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Click here or scroll down to respond to this candidateSUMMARYVersatile and transformational executive leader leveraging comprehensive expertise in customer needs, market trends, and competitive dynamics to turn around challenged business units and improve positioning for sustainable profitability and growth. Articulate and implement compelling strategic vision that influences buy-in across levels and functions, fostering collaboration and motivating cross-functional teams to maximize organizational performance. Conceived, operationalized, and led Convergence Marketing, Inc. to recognition as best-in-class marketing and merchandising servicer supporting Fortune Street Address client base.AREAS OF EXPERTISECandidate's Name
Stakeholder RelationshipsOrganizational TransformationCross-Functional CommunicationBusiness TurnaroundsOmni-Channel MarketingNew Business DevelopmentStrategic Vision & ExecutionCreative Problem-SolvingLogistics and DistributionBrand & Product DevelopmentTeam Engagement & DevelopmentPROFESSIONAL EXPERIENCEBOSS PET PRODUCTS, INC., Beverly, MA 20182023PresidentTapped to lead turnaround of acquired ecommerce pet products provider, PetEdge, managing 120 staff members across warehousing, customer support, sales, marketing, product development, creative, and IT. Leveraged proven marketing and business development background to develop multi-year plan and gain buy-in from board members, senior company leaders, and staff. Sustained focus on established strategy while adapting based on employee and customer feedback and market demands. Revitalized product and category mix, led development of new private label, and built new team to execute ongoing growth strategies. Integrated Boss Pet Products retail wholesale business into ecommerce model, migrated both companies onto ecommerce platform (Magento Commerce Cloud), and integrated both companies into single SAP platform. Optimized national warehousing capability into bi-coastal distribution strategy leveraging 2 distribution centers. Expanded company portfolio to include boutique-level products by executing plug-in acquisitions of two complementary pet product competitors, Frank Rowe & Son and Bardel Bows.Reversed negative trajectory of acquired company and grew revenue by $46.5M (300%+) in less than 5 years by designing and executing 100-day plan that rejuvenated company performance, cash flow, and brand reputation.oOptimized corporate environment to eliminate functional silos and redesigned IT function to focus on customer-centric ecommerce model.oNegotiated with import and domestic suppliers to secure additional relevant inventory and navigated complex global environment during pandemic to maintain functional supply chain.Improved Trustpilot score from 1.8 to 4.7 / 5 during tenure by relentless focusing on customer experience.MOBLTY, INC., New York City, NY 20162018Executive Vice President, Retail ChannelRecruited to lead retail- and consumer-facing business development for digital marketing startup providing unique point-of-purchase experiences to retailers through advanced technology. Applied strategic selling techniques, lasting networks, marketing expertise, and interpersonal skills to create connections and develop trust across partners and functions. Drove category performance through both new and incremental sales by garnering retailer buy-in while collaborating with consumer brands to launch marketing programs.Created and negotiated multi-channel digital marketing program with PepsiCos Gatorade Brand, securing placement of digital screens in running stores and clubs, including Nike-sponsored clinics and events.Implemented digital marketing screens within Petsense (owned by Tractor Supply Co.) and Rite Aid stores.MATCH MARKETING GROUP, Hanover, MD 20132016Managing Partner, Match Converge Business UnitRetained following acquisition of Convergence Marketing by Beringer Capital-owned Match Marketing Group. Tasked with integrating, running, and growing Converge business unit. Served on enterprise-wide leadership team and facilitated internal cross-selling opportunities between Beringer portfolio companies.Enabled $15M in revenue growth within 3 years by cultivating and leveraging strategic internal partnerships.CONVERGENCE MARKETING, Hanover, MD 20012013Founder, President, and Chief Executive Officer (CEO)Leveraged background in retail marketing and merchandising to create and launch agency that became countrys number one marketing, logistics, and installation resource among top cosmetic and retail brands. Developed innovative comprehensive operating model that attracted both investors and clients. Managed end-to-end design, logistics, and installation of product displays, in-store dcor, and permanent fixtures. Optimized retail implementations, store openings, and product resets through dedicated planning and execution teams and cutting-edge technology solutions.Grew company from zero to nationwide employee field organization, $35M in revenue, and industry recognition as marketing, logistics, and merchandising leader for top US cosmetics brands. Negotiated 2013 acquisition by Match Marketing Group.Dramatically reduced timeframe and cost implications for new store openings and product launches by developing technology that mapped all store fixtures, graphics, wall types, adjacencies, and planograms to enable customized location-specific fixturing and merchandising kits.oCondensed new store fixture installations and product set ups for major cosmetic retailer from 3 weeks to 4 days.oFacilitated 75% reduction in timeline and 33% reduction in cost for national supermarket retailers seasonal cosmetics merchandising sets.Oversaw all outsourced field marketing and merchandising activities for large national cosmetics companies including CoverGirl, LOral, and Maybelline.Additional experience includes Founder, President, and CEO for FieldFlexand Unit Manager, New York Metro for Lever Brothers (Unilever).EDUCATIONGettysburg College; Gettysburg, PABachelor of Arts / Business Administration and ManagementActivities: President and Member, Sigma Chi FraternityORGANIZATIONSWildfowl Trust of North America Board Member (Present) |
