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Title Digital Experience Designer
Target Location US-MA-Boston
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                                     Boston, MA | PHONE NUMBER AVAILABLE EMAIL AVAILABLE | LinkedIn| PortfolioWORK EXPERIENCEDigital Experience coordinatorThe Jackson Laboratory, US, Maine	                        01/2023 -07/2023      Led and contributed to two major projects, the IT website of MyJax and New Hire Digital Onboarding, designed compelling user experiences based on customer needs by conducting primary and secondary research with over 50+ internal users and stakeholders, resulting in a 30% increase in overall user satisfaction and a 25% reduction in onboarding time.      Generated research plans utilized data-driven insights and applied a human-centered design thinking approach to create persona, wireframes, mockups, and prototypes, facilitating clear communication and alignment among cross-functional teams, leading to a 15% increase in development efficiency.      Communicated designs and specifications and worked closely with product and engineering teams. Facilitated weekly design review meetings with cross-functional teams, leading to a 15% increase in feature implementation speed. Collaborated with product managers to prioritize customer feedback, resulting in a 20% decrease in customer turnover rate.      Communicated research goals, methods, findings, and recommendations through compelling storytelling and visual presentations, driving a 40% increase in stakeholder adoption of user-centric design principles.  User Experience CoordinatorMagikol Industries LLP, Mumbai, India	           02/2019   07/2021      Collaborated with cross-functional teams to design and optimize digital experiences, resulting in a 20% increase in user engagement and customer satisfaction.      Conducted and coordinated research to gather feedback and insights into customer needs, leading to a 50% increase in product updates based on user insights.      Utilized human-centered design and service design thinking approach to create low/high-fidelity mockups and prototypes, reducing development time by 30%.      Actively participated in user testing sessions, gathering direct feedback and insights that informed iterative design improvements and resulted in a 25% increase in product usability.      Creating and maintaining design systems ensuring a 100% accuracy rate in style guide updates and reducing inconsistencies in the product UI.Software TesterFinacus Solutions Pvt.Ltd, Mumbai, India	           01/2018   01/2019      Collaborated with developers and fixed identified issues to increase productivity and boost workflow. Assisted team with the development of web-based applications in an agile environment. Defined, initiated, and controlled testing environments for
successful software deliverables. Carried out tests to identify, report, and repair issues such as bugs and glitches.    EDUCATION    Northeastern University, Boston, US            MS in Digital media, and communication-Interactive design        09/2021   08/2023    TCET, Mumbai, India                                     Bachelor of Information Technology	              06/2013   07/2015    ACADEMIC PROJECTS      Improved UX and UI of PF Chang s Mobile Application and StudioMix Website through in-depth user research and generated user-centric experiences. Developed low/high-fidelity wireframes, and prototypes, leading to an effective digital experience.      Designed full UI for MIT Mobile Application for improving classroom equipment checking processes for technicians by conducting observations and interviews leading to the creation of user personas, user stories, and journey maps, low and high-fidelity wireframes. Performed testing and iteration that improved the overall design.      Redesigned ZARA website UX by collecting qualitative and quantitative data to understand customer preferences and behaviors. Performed competitive analysis and generated journey map, user persona, and carried out card sorting leading to a user-centric ZARA website design.      Designed the PS Collective mobile application by performing user research to understand users and stakeholders. Created research plan, user persona, and user story, executed survey and interviews, generated wireframe, and prototype, added subtle animations and micro-interactions to enhance user experience, tested and reiterated design to meet users  and stakeholders  expectations.SKILLSDesign Thinking | User-Centered Design | User Interface (UI)| Interactive design | User Strategy | Responsive web and mobile design |
Information Architecture | User Research | Journey map | Persona | Wireframe | Prototyping | Interview | Survey | Focus Group | Card Sorting | User Testing | Cross-functional collaboration| Visual communication | Data analysis | Project planning | Product design | Critical thinking | HTML/CSS | Basic Java / JavaScript | Figma | Teams | Mural | MS Project | MS Forms | SharePoint | Microsoft 365 | After effects | Photoshop | Illustrator | Sketch | Adobe XD |

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