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Click here or scroll down to respond to this candidate Candidate's Name
Street Address | PHONE NUMBER AVAILABLE | EMAIL AVAILABLESENIOR MARKETING MANAGER
Marketing Manager with 18+ years of impactful leadership supporting and enhancing operations for Fortune 100 companies including tech giants Microsoft and Amazon. Strategic change agent with proven leadership building and executing end-to-end marketing plans and customer experiences. Drives channel advancements through innovative program offerings with expertise in go-to-marketing plans, events, and branding initiatives that achieve strong and sustained growth. Manages $MM budgets. Successfully communicates and collaborates across complex ecosystems strong working knowledge of AWS (Amazon Web Services), all Microsoft products, Salesforce, Marketo, HubSpot, and the Adobe Suite.Areas of ExcellenceProgram/Project Management | Cross-Team Collaboration | Digital Marketing | Customer AdvocacyIntegrated Marketing | Communications | Marketing Management/Effectiveness | Event Marketing ManagementChange Management | Content Management | Team Leadership | Training & Development | Relationship BuildingPROFESSIONAL EXPERIENCECOASTAL PET PRODUCTS 2022-2023A family-owned American manufacturer of pet products. and quality leader in the pet industrySenior Marketing Communications ManagerManaged a Team of 7; Responsible for communications, content, advertising, packaging, merchandising, events, marketing analytics, brand standards, digital strategies and customer and consumer messaging. Assisted Vice President of Sales and Marketing with establishing goals and programs to grow market share including product launch schedules, customer segmentation and communication strategies. Coordinated all marketing staff and developed Coastal s outgoing messages to sales personnel, retailers and end users. Developed, implemented, and monitored communication strategies, GTM strategies, digital and physical, with marketing and sales personnel to ensure steady market share growth. Created and measured against $MM budget.
Worked alongside sales to drive customer and consumer engagement through communications, campaigns, promotions and programs.
Maintained brands channel alignment and product/program positioning in conjunction with Sales. Coordinated the implementation of new product/program marketing plans across all functional areas. Oversaw the management of trade shows, digital strategies, supporting Merchandising, Product Development and Sales. Oversaw the visual image and graphic representation of Coastal in packaging design, sales literature, advertising, and trade publications, maintaining identity standards. Oversees the proofing of all web content, packaging, copy, sales literature, price lists, and Merchandising materials. Developed relationships with outside printers, videographers, copywriters, and graphic design companies. Controlled all content costs while maintaining quality standards. Oversaw marketing and sales analytics, conducting relevant market research and supporting Sales and Product Development functions with regular reporting. Led strategic campaigns through different channels to drive brand awareness and generate leads.Epicor Software 2021-2022Business software company whose products are aimed at the manufacturing, distribution, retail and services industries.Principal Product Marketing ManagerResponsible for developing and delivering successful go-to-market strategies and communications driving brand awareness for the portfolio of ISV solutions and partners with Product Management in the optimization and growth of the portfolio. Enhanced, extended, and optimized the ISV partner program. Created and enabled solutions for commerce on the marketplace. Monitored and promoted Marketplace through integrated marketing and digital strategy activities. Led GTM content development and communications for Marketplace listings in collaboration with strategic ISVs, creatively connecting product functionality to meaningful benefits to customers while differentiating the solutions in the industries served. Promoted customer acquisition and growth. Supported and drove the creation of product marketing plans.
Developed supporting content, aligning sales objectives to marketing plans, delivered sales training, and ensured organizational readiness for products and releases. Communicated the value proposition of the products to the Sales team and developed the sales tools that supported the selling process.COASTAL PET PRODUCTS 2020 - 2021A family-owned American manufacturer of pet products. and quality leader in the pet industrye-Commerce Channel ManagerManaged the strategy, development, and implementation of ecommerce channel growth. Led a consumer-centric program with current consumer trends and best practices to ensure the market was performing to its maximum potential. Included B2B and B2C touchpoints and data synchronization analysis. Responsible for research and analysis of sales and program performance and digital marketing strategies. Developed revenue growth strategies including pricing, retail and product gap analysis, promotion, inventory, refresh strategy and overall program and account management. Continuously evaluated innovative programs and product opportunities with existing customers that drove volume and incremental sales. Executed GTM marketing plans and digital strategies for both e-commerce and in-store traffic to help drive brand awareness and increased conversion rates and expanded customer relationships. Conducted ongoing program analysis to ensure the most current and accurate portrayal of brand and product assortment. Worked closely with Sales, Marketing, and ecommerce partners to promote a multi-channel experience that reflects the Coastal brand. Delivered a positive brand experience and supports effective visual merchandising of products and support materials.Matillion 2019Industry leading technology company that delivers cloud-native data transformation products for cloud data warehouses.Partner Program MARKETING Manager, AlliancesDeveloped and launched the Matillion Partner Network program that provides the resources, tools, sales and marketing content and incentives to help partners excel and serve their customers through Matillion cloud-native solutions. Planned, directed, and coordinated operational activities and processes that supported the onboarding of Partner organizations. Provided internal and external communications, content, and administrative support to C-Suite executives. Created a framework to help support onboarding enrollment for industry experts that provides implementation of data solutions to more than 650 customers across 40 countries. Launched into market a partner network to 200+ consulting and system integrator ecosystem of partners across the world. Coordinated partner facing events to promote Matillion product solutions Monitored and identified frictionless engagement and educational opportunities to enrich program success.AMAZON WEB SERVICES (AWS) 2015 2019
$25.6 billion-dollar subsidiary of Amazon that provides on-demand, scalable fee-based cloud computing solutions.Customer Advocacy Program Manager, AWS Marketplace 2018 2019Managed the AWS Global Customer Reference Program. Led a skilled team that collected and promoted compelling customer stories that demonstrated the brand, value, and the success of AWS Marketplace products, solution offerings, sellers, and customers. Operationalized systems and standardized process improvements that enabled growth. Drove brand awareness, content and AWS Marketplace adoption and use internationally. Directed the recruitment of new customer advocates. Managed the customer reference program including cataloging all customer stories into the testimonial library used for AWS publication and as go-to sales tools. Evangelized the customer advocacy program across the AWS ecosystem including 3rd party Seller and Industry events. Served as the primary content editor and final authority of branding and messaging on all published customer references and video testimonials.
Developed external awareness strategy and activities to promote the Voice of the customer (VOC) including social media.
Events Marketing Manager, AWS Marketplace 2016 2018
Built a global events program and process with customer engagement and advocacy strategies. Developed and delivered a consistent and centralized brand, story, and message to ensure a positive customer experience while driving sales, marketing, communications, and product adoption goals. Connected with and delighted prospective buyer audiences through regular engagement.
Created and managed AWS Marketplace branding and messaging, content, readiness and marketing execution for 3rd party/seller events, industry tradeshows, and annual conferences. Successfully increased and optimized demand generation across multi channels driving brand awareness.
Delivered KPIs and success metrics from event campaigns to key executive stakeholders. Created internal and external communications driving brand awareness supporting event executionGTM Partner Marketing Manager, AWS Marketplace 2015 2016
Worked with Independent Software Vendors (ISVs or Sellers) to develop and execute the go-to-marketing plans in alignment with customer needs. Applied best practices to drive brand awareness, digital strategies, content and increased lead generation and sales opportunities through AWS Marketplace. Focused on customer experience to help customers find and buy 3rd party services and solutions easily. Developed self-serve campaigns and events enabling breadth sellers to rapidly co-brand and promote their solution offerings through multi channels and engage with agencies for selected marketing services.
Created a program model enabling 1,600+ Sellers to go-to-market successfully. Planned and executed campaigns, events building awareness, generated demand, and developed sales pipelines driving incremental revenue.
Provided direct engagement and planning strategies for the top 100 Sellers. Accountable for a $9MM budget.MICROSOFT 2003 2015
$110 billion-dollar American multinational technology, computer software and consumer electronics company.Microsoft Marketing Manager Operations 2012 2015
Managed a team of 3; Authority over a program with 165K annual partner subscriptions supporting 95% of Microsoft s sell-through model. Spearheaded concurrent, end-to-end implementations of global operations solutions aimed at improving supply chain and customer service readiness functions. Built, mentored, and directed cross-functional teams against aggressive project parameters. Accountable for Global MPN Operations budget, events, annual cost reduction, and partner satisfaction. Consistently accelerated revenue increases through partner-lead sales via oversight of operational process alignment of the MPN program with Partner Incentive programs ($4.4B payout to partners annually). Catalyzed $12.4M savings for Microsoft over three years. Generated increases in partner satisfaction over three years. Led corporate event strategy for driving brand awareness. Earned Operations Execution Excellence Awards in 2013 and 2014.
Partner MARKETING Manager, Microsoft Operations 2007 2012
Managed a team of 5; Interfaced with business owners, C-level leadership, and global heads to define and drive key partner events initiatives. Gathered, analyzed, and translated partner needs into comprehensive operational solutions and recommendations. Leveraged diligent analysis and advanced reporting to drive process improvement planning. Built and deployed partner marketing collateral and communications to enhance change readiness and brand awareness. Reduced customer support contact cycle time through the establishment of a cross-company continuous improvement process comprised of a self-serve online experience and lockstep partner communications.
Built and implemented a framework for scalable analysis and ongoing maintenance.
Earned Help Team Award for PVP 10.0 Launch for contributing to the deployment of a new program model. Developed a framework for partner event participation.Global Marketing Manager, WW Dynamics Partner Program 2007Managed a team of 2; Directed cross-company teams comprised of product groups, policy units, field sellers, legal, operations, and customer service in executing partner lifecycle management (3,000 partners in 175 countries). Led the brand awareness, events, content, communications, planning and execution of improvement-focused projects throughout the partner organizations.
Integral in generating a significant boost in Dynamics Partner satisfaction. Broadened partner network impact by adding new types and diversifying product offerings. Owner of content and communications driving brand awareness to external partners Restructured program operations and drove field, events, customer support, and partner readiness. Winner of 2007 CPE Award of Distinction and Q3 2007 Team Game Ball Award.Marketing Manager, WW Partner Program Standards & Architecture 2006Subject Matter Expert on program policy driving brand awareness, implementation, and adoption of Dynamics Competency as a new program offering. Created and disseminated partner marketing collateral and facilitated global field communications. Cultivated and grew relationships with major subsidiaries to promote best practices across regions. A Key supporter of partner adoption through query management and troubleshooting.
Selected to mitigate escalated inquiries and issues reported by field. Successfully leveraged global campaigns, communications, and programs to secure partner adoption. Coordinated annual global corporation event participation.
Partner Account Manager, Microsoft Channel Partner Team 2003 2006
Point of contact for 700+ national partner companies, serving as an information and business relations expert. Trained partners in marketing readiness, external events, and alignment with Microsoft strategies. Drove go-to-market campaign execution to ensure partner business optimization.
Key member of a team achieving 10% increase in partner re-enrollment. Trained 120 partners in campaign launch readiness within a 3-month timeframe. Achieved wins in improvement spanning partner marketing, sales capacity, tech competence, and revenue.Volunteer at Humane Society of Stark County Member and supporter of 10+ animal rescue groupseducation, TRAINING & CERTIFICATIONSLouisiana State University, Mass CommunicationsProduct Marketing Alliance, Product Marketing Certified Masters, LeadershipHubSpot Digital Marketing CertifiedHubSpot Content Marketing CertifiedFacebook Blueprint, Digital Marketing
LinkedIn Learning, Marketing Tools: Digital Marketing Tools and ServicesLinkedIn Learning, Marketing Foundations: Customer Decision JourneyLinkedIn Learning SEO: eCommerce Strategies.LinkedIn Learning, Brand & Marketing IntegrationLinkedIn Learning, Marketing CommunicationsLinked Learning: Advanced Content MarketingLinkedIn Learning, Leading a Marketing TeamLinkedIn Learning, Customer Success Management FundamentalsLinkedIn Learning, Creating a Communications StrategyLinkedIn Learning, The Three Pillars of Effective CommunicationLinkedIn Learning, CMO Foundations: Measuring Marketing Effectiveness
Solution Selling, VMC | Spin Selling, Onvia.com | One Minute Manager Series, Ken BlanchardProject Management I, VS 801a | Interpersonal Effectiveness and Person Productivity, Microsoft |
