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Title Social Media General Manager
Target Location US-PA-Hazleton
Email Available with paid plan
Phone Available with paid plan
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Candidate's Name
Media Professional Video Editor TV Producer Social Media ManagerEMAILEMAIL AVAILABLEPHONEPHONE NUMBER AVAILABLESkillsBrand ManagementDigital MarketingMedia RelationsSocial Media ManagementVideographyMarketingVideo ProductionMicrosoft OfficeAdobe PhotoshopAdobe Creative SuiteAdobe Premiere ProAdobe AcrobatVideo EditingAudio ProductionSocial MediaPodcastingTalent ManagementMusic IndustryMusic InstructionDrum MachinesJournalismNewslettersWritingEducationA.App.Sc.Broadcast CommunicationsLuzerne County CommunityCollegeWork ExperienceApr 2005 - PresentHazleton, PADirector of Production/ General ManagerWYLN TV 35Led end-to-end video production, including scripting, directing, videography, graphic/logo design, audio production/voiceovers, and video editing.Consulted with clients to develop and execute effective marketing strategies.Managed social media for various local and regional businesses, achieving an average post reach of 70K per month on WYLN News Facebook page.Created, produced, edited, and hosted multiple television shows, such as Off the Beaten Path, Wine Hops and Road Stops, and Warrior Summit Outdoors.Created, produced, edited, and hosted Off The Beaten Podcast & Rock Talk with DocRocker Podcast.Promoted to General Manager, overseeing all aspects of TV station operations, including programming, sales, and finance. Developed and implemented strategic plans to achieve station goals and objectives.Built and maintained relationships with advertisers, community leaders, and regulatory agencies.Managed and led a team of employees, handling hiring, training, and performance evaluations.Identified and capitalized on new revenue opportunities. Ensured compliance with federal, state, and local regulations. Represented the station in the community, fostering positive relationships with leaders and organizations.Stayed current with industry trends, making recommendations for operational and programming changes as needed.May 2022 - Jan 2023Leesburg, VAVideo Producer / Social Media Manager (Contract)Cure JM Foundation (www.curejm.org)Executed successful social media campaigns as an experienced Social Media Manager.Developed and implemented social media strategies aligned with business goals.Created and managed engaging social media content, including text, images, and videos.Analyzed data and metrics to evaluate campaign effectiveness, making necessary adjustments for optimal results.Built and nurtured relationships with influencers and stakeholders. Stayed up-to-date with social media trends and best practices, providing recommendations for improved strategies. Collaborated with cross-functional departments to ensure a cohesive social media presence.Managed customer inquiries and complaints through social media platforms.Scheduled and published content using social media management tools.Created and executed paid social media advertising campaigns. Monitored competitors' social media presence and tracked industry trends.Provided comprehensive social media analytics and reports to upper management.Developed social content calendars for national fundraisers, surpassing set fundraising goals (e.g., "Walk Strong Across America,""Hope Hero," and "Giving Tuesday").May 2022 - Nov 2022New York, NYVideo Editor (Contract)CoStar Group (homes.com)Contributed to the leading provider of online real estate marketplaces, information, and analytics in the commercial and residential property markets.Edited and created short videos from supplied footage for homes.com website.Ensured the production of high-quality videos consistent with brand guidelines.Video Reel:https://www.youtube.com/playlist?list=PLgV4rcFIqyeRYUlWm0aoS-J3tAfKrEqC0

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