of company website redesign with interactive brochureOPTIMUM (FORMERLY PMSI) Tampa, FLSENIOR Developed DESIGNER proposals/presentations to partner with clients: Wal-Mart, Target, Southwest Airlines and 2010 Sedgwick to 2013 Conceptualized and created marketing collateral and reference guides centered on PMSIs LOB, newly developed tools for clients, vendor selection for multiple projects and managing quotes and budgets Led design concept of PMSIs 2010-2011 Home Health Care campaign, which included a mailer and an illustrated PowerPoint presentation |
