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Click here or scroll down to respond to this candidateCandidate's Name EMAIL AVAILABLE PHONE NUMBER AVAILABLELinkedIn Charlottesville, VA, Zip Street Address
Qualification ProfileHighly skilled and accomplished professional with extensive experience in creating and executing innovative marketing campaigns, leading content development, and driving brand growth. Skilled in concept development, visual design, and brand storytelling, consistently delivering captivating and impactful creative content. Proven Content Creator with talent for producing compelling and engaging written and visual content across various digital platforms. Strategic Marketing Strategist adept at developing and executing data-driven marketing strategies, generating high ROI and increasing brand visibility. Stellar record of successfully managing cross-functional teams, fostering collaboration, and achieving business objectives. Versatile Creative Director with a strong eye for detail, impeccable sense of aesthetics, and knack for creating visually stunning brand assets. Experienced Content Creator with a passion for crafting persuasive and authentic narratives, resonating with target audiences and driving conversions.Areas of ExpertiseSales & Marketing OperationsContent Creation & DevelopmentProduct Innovation & DevelopmentClient Acquisition & RetentionBusiness Growth & ProfitabilityBrand Positioning & IntegrityStrategic Planning & ExecutionTeam Training & LeadershipSocial Media EngagementPartnership ManagementPerformance EvaluationContinuous Process ImprovementCareer ExperienceDigital Marketing, Branding, Sales, & Content Creation Leverage a three-pronged digital marketing philosophy, orchestrating impactful branding strategies. Oversee online community development, driving engagement and loyalty making. Utilize a comprehensive background in advertising, sales, and marketing to excel in fostering connections and community growth. Pioneer of early apps and podcasts, adept at crafting innovative content to captivate audiences. Leveraged thirty years of experience in advertising, marketing, and content creation to drive digital engagement. Harnessed deep understanding of the potential of niche communities as drivers of marketing success in coming WEB 3.0 era. Produced persuasive marketing narratives and cultivated connections to maximize fundraising, sales growth, and community building. Demonstrate storytelling skills to create engaging marketing content. Marketing Philosophy A products Unique Value Proposition must be communicated in 5 words or less. Preferably 3. Understand who your customer is in a granular way. Engage them. They will tell you what they want. Going Viral is mythical hope. Products rarely sell themselves, thats what marketing does. Title Leader (SAAS Title Search Management Platform) Present Partner & Marketing DirectorCo-founded company, while playing crucial role in establishing impactful vision, mission, and brand positioning. Led direct sales team, implementing sales strategies and achieving consistent revenue growth. Developed and implemented marketing analytics systems to track and analyze campaign performance, enabling data-driven decision-making. Functioned as external Chief Marketing Officer (CMO) for organization, driving transformative initiatives and reshaping market presence. Achieved remarkable success by overhauling Ideal Customer Profile, transitioning from foreclosure attorneys to Solar developers through strategic guidance and personal efforts. Played pivotal role in spearheading innovative strategies and navigating path to success, within Title Leader team. Leveraged expertise in marketing, coupled with dynamic leadership, enabling to deliver impactful results and drive evolution of business strategy. Implemented and managed successful LinkedIn lead generation campaign with connect rate of 65.5%, achieving significant organic growth and customer engagement. Effectively coordinated e-mail marketing marketing channel, achieving click-through rates ranging from 35% to 80%, surpassing industry benchmarks. https://titleleader.com/Starchive.io (Metadata Media Management Platform) Present Partner & Creative DirectorDeveloped and implemented creative strategies to attract investors and secure funding for company. Oversaw all aspects of digital marketing, public relations, and social media. Led re-development of products, transitioning from Enterprise to a B2B & B2C model. Administered effective closing of sales deals with prominent clients, including PBS, John Wayne Photo Archive, and Preferred Media. Engaged as Contract Marketing Specialist, operating as catalyst for strategic change within the company with over 100,000 users. Founded and established the company, successfully raising over $950,000 in investment from nine investors. Managed all digital marketing initiatives, resulting in increased brand visibility and customer engagement. Played key role in transforming company's product offerings to target broader consumer market. Created, hosted, and produced successful podcast named Archive Secrets, attracting wide audience. Nurtured and maintained relationships with high-profile clients, including Bob Dylan Music, Lin-Manuel Miranda, New York Philharmonic, The Property Brothers, Billy Joel, Carly Simon, and Netflix producer John Mankiewicz. https://www.starchive.io https://podcasts.apple.com/us/podcast/archive-secrets/id1445178809 Blue Ridge InternetWorks (Ting)Head of MarketingSpearheaded production and creation of engaging video and digital media content to drive customer engagement and increase website traffic. Implemented targeted digital advertising campaign, resulting in significant increase in website conversions and lead generation. Monitored and analyzed market trends and competitors to identify new opportunities for growth. Refreshed brand image and enhanced customer interest by leading successful rebranding efforts for 12 products. Increased media coverage and brand awareness by establishing and maintaining partnerships with key influencers and media outlets. Created compelling and memorable tagline, "I Want My BRI," for fiber-optic internet service, effectively communicating unique selling proposition. and optimizing customer engagement. Developed and launched three new websites, including VoiceWorks and Cloud Care, leading to improved online visibility and increased customer acquisition. Sample work: https://www.youtube.com/watch?v=ADUg68Ro3d4&t=2s https://www.youtube.com/watch?v=V4A1RI8qBe0Sporting News & Labrador CommunicationsPartner, Creator, & HostDeveloped and executed content distribution strategy, resulting in valuable partnerships with major media platforms and organizations. Managed and maintained relationships with partners and sponsors. Analyzed data and metrics to track success and effectiveness of marketing efforts. Led development and production of award-winning NASCAR podcast, pioneering the podcasting industry. Spearheaded creation and launch of the Rowdy brand, establishing as recognized and trusted name in industry. Successfully raised over $7M in investment funds to support growth and expansion of podcast. Grew podcast's monthly downloads on iTunes to over 60,000, consistently achieving high listenership rates. Transformed Rowdy.com into a thriving online community with over 30,000 members and 1.5M monthly page views through targeted marketing efforts. Negotiated sales of Rowdy to The Sporting News.. Established podcast as the number one radio show in its time slot across six markets. Transformed podcast into one of the first mobile applications through partnership with AT&T, expanding reach and accessibility. Sample: https://bit.ly/2IU4vfdAdditional ExperienceMarketing Director, Kesmai (News Corp/EA)Co-founder, MoneyWise PayrollEducationBachelor of Arts in History & Art (Double Major)University of Virginia, 1989Headmasters Award, Cape Henry Collegiate School 1985 |
