| | | 20,000+ Fresh Resumes Monthly | |
|
|
| |
Click here or scroll down to respond to this candidateCandidate's Name
Briarcliff Manor, NY Street Address PHONE NUMBER AVAILABLE
EMAIL AVAILABLE LINKEDIN LINK AVAILABLE
DIGITAL MARKETING LEADER | CONTENT CREATOR
Well-rounded digital marketing professional offering a long history of creating content across various different platforms and media
environments. Played integral roles in content calendaring, re-platforming, campaign building, application rollouts, and
troubleshooting. Accomplished creative writer with a keen eye for conceptualizing, copy editing and reformatting. Quick learner with
strong diplomacy skills and the ability to encourage, empathize, and develop rapport across all diversities.
Core Strengths:
Content Creation | ECommerce | Digital Marketing | Project Management Copyediting | Copywriting | Creative Writing | Storytelling
| Narrative Building | Brand Development | Search Engine Optimization (SEO) Social Media Marketing Search Engine Marketing
(SEM) Google Analytics Online Marketing Google Adwords Email Marketing Pay Per Click (PPC) Online Advertising Social
Media Management Content Management | Creative Thinking Photography Quality Assurance (QA)
Technical Skills:
Moveable Type WordPress Omniture ATG Trello Podio Basecamp Jira Mozu Adobe Dreamweaver Tableau Monetate
SalesForce Photoshop Hybris Google Optimize Basecamp Smartsheet Confluence Workfront
PROFESSIONAL EXPERIENCE
Verizon, Basking Ridge, NJ 2023- current
Manager, Integrated Marketing Communications
Lead the planning, management, execution, and reporting on multi-channel campaigns that increase brand awareness, drive demand and
provide customer insight. Ensure that requirements, communication opportunities, and risks of the various objectives are identified,
managed, and completed in a timely fashion in order to achieve on-time completion of the program and its phases. Collaborate with Retail
teams to ensure consistent messaging
Collaborate with segment marketing leads to define campaign objectives, establish baseline brief
Partner with internal teams (creative, media, research, insights, competitive intelligence, go to market, PR, AR, events, legal) to
refine campaign needs and finalize briefing needs
Author and own strategic briefs for multiple products and lines of business, targeting multiple audiences
Ensure all projects are aligned with established strategy and keep team members supplied with the information they need to
deliver work that is on strategy and on deadline
Samsung, Ridgefield Park, NJ 2021- 2022
Digital Marketing Manager -TV
Develop marketing assets across TV category on S.com; Own relationship with creative agency partners; Create strategy and brief agency
and related partners on onsite marketing needs, such as landing pages; Monitor and strategize user journey across S.com
Collaborate with Retail teams to ensure consistent messaging
Partner with internal teams (Social, Marketing, CRM, Education, etc) to align strategies across channels
Work with agency on developing and executing SEO strategy based on KPIs
Kiehl s, New York, NY 2020 2021
Ecommerce Manager
Develop executional and turnkey digital strategies for content asset creation, which markets can adopt and localize; Own and submit CRs
within InMotion to ensure all digital project are accurately tracked; Manage the digital asset review process via InMotion, track all changes,
quality control and asset organization on Box prior to market release; Create Digital Directives for each animation (100+ pages) that are
turnkey and outline the digital strategy, asset utilization and implementation for markets to adopt and localize; Partner closely with the
Technical PM to ensure the master site is up to date for market reference and all assets are created to the correct sizes and specifications
required
Collaborate with Marketing to infuse the digital strategies within the 360 global release to markets
Partner with internal teams (Social, Marketing, CRM, Education, etc) to integrate and create synergies within the digital animations
Work closely with the Digital Creative/Copy teams to deliver and present the global digital strategy on all animations packages
Point of contact for markets on all localization and activation of digital assets
Myron, Maywood, NJ 2019 2020
Website Manager
Responsible for the overall development of the website user experience for B2C promotional products business; Develop and organize A/B
tests, coordinating with the IT, ecommerce, and creative teams; Run usability testing sessions; Researching competitive businesses to
determine industry best practices; Merchandising product categories in accordance with analytical data and product team input; Overseeing
the social media efforts
Create and communicate business rules for technological advances in accordance with best practice customer experience
Manage priorities and efforts of the ecommerce team in line with business needs
Liason with agencies to create social media content and calendar
Hudson Group, E. Rutherford, NJ 2018 2019
C1 - Internal use
Candidate's Name PHONE NUMBER AVAILABLE EMAIL AVAILABLE Page | 2
Digital Communications Manager
Worked with product managers and consults to develop social media and digital communication campaigns; Managed conversations and
issues in social media; and developed social strategy and content calendaring; brand narrative development; copy writing and editing of
various materials such as press releases, internal memos, newsletters.
Developed and created content and marketing materials for Hudson Group channels, which effectively relaunched and rebranded
the company s website after it went public.
Owned internal employee branding campaign which created videos, blog, and website copy and social media content, by working
closely with Brand Team and Corporate Communications to develop the Brand s overall PR strategy.
Worked with developers on new platforms for interactive and multimedia content.
Developed content and oversaw implementation of communication apps, media monitoring and reporting.
Monitored trends in the retail and digital space.
Participated in event management for various conferences and events.
Rachel Roy, New York, NY 2018
Ecommerce Manager
Full Beauty Brands, New York, NY 2017 2018
Director of Ecommerce, Jessica London
Led team to ensure proper site products and content and performed regular site audits for best practices in UI and targeted marketing efforts.
Conducted weekly, monthly and quarterly business analysis for Sales, Site and Marketing and looked at high level of key KPIs
within each of these functions.
Developed core understanding of traffic driving programs and key performance indicators by channel including SEM, social,
affiliates, display and email marketing.
Assessed performance of web campaigns and promotions and developed and managed reports to track web results and trends.
Partnered with inventory, merchandising, and marketing to effectively plan customer contract strategy.
Organized e-Merchandise planning and comp review meetings to clearly adapt the web strategy to the brand positioning and how
to translate to optimized website performance.
Delonghi US Upper Saddle River, NJ 2016 2017
Ecommerce Manager
Bluefly INC, New York, NY 2010 2016
Ecommerce Manager, 2015-2016
Associate Manager, ecommerce, 2014-2015
Senior Associate, 2013-2014
Content Management Associate, 2010-2013
Performed onsite calendar planning, managed onsite calendar and creative briefings and oversaw content creation for daily site changes.
Managed day to day operations of Belleandclive.com. Published and maintained daily sales; Interfaced with various teams to bring together
the design, product and merchandise assets for daily sales.
Implemented a new content management platform .
Meet with Merchandising team to plan how to execute sales goals.
Managed QA of promotional assortments and sales, QA of onsite user experience and partner with UX to make improvements
and adjustments.
Acted as liaison across departments to ensure all channels are on the same message.
Built a site in the company s new content management system .
Collaborated with technology team to improve daily processes
Performed QA of sales prior to launch and cultivated updates and changes from appropriate teams
Coordinated creative assets for each sale (ie. Copy and Editorial Design) and communicated creative needs
Tested new software and programs in an effort to optimize site performance
ADDITIONAL RELEVANT EXPERIENCE
Warnerbros / Telepictures, New York, NY, Web Producer / Web Writer / Community Manager tyrashow.com
Freelance Writer, New York
Blogger Westchester County Mom s Blog
Blogger lohudfood.com Writer nu-train.com
Writer sheckys.com
EDUCATION
Master of Arts, Media Studies, The New School University, New York, NY
Bachelor of Arts, Communications, Manhattanville College, Purchase, NY
C1 - Internal use
|
