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ECOMMERCE & DIGITAL MARKETING PROFESSIONAL
EMAIL AVAILABLE CAREER SUMMARY
Accomplished and results driven eCommerce, Digital Marketing & Omnichannel professional with a
legacy of empowering clients by fueling brand awareness, revenue growth, and profitability.
PHONE NUMBER AVAILABLE
Extensive experience managing online sales opportunities, web content creation, web promotions
and digital merchandising. Leveraging a diverse background across merchandising, retail, creative,
Miami, FL UX, online operations, digital strategy & execution. Ability to develop merchandising plans while
curating product assortments to meet market demands. Well adept at fueling engagement by
LINKEDIN LINK AVAILABLE crafting innovative marketing strategies and content while ensuring consistency. Recognized for
cultivating excellent vendor relationships as well as supplying excellent internal & external customer
service.
EDUCATION PROFESSIONAL EXPERIENCE
MBA in Marketing | American
Intercontinental University Digital Merchandising Manager | Tracfone (Miami, FL) | Sep 2015 Present
Bachelor of Science in Fashion Responsible for managing day-to-day support of eCommerce operations including site
Merchandising | Wayne State University merchandising, site optimization, site navigation, taxonomy, onsite promotion
management & digital strategy.
AREAS OF EXPERTISE Drive traffic and impressions by creating, implementing, and maintaining correct content,
eCommerce Merchandising including product descriptions, images, specifications, discount codes, and promotions.
Website Optimization Manage 3rd party vendor relationships in order to launch new projects which entail
Visual Merchandising defining project scopes, milestones, and timelines, while ensuring all deliverables were
Digital Marketing executed on time and within budget
Social Media Marketing Facilitate new device rollouts while serving as the Merchandising Lead for the Lease to
Product & Email Marketing Own program.
Multi-Channel Marketing Lead the re-launch of the WFM Benefit Hub Employee Store in concert with the Frontier
Online Retail Sales Strategy Agile Team, while assisting with web asset updates and other site enhancements.
Conversion Path Optimization Manage internal site audit reviews for each brand and the AEM authoring process for the
Category Management launch of new brand sites.
Brand Management Improve conversions and profitability by conducting A/B testing while coordinating cross-
Content Curation/Management functionally with Digital Marketing, Brand, and Ecommerce Dev Teams to deliver ongoing
Project Management support.
Retail Experience Develop & implement Chat Tool Tip Offers to increase chat interactions, sales & conversions.
Market Research
Competitive Analysis
Consumer Insights Category Merchant | hhgregg (Indianapolis, IN) | Feb 2015 Sep 2015
User Experience Drove online retail gross merchandise value across the HHGregg.com supplier network.
Vendor Relations Engaged dropship suppliers to define growth strategies and relevant opportunities; and
Client Relationship Management consulted buyers to develop tailored online merchandising plans.
Customer Service Enhanced the catalog by coordinating with suppliers to fill gaps in product assortment.
Inventory Planning Facilitated the seamless onboarding of new content & products onto the site by
A/B Testing coordinating cross-functionally with buying, marketing, & operations.
Agile Methodologies Managed contracts to onboard new vendors, products and content, while researching
sourcing, and negotiating new products and suppliers.
ADDITIONAL SKILLS EXPERIENCE CONTINUED
Advanced Communication Skills
MS Office Suite eCommerce Merchant (Contract/Remote) | Carhartt (Dearborn, MI) | May 2014
IBM WebSphere Sep 2014
Adobe Experience Manager Cultivated the best-in-class user experiences for customers by managing end-to-end site
Adobe Creative Suite merchandising and assortment planning,
ThoughtSpot Fueled top-line sales by creating and executing the online merchandising plan, including
Google Analytics category pages, homepage recommendations, cross-sells and up-sells, email marketing,
Jira promotions, & markdowns.
Asana Managed the monthly E-commerce marketing promotional calendar to ensure it accurately
Oracle reflected planned product sales
PEGA Recommended merchandise assortments by category and continually evaluated, analyzed
and adjusted assortments, based on performance and historical data.
Increased website conversion by implementing a variety of strategies as well as product
images, content, tech specs, videos, and other tools.
Managed promotions by forecasting & monitoring sales in coordination with the Web
Analytics team, to make adjustments.
Evaluated, analyzed, and adjusted assortments based upon sales performance and sales
trends to recommend new merchandise while still being up to date with the needs of the
market.
eCommerce Merchandiser | hibu (The Woodlands, TX) | Sep 2012 Oct 2013
Developed, designed, and implemented digital products to support sales & merchants
Managed communication for the Houston pilot program, while supplying merchant on-
boarding, training & listing creation.
Created merchandising best practices and training manuals for merchants.
Partnered with product development to launch the small business online marketplace.
Delivered business requirements for the marketplace & merchant tools.
eCommerce Apparel Merchandiser | Fabric.com (Marietta, GA) | Aug 2008
Sep 2012
Managed the apparel category while collaborating with the technical team to optimize the
site while conducting regular site audits.
Optimized the online user experience, landing pages, content, product placement, sales
strategy, and the overall merchandising mix,
Defined promotional strategies by conducting extensive competitor analysis while staying
References available upon
abreast of emerging industry trends.
request Crafted engaging copy for merchandising campaigns and product descriptions, while
ensuring consistent branding, messaging, tone of voice, and imagery across all categories.
Fueled engagement across the social platforms by creating target audience-specific
content.
Improved engagement by tracking and analyzing content to adjust strategies, while
perfecting onsite search capabilities.
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