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GAILONATFayetteville, NC Street Address  PHONE NUMBER AVAILABLE, EMAIL AVAILABLEPROFESSIONAL SUMMARYMarketing Executive, a visionary and strategic thinker that uses marketing science as the power for sustainability and growth globally. Over the years with strong focus on B2B and strategic marketing, achieved exceptional experience and success in various companies and did it with passion and continuous update in an ever-changing world.Change is a must!SKILLSInspirationalVisionaryLeadershipStrategic PlanningWritten communicationStrategic thinkingMentorship and MotivationExcellent Presentation SkillsMarket Research and AnalysisTeamworkDigital Marketing expertTrainingEXPERIENCEDirector of MarketingGedik Holding Istanbul, TurkeyMay 2022 - 2023Built a new marketing department specifically for B2B operations.Set the goals and strategies for creating a global brand.Trained the sales teams on solution selling.Set the strategies for digital marketing, use of social media, production of visuals, and graphics.Set up an innovation group to develop new ideas to improve employee satisfaction for internal branding.Participated in the planning of the brand of Gedik University and developed it as a value to the overall Gedik brand.Established a value-based approach for product marketing.Set up a three-year Strategic Plan for the CompanyDeveloped the market research and analysis group to strengthen the sales activities with regular White PapersDeveloped the full content of a new website (gedik.com.tr)Lecturer at Gedik University (part of Gedik Holding), teaching E-Commerce, Digital Marketing for MBA classes (Continuing)Director of Corporate Marketing and StrategyBicakcilar Medical Devices Istanbul, TurkeyJanuary 2017 - September 2021Completed the overhaul of the Road Map with new Vision and Mission for Global BrandingDefined and built the 5-year Strategic Branding PlanDefine the Customer Experience globally for a sustainable brand.Built strategies of sustainability as well as global growthBuilt value- based proposals on the customer experience.Using all digital channels, created a value proposal of expertise, and know-how to assure the company's perception is in line to add value to the globalization in a very competitive market.Rebuilt a dynamic website with exceptional content (http://www.bicakcilar.com/en-US)Managed Domestic, International PR and media relations.Set an effective channel with impactful regular digital communication for all stakeholders.Supported Product Management with Market Research and AnalysisSupported R&D with market research, analysis, and strategies.Instructor/ConsultantVarious Universities and Businesses Istanbul, TurkeyJanuary 2012  2017The following subjects were the main focus:Marketing 5.0The latest methods in B2B marketingEffective global marketing managementDigital marketingROI in marketing- how to achieve measurable results.Technology marketingService marketingAviation, Technology, air transportation, hospitality and healthcare marketingVice President of Global MarketingEyeDPro- a SaaS Company (A Start-Up) Atlanta, GeorgiaJanuary 2009 - December 2011Established the strategic roadmap to build the B2B channels.Developed global programs to expand the licensing and distributorship programs, assuring the right people were partnered with.Continuous evaluation of industry trends led to successful growth in new leads.Internally trained service, sales, and support staff for more customer focused approachEstablished a customer-centric corporate culture  complete change from a product focused culture.Managed all PR activities, product launches, conferences and trade shows globally.Developed all collateral including corporate brochures, product sheets, white papers, corporate presentations.Principal ConsultantRKA Solutions Inc Atlanta, GeorgiaJanuary 2002 - January 2009Successful consultancy for CRM programsDelivered effective systems to establish marketing departments.Delivered effective plans in establishing customer focused organizations.Assisted start-up companies in establishing their marketing and business development functions.Global Marketing DirectorSITA Atlanta, Georgia/Montreal, QuebecJanuary 1993 - December 2001Professional Progression at SITA over the years:Market Analyst- 1992-1994Marketing Manager- 1994-1996Director of Marketing, Americas- 1996-1997Director of Global Marketing - 1997-2001EDUCATIONDouble MBA - Strategic Marketing ManagementAIU, Atlanta, GaJanuary 2006GPA: /4Executive Certificate in Strategic MarketingHarvard Business SchoolJanuary 1999BA, BSc - Business Administration, Major MarketingBosphorus UniversityJanuary 1974Toronto Database Marketing CertificateYork UniversityProfessional Manager DesignationCanadian Institute of ManagementBusiness Communications CertificateUniversity of TorontoINTERESTSHobbies, Reading, Researching, Strategizing Swimming, Walking Writing,Conference attendance as a speaker: Simplifying Passenger Travel; Dallas, Texas; 2000, CASMA Conference; Athens, Greece; 1999, The State of the Air Travel Industry; Keynote Speech at the ATA Conference; Vancouver, Canada; 2001 New Frontiers Conference; Philadelphia, Pennsylvania; 2001LANGUAGEEnglishNativeTurkishNativeFrenchConversational