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Click here or scroll down to respond to this candidateCandidate's Name 12 Seneca Trail, Wayne, NJ 07470PHONE NUMBER AVAILABLE EMAIL AVAILABLEMarketing / Communications ProfessionalDynamic marketer with vast experience in telecom and technology sectorsHeavy focus on partner, reseller and end user content creation and communicationExpert in channel marketing and sales agent support and co-marketing campaignsDiverse skill set encompassing market research, international marketing and public relationsCollaborative, creative problem solver promoting company value & brand awareness at every levelProfessional ExperienceHighland Capital Corp, Washington Twp, NJ 9/18 7/23Marketing Coordinator Develop long and short-term marketing strategies to promote all equipment financing services offered Regularly meet with senior management to identify opportunities for product and service marketing Effectively collaborate with sales teams to ensure strategy meets expectations and optimizes brand Manage all social media accounts to ensure consistency with relevant product details and campaigns Create marketing materials including literature/brochures and web materials consistent with branding Coordinate and attend business events including, trade shows, annual meetings, conferences, etc.Delaware North Sportservice, E. Rutherford, NJ 7/18 12/19Stand Manager Concessions, MetLife Stadium Manage Cashiers & Beer Tenders at Concession Stand within MetLife Stadium Responsible for handling large amounts of cash for register tills Work with Cashiers to make sure cash register amounts match electronic totals Assist Staff in selling food & beverage selections during all games/events Provide exceptional service to ensure a positive fan experience for all customers Answer customer questions & troubleshoot any food/beverage issues that arise Work closely with Manager on inventory counts & cross-stand transfers Deliver the day's cash/credit totals to Money Room at end of eventPureLink, Ramsey, NJ 5/16 4/18Channel Marketing Manager Channel Marketing and support of regional sales reps and national resellers Public Relations and promotion of HD video connectivity solutions Updating consultants, dealers and distributors on products, pricing and incentive programs Facilitating project-related quotations, technical assistance and order processing Collateral development and content creation Social Media campaigns and communicationsiMiller Public Relations, Mamaroneck, NY 11/14 5/15Director of Marketing & Media Relations Manage key accounts with an emphasis on writing, media outreach and channel development Interview customers to obtain critical messaging included in Marketing/PR content Source, develop, manage and initiate outreach for media relations Manage resources for media outreach/analyst communications and speaking/award submissions Develop original content and tailor messaging based on customer- specific requirements Client Content development including:oPress Releases, Media Alerts, Articles, Blogs. Social MediaoWebsite Content, Abstracts, White Papers, Case StudiesoPresentations, Datasheets, Corporate CollateralNBS/Fusion, Wayne, NJ 10/05 10/14Marketing Director/Content Manager Responsible for launch of VoIP/IP communications products for SMB to enterprise sized companies Content Marketing Plan: reviewed, updated & edited company marketing portfolio Targeted a variety of industry verticals including healthcare, government and legal Created text & advised on graphics for redesigned company web site Comprehensive site copy review to ensure all content conforms to company branding Conceived/produced e-mail marketing campaigns communicating with partner network Created product user guides, information sheets & training manuals Consistently increased channel partner network with lead generation & prospecting activities Designed print and web ads for trade press, pre-show promotions & dealer recruitment Responsible for design/content updates to rates and commission Playbooks Designed/revised forms for use by internal departments & external partners Implemented company trade show booth redesign project Coordinated/planned company appearances at trade shows Wrote and distributed company press releases both on-line & at trade events Updated website with product/company news, collateral, case studies & other promotional materials Responsible for all company social media content (Facebook, Twitter, LinkedIn, Instagram)LYNX Technologies, Inc., Fairfield, NJ 1992 2005Marketing Specialist/Information Services Group (8/93 9/05) Involved in all aspects of product marketing, promotion & sales Acted as main company contact for global pricing database sales Managed company telemarketing & upselling efforts Regularly performed prospecting, cold calls, and customer relationship management Customer service & account management of large multinational corporations Conducted offsite presentations, and attended domestic & foreign trade shows Developed marketing collateral for inclusion in print ads, brochures, catalogs, etc. Responsible for web marketing efforts: banner ads, e-mail lists, etc. Generated leads and performed sales support functions for consulting divisionGlobal Tariff Analyst (1/92 7/93) Collected valuable global telecom rate and tariff data Coded and categorized data for input to tariff database Cultivated personal relationships with data sources in assigned countriesComputer Skills MS Office 365: Word, Excel, PowerPoint, Publisher, Visio, OneDrive, Skype, etc. Adobe Creative Cloud: Photoshop, InDesign, Designer, Illustrator, Premiere Pro, Spark Other: FRONT PAGE, ACT!, Constant Contact, Vertical Response, SharePointEducationM.B.A. (Marketing), Montclair State University, Upper Montclair, NJ, 1990B.A. (Economics), Montclair State University, Upper Montclair, NJ, 1987HonorsDean's List (3 Semesters)Featured in The National Dean's List |
