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Candidate's Name
DAVE
C R E AT I V E P R O F E S S I O N A L
Street Address :: PHONE NUMBER AVAILABLE :: EMAIL AVAILABLE
PROFILE
An experienced Senior Creative, with a proven track record of designing results-oriented
content, with an eye toward innovation, creative thinking and visual storytelling.
PROFESSIONAL EXPERIENCE
Senior Digital Designer
Gerber Childrenswear (June 2021 July 2023)
Provided design leadership to the e-comm team in the infant apparel industry.
Successfully redesigned and evolved visual presentation of the retail website to elevate
and improve the consumers experience.
Conceptualized and designed the weekly layouts for the retail website.
Redesigned and branded several key seasonal campaigns, which resulted in year-over
year sales increases.
Managed and art directed a team of junior designers.
P resented work weekly to the Creative Director and Executive Leadership Team.
Senior Web Designer
Lane Bryant (Dec 2019 June 2021)
Digital creative lead on the marketing team in the women s fashion retail industry.
Concepted and executed on-brand tactics for Lane Bryant and Cacique retail websites.
C ollaborated with copywriters and brand managers to create compelling executions
across digital platforms.
M anaged and cultivated junior designers to ensure their professional growth and
understanding of daily assigned projects.
P articipated in project kickoffs, status meetings and creative reviews, to stay
aligned with the creative process and ensure adherence to time lines.
Worked closely with developers to review and approve code executions and deployment.
Senior Web Designer
Thirty-One Gifts (May 2015 Dec 2019)
Digital lead on the marketing team in the direct selling industry.
reated layouts for the retail website from concepts to final artwork.
C
Collaborated with Creative Director to ensure designs meet business objectives.
Designed lifestyle e-mails for seasonal marketing campaigns.
Partnered with copy team to develop digital messaging and strategies.
Created rich-media ads for popular social media channels.
Reviewed and approved developers code deployments.
Senior Web/Print Designer
Bath and Body Works (contracted from Nov 2014 May 2015)
Provided creative support to the Design team in the lifestyle retail industry.
Collaborated with the Creative Director to develop lifestyle e-mail campaigns.
Updated seasonal layouts to the White Barn website.
Created in-store sale and seasonal marketing materials.
Produced barricade designs to generate excitement for new store openings.
Worked with the production team to release print-ready files.
Senior Web Designer
Express (contracted from Sept 2014 Nov 2014)
Provided creative support to the E-Commerce team in the fashion retail industry.
Produced on-trend fashion e-mails for both men and women.
Created graphics and layouts for the Express website.
Partnered with merchandise team to develop marketing strategy for e-mails.
Successfully worked within aggressive time lines during multiple e-mails campaigns.
Interactive Designer
Aimia (June 2008 July 2014)
Provided design leadership for an international employee engagement and consumer loyalty
company that works for some of the most prominent brands in the world.
Provided User Experience (UX) support for an incentive platform.
Worked closely with development team on an agile-based work-flow.
Created eye-catching website layouts for a wide range of consumer markets
and business requirements.
Art directed free-lancers and external design resources.
Designed and produced print campaigns, e-mail campaigns and websites for
fortune 500 companies.
Worked with a variety of brand guidelines to deliver one-of-a-kind designs
with limited release.
Web Designer/Developer
BTAS Inc. (March 2006 June 2008)
Created government web sites and marketing materials for the U.S. EPA s
Risk Management Research Laboratory (NRMRL).
Designed and developed several government websites.
Interfaced directly with the client concerning updates and schedules.
Art directed, managed and mentored junior designers and developers.
Designed and produced a wide range of printed materials for trade shows
and the general public.
Graphic Designer
Mazer Corporation (May 1999 March 2006)
Designed text books and educational products for several of the major educational
publishers in the U.S.
Created engaging prototypes and layouts.
Reviewed and approved photography and illustrations.
Art directed junior level designers.
Designed, built and maintained corporate website.
Attended press checks for quality control and color accuracy.
EDUCATION
Associate of Applied Science in Visual Communication
Sinclair Community College, Dayton Ohio
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