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CORE COMPETENCIESWORK HISTORYSenior UX Designer, Street Address /2021 - CurrentIDIN Consulting Group, San Francisco, CADallas TXPHONE NUMBER AVAILABLEEMAIL AVAILABLEPORTFOLIOwww.mahsamirchenari.comEDUCATIONMaster of Arts, Interaction & UI/UXDesignAcademy of Art University - SanFrancisco, CABachelor of Arts, Graphic DesignUniversity of Applied Science AndTechnology - Tehran, IranSOFTWAREPrototyping and Wireframing:Figma, InVisionAdobe Creative Suite: XD,Photoshop, Illustrator, InDesign,After Effects, Premiere ProComputer Platforms: MAC, PCWeb Programming: HTML5, CSS3,JavaScript, JQuery, Sublime TextMicrosoft Office Suite: Excel, Word,PowerPoint, OutlookCOURSESFront-End and Back-EndDevelopmentUser Experience DesignMotion Graphics and VideoVisual Design & TypographyHuman-Computer Interaction forUX/UI DesignAdvanced Topics in Motion GraphicsUser Experience: Human-CenteredDesignProduct DesignGraphic DesignTypography and Layout DesignMAHSAMIRCHENARI, MANavigating UX/UI Excellence: From Synthesis to Empowerment: Synthesize UI specifications through research and standards, considering business goals and user needs. Enhance usability approaches, advocate for user-centered design, and lead UX/UI from inception to product completion. Create empowering designs using storyboards and wireframes based on user insights, innovating interactive elements. Ensure on-brand, modern designs, driving digital product evolution informed by research. Develop user experiences across fidelity levels, crafting prototypes, maps, mockups, and flows for intuitive interfaces and adapting layouts based on user feedback.Cross-Functional Collaboration for User-Centered Interface Design and Advocacy: Collaborate cross-functionally with marketing, product, sales, development, operations, business analysts, project managers, and IT teams to gather and comprehend business requirements, align usability tasks with project parameters, and create user-centered, efficient, and cohesive interfaces that meet high standards; engage in design reviews to achieve agreement and endorsement from stakeholders; team up with UI Designers to advocate for and showcase designs to diverse stakeholders.Effective Communication, Creative Problem-Solving, and User- Centered Leadership: Strong communication, proactive mindset, and meticulous attention to detail. Innovate and simplify complex requirements into intuitive designs. Clearly communicate design vision, strategy, and progress, leveraging prototypes and specifications. Expertly apply user research for impactful insights. Lead discovery sessions to address significant user issues. Guide teams in adhering to user-centered design principles.Excelling in High-Pressure Environments: Meeting Deadlines and Resolving UX Challenges: Thrive in high-pressure, multi-project environments, consistently meeting tight deadlines. Demonstrate exceptional investigative and problem-solving abilities, adept at identifying and resolving UX issues, including responsiveness.Design and deliver conceptual diagrams, personas, user flows, user stories, user journey maps, wireframes, comps, mockups, task diagrams, sitemaps, and prototypes using an iterative human- centered design process for new and existing digital productSenior Graphic Designer, 07/2017 - 01/2021IDIN Consulting Group, San Francisco, CABranding and Identity DesignDigital IllustrationPackage DesignWeb DesignHTML/CSS CodingUser Interface (UI) DesignWeb AnimationMobile App DesignSKILLSUX/UI DesignGraphic DesignBranding StrategyUser Research & StrategyVisual DesignInterface DesignWeb DevelopmentInteraction DesignInformation ArchitectureWireframingPrototypingUsability TestingPersonasUser Flow and JourneysProduct DesignWire-FramingMobile DesignMotion Graphicsportfolio in a wide range of devices and interfaces (web, app, chat, packaging).Competitive UX benchmarking, generative wireframing to determine context hierarchy based on user workflow, compelling visual storyboards, developing mid to high-fidelity UX prototypes for physical and digital assets, conducting user testing, and partnering to generate product designs.Use business requirements to develop case studies and high-level requirements that translate needs into technology solutions.Partner with cross-functional colleagues in product management, marketing, sales, customer success, and technology to hypothesize, test, and measure customer growth and success of projects, translate user needs into physical and digital assets built upon best-in-class brand guidelines to design and prepare user test studies that gather and refine design interactions.Conduct usability testing activities to gather feedback and validate concepts using various customer-driven methods with a passion for user-centered design, rapidly test and iterate on designs using agile development processes to synthesize complex use cases and translate them into clear and simple visualizations.Demonstrated history of acquiring user data, conducting usability studies, performing user research, and creating personas and journey maps.Collaborate closely with product managers, developers, and other stakeholders to align design solutions with business goals.Responsible for branding, logo development, graphic design, post- production, and large format printing and collaborated closely with other creatives and stakeholders at every level to ensure the brand was consistent across all channels and remained up-to-date on design and brand trends in the marketplace.Executed marketing projects from conception to production, including marketing campaigns, graphic layouts, print solutions, digital and print ads, social campaigns, websites, brochures, logo design, social media, web graphics, banners, and yers while helping cut costs by an average of 12%.Developed ideas independently and participated in brainstorming and creative concepts in collaboration with cross-functional teams to manage multiple projects with overlapping deadlines from concept to delivery, communicating with all stakeholders to keep projects on schedule in a fast-paced environment under tight deadlines.Self-driven, detail-oriented, and hands-on team player with a diverse, modern portfolio of completed design projects that display a superior understanding of typography, aesthetics, colors, layouts, imagery, and graphic elements.Applied in-depth knowledge of graphic design, styles, logo illustration, typographic manipulation, and layout techniques to produce and oversee digital and creative print solutions, online design, and printing and finishing products, reducing labor and materials costs by 10%.