| Candidate Information | | Title | Project Management Medical Education | | Target Location | US-PA-Downingtown |
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Click here or scroll down to respond to this candidatePROFILELife sciences industry professional with broad brand management and promotional experience:Background includes an MBA and experience in strategic brand planning, product management, project management, market research and business analysis in domestic and international marketsExperienced contributing to the development of product strategy and tactical implementation delivering improved brand performance for brands in all stages of the product life cycleSkilled in the development of multi-channel promotional strategies and tactics using traditional and digital/multi-channel tools to reach target markets and customersTherapeutic area experience includes the oncology, respiratory, diabetes, cardiovascular, gastrointestinal, pain, immunology, sleep, vaccine, and anti-infective market segmentsKey Skills / CompetenciesDigital Marketing Program ExecutionPromotional Content DevelopmentPromotional Medical Education ManagementProject ManagementWorkshop Planning and ExecutionPartner Agency ManagementCross Functional Team ManagementBrand Plan DevelopmentFinancial ManagementVendor Evaluation and SelectionPROFESSIONAL WORK EXPERIENCE\Bristol-Myers Squibb Company Lawrenceville, NJ August 2022 to PresentEmployed by SSI Corp. and deployed to Bristol-Myers SquibbWorldwide Engagement and Channel Planning Team - Engagement Planning SpecialistDraft and deliver creative briefs and other documentation to support the development of digital programs and the production team activitiesDevelop and maintain full scale project plans and timelinesFacilitates cross-functional matrix structure to pull through digital brand campaigns, tactics and programs - driving operational effectiveness, business impact and meet objectives.Merck & Co. Inc. North Wales, PA September 2021 to July 2022Employed by Net2Source Inc. and deployed to Merck & Co. Inc.Architect Digital Engagement TeamContributed to the management/deployment of digital assets to support HCP and consumer marketing initiatives for multiple channels including websites, e-mail, webcasts, banners, and field sales force assetsPerformed in-depth analyses of customer level engagement and data sets across channels to discover insights and make recommendations and decisions about engagement and channel choicesWorked closely with internal and external stakeholders - third-party channel vendors and media agency partners - to communicate the strategy/timing and ensure proper implementationWorked with internal stakeholder groups (digital publishing, internal centers of excellence) and external partners to ensure assets are prepared properly to deliver the necessary data to evaluate program effectivenessJazz Pharmaceuticals Philadelphia, PA January 2021 September 2021Employed by Intelliswift Corp. and deployed to Jazz PharmaceuticalsMarketing Program ManagerCollaborated with cross functional partners to manage the brand medical/legal/regulatory processManaged field sales force advisory board team process and monthly meetingsDeveloped field sales force communications for new promotional content updates and managed deploymentsManaged printed resource inventories and internal website for field sales force promotional assets orderingBristol-Myers Squibb Company Lawrenceville, NJ March 2020 to January 2021Employed by Alpha Consulting Corp. and deployed to Bristol-Myers SquibbWorldwide Multi-Channel Hub Digital Marketing SpecialistManaged the development and implementation of digital promotional programs/tactics to support indication launches for oncology products targeting healthcare professionals. Responsibilities included:Managing relationships with brand team management, agencies, and vendor partners to ensure programs supported brand objectives, complied with corporate policies, and met budget/timing requirementsDeveloped program plans and selection of messaging content/message cadenceMerck & Co. Inc. North Wales, PA May 2016 to March 2020Employed by AQUENT Studios and deployed to Merck & Co. Inc. December 2015 to January 2016Promotions ManagerManaged the development and implementation of promotional & medical education programs/tactics to improve brand performance with targeted healthcare professionals. Responsibilities included:Project management for brand promotional plans & medical education contentManaging relationships with brand management, external agencies, vendor deployment partners and MLR review teams ensure that assets were created, approved, and launched on a timely basisProject Manager Merck OncologyPerformed project management and content development activities to create FDA OPDP submissions of oncology promotional assets to comply with FDA Subpart E regulations. Served as Team Leader.Medical Education Program ManagerManaged the development of medical education program content and the implementation of medical education programs to support global oncology and US diabetes franchises. Responsibilities included:Managing vendor partners to create medical educational assets which support brand business objectives, comply with corporate policies, and meet budget/timing requirementsProject management to support timely medical/legal/regulatory approvals and program launchesIQVIA (formerly IMS Health) Plymouth Meeting, PA August 2013 to July 2015Senior ConsultantUCB Pharmaceutical Engagement January 2015 to July 2015Developed organization change management program to support implementation of data system deploymentBristol-Myers Squibb Engagement August 2013 to December 2014Promotional Medical Education Team / Speakers Bureau SupportManaged planning for live speaker training webcasts for oncology and immunotherapy productsManaged speaker bureau contracting activities with brand team and vendor partnersMerck & Co. Inc. North Wales, PA March 2011 to August 2013Employed by AQUENT Studios and deployed to Merck & Co. Inc.Global Market Access Promotions Manager December 2012 to August 2013Global Medical Education Manager March 2011 to November 2012Managed the development and implementation of medical education programs to support US Speakers Bureau and payer access content for international operations for various therapeutic areasCollaborated with business unit leadership to devise strategies which aligned with brand business goalsManaged vendor partners to ensure that programs developed met business objectives, complied with regulatory body guidelines, and cost/timing requirementsReceived Award for Excellence for support of 2012 Diabetes Franchise Speaker Preparatory MeetingGraceway Pharmaceuticals, LLC Exton, PA March 2007 to March 2010Product Manager, RespiratoryExecuted the annual brand planning process and tactical plan implementation for Maxair Autohaler including:Analysis of sales and market data to assess brand challenges and opportunities across customer segmentsDevelopment and implementation of the marketing communications plan including:-Field sales force-led promotions-Non-personal promotion including telesales, direct mail, and professional journal advertising-Conventions/scientific meeting promotional activitiesPromotional campaigns focused on prescribers important to Maxair Autohaler utilization led to a 15% increase in prescribing activity within these targeted prescriber groups.Led the re-launch of Maxair Autohaler. Managed cross-function teams in the following key initiatives:Analysis of the competitive environment and the creation of the product positioning and strategyDevelopment and execution of brand campaigns including promotional messaging development, creative concept evolution, and the translation of market research findings into actionable marketing initiativesDevelopment of a new product logo, trade packaging, promotional materials for sales representatives, product website content, patient education materials, and a patient coupon savings programAstraZeneca LP Wilmington, DE September 2005 - December 2006Employed by ABOUT-Consulting, LLC and contracted to AstraZeneca LPPromotions Manager -Pulmicort Turbuhaler/ Pulmicort Flexhaler February 2006 - December 2006Co-managed the development of the promotional plan for the launch of Pulmicort Flexhaler including concept evolution, refining of promotional messages, and the creation of tactical piecesManaged development and launch of tablet PC-based sales detail aidManaged the development and implementation of programs to drive brand awareness with HCPs and patientsPromotions Manager Toprol-XL September 2005 - February 2006Led the development and implementation of marketing communication plans and tactics including:Management of digital non-personal and direct mail initiativesChampioning communications plan for Toprol-XL National Adherence Campaign to top prescribersPfizer Inc. (formerly Wyeth) Collegeville, PA August 1992 - September 2005Associate Brand Manager & Senior Market Analyst Wyeth Nutrition October 2000 - September 2005Global product manager for Wyeth Nutrition consumer prenatal products and hospital products; led development of brand positioning and promotional programs/contentCreated global competitive intelligence system that resulted in improved competitive responsivenessRecognized for outstanding performance with a Wyeth Nutrition Values Recognition Program Award at the 2004 Wyeth Nutrition Global Marketing Meeting in Beijing, PRCMarket Analyst Wyeth Pharmaceuticals August 1997 - October 2000Provided marketing analysis support to brand teams in the key branded therapeutic segmentsPerformed market analysis for senior leadership for the hospital GPO and long-term care market segmentsPurchasing Agent / Senior Purchasing Agent August 1992 - August 1997UNIVERSITY TEACHING EXPERIENCETemple University School of Pharmacy Philadelphia, PA May 2005 - PresentAdjunct Assistant Professor Regulatory Affairs / Quality Assurance Graduate ProgramTeach Pharmaceutical Marketing (Pharmaceuticals 5472) to pharmaceutical industry professionals.EDUCATIONThe Pennsylvania State University University Park, PA Master of Business AdministrationConcentration in MarketingThe Pennsylvania State University University Park, PA B.S. - Business AdministrationMajor - AccountingDeans List |
