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Click here or scroll down to respond to this candidateCandidate's Name
Passionate Public Relations/Marketing Communications ProfessionalPROFILEPassionate public relations / marketingcommunications professional with 25years of general market and multiculturalpublic relations agency experience withdemonstrated expertise providingorganizations with communicationssolutions for diverse populations.Strategic storyteller adept at navigatingmultiple communications channels forinternal and external audiences.SKILLSCommunity EngagementCommunity RelationsCrisis CommunicationsEvent ManagementExecutive CommunicationsInternal CommunicationsMarketing CommunicationsMedia RelationsSocial Media StrategyDevelopmentStrategic PlanningThought LeadershipWebsite Content ManagementAFFILIATIONSFort Worth Metropolitan BlackChamber of Commerce - BoardMemberLeadership Fort WorthLeaderPrime Program
Graduate class of 2017Public Relations Society ofAmerica Fort Worth Chapter
Board MemberCONTACTPHONE:PHONE NUMBER AVAILABLEEMAIL: EMAIL AVAILABLEEDUCATIONUniversity of PhoenixM.B.A. (Marketing Emphasis)California State University, FullertonB.A. Communications (Public Relations Emphasis)ESSEC Business SchoolDiversity and Inclusion in the Workplace Certificate University of LondonBrand Management: Aligning Business, Brand and Behavior Certificate PROFESSIONAL EXPERIENCEPeRfect Plan Public Relations, PresidentMarch 2010 Present Grand Prairie, TXServed as the public relations agency of record for the Housing Authority of Salt Lake City and Me Fine, Foundation, Inc. accounts.Secured the JCDecaux airport advertising account at Dallas Fort Worth International Airport; developed advertising solutions for Texas Motor Speedway, Dallas FBI, Winstar Casino, and the Army New Mexico Military Institute.Optimized promotion and publicity efforts for a Dallas-based, nonprofit organizations annual fundraising gala, resulting in 25 print, broadcast, and online media placements, totaling more than 2.5 million media impressions.Provide public relations 101 consulting to local small businesses, nonprofits, and start-ups, while focusing on diversity awareness and solutions.Choctaw Nation of Oklahoma, Executive Communications Manager April 2021 May 2023 Durant, OKDeployed strategic, executive communications for the Chief of the Choctaw Nation of Oklahoma, the Assistant Chief and the 12-member Tribal Council.Developed internal and external communications plans targeting more than 200,000 tribal members; 12,000 employees; Oklahoma and federal government entities; business community, and media outlets.Prepared and managed Chiefs blog; quarterly Conversations with Chief video and State of the Nation address; quarterly letters to tribal members; Op-Ed pieces; monthly tribal newspaper column; talking points; scripts; presentations; and reports.Delivered communications support for the Assistant Chief and prepare monthly tribal newspaper column.Provided marketing communications support for Tribal Councils community relations projects.Ware & Associates, Inc., Executive Vice PresidentJune 2015 March 2020 Fort Worth, TXContributed and served as the Disadvantaged, Minority Woman- Owned Business Enterprise (D/MWBE) Manager for Manhattan Construction, monitoring, tracking, and reporting subcontractors goals and payments for DFW International Airports $1.2 billion Terminal Renewal and Improvement Program (TRIP).Maximized the public relations, public involvement, and community outreach services for Trinity Metros (formerly Fort Worth Transportation Authority) 27-mile, $1 billion TEXRail commuter rail project, including coordinating logistics for TEXRails VIP inaugural event that included more than 400 city officials, dignitaries, board members, and key stakeholders.Coordinated public involvement and community relations activities with minority subcontractors, community leaders, and associations throughout the Dallas-Fort Worth Metroplex for Turner Constructions I.M. Terrell Academy for Science, Technology, Engineering, and Math(S.T.E.M.) and Visual Performing Arts project in Fort Worth, resulting in the firm reaching their minority subcontractor goal; Orchestrated and promoted a community job fair for potential subcontractors looking to hire staff in the communities in which they served.Improved the firms new business development program by creating and distributing an e-newsletter; researching and analyzing new markets; and cultivating relationships and strategic partnerships with local and civic organizations, associations, and elected officials.Expanded the firms performance management process for staff and consultants by conducting monthly, offsite 1:1 meetings; implementing professional development action plans; and ensuring 90-day, 6-month, and annual performance reviews were conducted.Grew the firms public relations efforts to include an increase in media relations and successful coordination and promotion of the agencys 30th anniversary reception that included more than 100 local, state, and federal representatives, and clients. |
