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Title Vice President Sales & Marketing
Target Location US-NC-Leland
Email Available with paid plan
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I never lose; either I win, or I learn. Charlie NewcomerStreet Address  EMAIL AVAILABLE908-451-2942 https://LINKEDIN LINK AVAILABLESENIOR SALES AND MARKETING EXECUTIVEHighly regarded, dynamic sales and marketing executive with expertise at increasing performance and driving profitability.Recognized for energetic collaboration, teamwork, negotiation and building loyal business relationships.Respected for creating new business opportunities by motivating, mentoring, and leading by example.LEADERSHIP ATTRIBUTESSTRATEGIC ENERGETIC MOTIVATIONAL CUSTOMER-FOCUSED COLLABORATIVE TACTICALPROVEN CAPABILITIESSales and Marketing Management Sales Force Restructuring Client Relationship ManagementStrategic Planning Motivational Team Building Business DevelopmentSales Presentations Business Analysis Competitive AnalysisNew Account Acquisition Customer Service Project ManagementNegotiations Inside/Outside Sales Key AccountsPROFESSIONAL EXPERIENCENextGen Sales and Marketing, Leland, NC 2019  PresentOwnerCoached Sales Team of a High Tech Company on best practices of cold calling and pipeline management resulting in sales cycle reduction of 17%.Conducted Competitive analysis for a High Tech Company that resulted in gaps filled in product offerings as well as an enhanced Digital Marketing Program.Coaching individuals in transition utilizing social media, networking, and direct approach strategies tosecure employment and/or new career opportunities.CastleBranch Inc. Wilmington, NC  SaaS  Education  Healthcare 2017 - 2019Sales ManagerResponsible for sales in North America including Colleges/Universities and Hospitals.Achieved 105%+ of Quota in 2017 and 2018 and increased Pipeline 11%.Won state bids totaling over $2.3 Million in two years.Developed role play and training program for sales force utilizing the Challenger Model.NextGen Sales and Marketing, Scotch Plains, NJOwner 2009 - 2017Consulting/Business DevelopmentBenchmarked existing sales structure and developed new sales and marketing strategy for a North Carolina Furniture Co.Identified a new vertical and developed a channel strategy for a major Consumer Appliance RetailerDirected Global Sales and Showrooms (Americas Mart/Dallas Market) for a consumer products company.Conducted GAP Analysis and developed a companys first target account program.Opened 27 new accounts in the U.S. and Europe for a consumer products company.Assisted U.S. Arts and Crafts Company with U.S. acquisition of a competitor.Created a U.S. Business Plan for Chinese Manufacturer of Solar Powered Outdoor Lighting.Generated a market study of Home Automation and Guest Room Control Systems for a U.S. Client.Developed an Automotive Aftermarket companys first private label parts program for the U.S and Canada.ColArt Americas, Piscataway, NJ  Fine Art Materials/Arts and Crafts/Holiday Gift 2006  2009Vice President SalesDirected all Sales Activities in North AmericaAccomplishmentsAchieved #1 Category Sales position at Michaels Arts and Crafts, A.C. Moore, and Utrecht Art Supplies earning Vendor of the Year Awards at all three.Increased Top Line Sales 28% and EBITDA 3% in three years.Developed a Target Account program that added 15 new accounts in three years.Created new plan-o-gram for Michaels Arts and Crafts artist paint and brush aisle including competitive brands.Candidate's Name
Colorite Plastics Company, Ridgefield, NJ  Lawn and Garden/Seasonal/OEM 2003  2006Vice President Sales and MarketingResponsible for all Marketing and Sales both Domestic and InternationalAccomplishmentsIncreased sales at Lowes from $28 Million to $48 Million and profitability 5.3% in 3 years.Turned around a $220 Million business from negative 9 Million EBITDA to positive $15 Million.Received Vendor of the Year Awards at Lowes and Ace Hardware.ISOS Inc., Scotch Plains, NJ  Office Products/Data Storage 1999  2003Vice PresidentDirected day to day operations of the business.AccomplishmentsGrew the business an average of 18% Year over Year.Negotiated initial supply contracts with VARS and SIs in the Metro New York Area.Increased profit margins from 38% to 52% in 4 years.Established supply contracts with Ingram Micro and Tech Data for computer products.Maxell Corporation of America, Fair Lawn, NJ  Audio/Video  Data Storage - OEM 1993  1999Vice President Sales and MarketingLed all Sales and Marketing Activities in North America and member of International Marketing Group.Directed, staffed, and managed 3 National Sales Managers, 2 National Marketing Managers,2 National Account Managers, 7 Regional Managers, 27 District Managers and 2 Customer Service Groups.AccomplishmentsRestructured an unprofitable division reversing a $105k/month loss into a $210k/month profit in 6 months.Grew Company Sales from $85 Million in 1993 to $306 Million in 1999.Increased Office Depot sales from $2 million to $20 million in 3 years.Successfully negotiated Maxell Video Tape to be the exclusive media to record the Holocaust Survivors Interviews with the USC SHOAH ProjectNegotiated contract with NBC News to transfer and archive their analog film records/library on Maxell Digital Media.EDUCATIONRutgers University Piscataway, NJ  Mini MBARowan University Glassboro, NJ - B.A. AccountingVendor of the Year AwardsOffice DepotLowes Home ImprovementAce HardwareMichaels Arts and CraftsAdditional Course WorkCompetitive Strategies (Michael Porter)Competitive Manufacturing (Hal Mather)Management Course for Presidents (American Management Association)

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